Tuesday’s ad is from 1953, for Schlitz. The double-truck ad shows an engaging stadium beer seller pouring two bottles Schlitz into paper cups at the same time. I’ve always liked the look of those Schlitz bottles, and the labels look so shiny.
Beer In Ads #610: Easy-Going ’50’ Ale
Friday’s ad is for the Canadian beer Labatt’s ’50’ Ale, from 1960. Showing a cartoon lumberjack who looks happy enough perched on a log with a full glass of beer, but he looks positively giddy after downing the beer. He’s actually leaping into the air, rubbing his tummy and clapping his legs together. That must be some damn tasty beer.
Beer In Ads #609: One Can Left In The Refrigerator
Thursday’s ad is for the manufacturer Continental Can Company, from 1959, extolling the virtue of their can for beer. Showing an illustration of four seating men standing around an open refrigerator with a can of generic Light Beer in it, the company promises that “Continental has the right beer package for you!”
Beer In Ads #608: Tsingtao’s Legacy Of Taste
Wednesday’s ad is a fairly recent one for the Chinese beer Tsingtao. It was created by artist Olly Howe. I love its rorschach-like quality and its amazing detail. It’s messy and organized at the same time.
Beer In Ads #607: Heineken Tastes Tremendous
Tuesday’s ad is for Heineken. It looks like it’s from the 1960s or so, but it was definitely before 1991, when Heineken bought their importer, Van Munching & Co. One interesting thing I’m pretty sure isn’t on their neck label any more is the suggestion to “Serve at 45°-50° F.” Not sure about their claim of tasting “tremendous,” that’s not been my personal experience.
Beer In Ads #606: The Neighbors
Monday’s ad is for Budweiser and I suspect it’s from the late 1960s or 70s, when the big breweries seemed to finally discover that not everybody was white. They’re still using the “Where There’s Bud … There’s Life” campaign. Also, check out the clasp on the back of the jeans worn by the man on the left. Does anybody remember jeans like that? I’m not exactly a fashion maven, but I don’t remember that particular trend. Do you?
Beer In Ads #605: The Goetz Den Party
Friday’s ad is for Goetz beer, from the M.K. Goetz Brewing Co. of St. Joseph and Kansas City, Missouri. It looks to be from the 1950s, especially with the look of the paneled den where the party is taking place. At least they’re opening the cans and pouring the beer into glassware.
Beer In Ads #604: The Bud Fan, Fancy That!
Thursday’s ad is from Budweiser’s long-running “Where There’s Life” series. Showing a bashful woman hiding her face, barely, with a fan, as her beau pours her a glass of Budweiser.
Beer In Ads #603: Lowenbrau-Baienfurt
Wednesday’s ad is for Lowenbrau, from 1900, when everybody used artwork of a pretty gal to sell beer. I think it worked, Lowenbrau is still making beer.
Beer In Ads #602: The Only True Pilsner
Tuesday’s ad is also for Pilsner Urquell, which was run in France, based on the language. The ad copy, “La seule véritable bière importée de pilsen” translates as “The only true pilsner beer imported from” Pilsen. I love the excited look on the two gentlemen as they examine the bottle.
