Brookston Beer Bulletin

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Beer In Ads #783: What We Want Is Watneys

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Wednesday’s ad is for Watney’s Dairymaid Stout, from what looks to be the 1970s, plus or minus. The first time I ever heard of Watney’s, probably like most Americans, was watching Monty Python, and their reference to “Bleedin’ Watney’s Red Barrel.” One interesting thing from the ad copy. It’s “the perfect mixer with most other beers.” I didn’t realize that was something people looked for in a beer. I also love the line at the bottom, mentioning another one of their stouts. “Watney’s Hammerton Stout: Brewed with Oatmeal & Glucose for Zest.” Yum, glucose. When was that a marketable ingredient?

Watneys-dairymaid-stout

Beer In Ads #782: Die Drei Von St. Pauli

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Tuesday’s ad is for, I think, St. Pauli Girl. The ad’s text, “Die Drei Von St. Pauli,” translates roughly as “Three of the St. Pauli,” at least according to Google Translate. I’m not sure, but it appears to be three different beers from the Bavaria St. Pauli Brauerei. But at the bottom of each label, it also reads Brauerei Abzug, so who knows. I don’t much history of the St. Pauli brand before they introduced the eponymous girl in 1977, though it was 1982 when they started choosing a model each year to represent the brand. More importantly, who the hell are those three character standing in front of each bottle?

Die-Drei-von-St-Pauli

Where Do Beer Nuts Come From?

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paperclip
These are pretty funny. Terry Border runs a website called Bent Objects, where he creates funny dioramas using everyday objects and bent paperclips. In these two, apparently St. Pauli Girl isn’t the wholesome gal everybody thinks she is. Instead she’s terrorizing some colleagues for their nuts … beer nuts, that is.

The first is from 2008, and is titled Yeah, This is Where Those Come From.

Beer-Nuts_bent-objects

The first one also includes these puns.

It’s also how light beers are made here in the U.S., but personally, I only like a full bodied beer.

She had often been described as a little bitter.

She was cold one, that’s for sure.

And this one’s from Valentine’s Day, 2011.

beer-nuts-for-blog

If you want to see a selection of other ones, check out Bent Objects, the Return of Bent Objects or the official Bent Objects website.

Beer In Ads #781: A Harvest Of Rich, Ripe Oats

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Monday’s ad is for the Australian beer Tooheys Oatmeal Stout. It looks to be an older ad, pre-WWII possibly, but I’m not sure. Since it refers to the Oatmeal Stout as building “radiant health,” I suspect that it’s from a time before the age of television. It seems to me that such health claims tend to be in ads from before the 1940s.

Tooheys Oatmeal Stout

Beer In Ads #778: Loyal Greetings

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Wednesday’s ad is for the UK brand Double Diamond, which was originally owned by Allsop, but is now part of the Carlsberg dynasty. The ad’s tagline, “Loyal Greetings from the brewers of Double Diamond,” and shows their cartoon mascot propping himself up, high into the air, on beer bottles so that he can better see the passing parade. As for when the ad is from, the bottom offers a clue. The phrase found there, “A Double Diamond Works Wonders,” was used during the 1970s. I assume there was some sort of royal ta-do going on.

Double-Diamond-parade

Beer In Ads #777: Go First Class With Pizza & Beer

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Tuesday’s ad is for Miller High Life, from the early 1960s, part of their “Go First Class” series. The ad seems to be saying that pizza and beer are the path to being high class. Now, I’m a great lover of pizza, and there are few pairings so obviously perfect together than beer and pizza. I could eat pizza almost every meal if you let me, and there are amazing gourmet pies all over the place these days. But in the 1960s? I certainly don’t remember pizza being thought of as “high class” until very recently. Also, I have to say. That is not the most appetizing pizza I’ve ever laid eyes on.

Miller-pizza