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Where America Got Its Booze

December 11, 2014 By Jay Brooks

popular-science
Here’s a fun article I stumbled upon that appeared in Popular Science. “Where America Gets Its Booze” was a feature story in their May 1930 issue.

PopSci-1930-May-cover

“Where America Gets Its Booze” is an interview with America’s “Prohibition Commissioner,” Dr. James M. Doran, who was a chemist. And boy, doesn’t he look like a fun guy in that photo. According to a Time magazine article from the year before, even his wife was trying to help, as “she marshaled a platoon of reinforcements in the form of recipes for nonalcoholic cocktails. She had prepared a Book of Juices to meet the onslaught of the ‘winter social season just ahead.’ She announced a few of her recipes in advance. Explained Mrs. Doran: ‘Prohibition took something away from the American people, but we can give them something just as good—a cocktail that satisfies but does not inebriate.'” Well, that should do it.

PopSci-1930-May-pg19

PopSci-1930-May-pg20

PopSci-1930-May-pg21

PopSci-1930-May-pg146 PopSci-1930-May-pg147

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: History, Prohibition

Craft: New Documentary About California Breweries

December 9, 2014 By Jay Brooks

craft-doc
This looks interesting. Jeff Smith and Fran Ellsworth are directing and producing a new documentary film about California breweries entitled “Craft: The California Beer Documentary.” They recently released their first trailer, which you can watch below. All I know at this point is from a short description of their project. “A road trip throughout California, learning from the master brewers of the state. It’ll also feature interviews with beer enthusiasts and home-brewers.”

Filed Under: Breweries, Just For Fun, News, Related Pleasures Tagged With: Announcements, California, Documentary, Film, Video

CCBA 25th Anniversary Round-Up Video

December 8, 2014 By Jay Brooks

ccba
Early last month, the California Craft Brewers Association celebrated its 25th anniversary with a two-day conference in Santa Rosa. I gave a talk on the history of craft beer in the Golden State, and there many other seminars, including a wonderful panel discussion with three craft beer pioneers, John Martin (Triple Rock), Ken Grossman (Sierra Nevada) and Fritz Maytag (Anchor), moderated by Vinnie Cilurzo (Russian River). The Film Squad created a fun video showing an overview of the conference.

Filed Under: Breweries, Just For Fun Tagged With: California, CCBA, Video

Did You Hear That? Only 2 Months Until SF Beer Week

December 5, 2014 By Jay Brooks

sfbw-2015
Remember hearing the music of the ice cream truck, and running outside to meet it so you didn’t miss out on getting a popsicle, or whatever your favorite frozen treat was? Well, it’s about two months until the kickoff of SF Beer Week, and they’ve created a hilarious teaser video, reimagining the ice cream truck, or in this case beer truck, as the clarion call for beer week. Enjoy.

Filed Under: Beers, Breweries, Events, Just For Fun, News, Related Pleasures, SF Beer Week Tagged With: Bay Area, California, San Francisco, Video

Craft Beer Soccer Sponsorship Fantasies

December 5, 2014 By Jay Brooks

soccer
Given that many of the regional breweries continue to grow by leaps and bounds, it’s only a matter of time before they start considering some of the same types of sponsorships that in the past were usually reserved for the really big beer companies. But they certainly couldn’t afford baseball, football or even basketball prices. But what about soccer (football)? Backheel, a website and podcast devoted to American Soccer, wondered what MLS jerseys might look like if they were sponsored by local breweries. More than wondered really, as author Trevor Hayward worked with graphic designer Edward Gaug and Dan Wiersema, of the Free Beer Movement, and they created a mythical league where all the teams are sponsored by breweries, proudly displaying their logos on the jerseys. The entire project can be seen at Major League Soccer x Craft Beer Jerseys. Below are few of my favorites, but check out all of them either on Backheel or in a slideshow at Imgur.

lagunitas
The San Jose Earthquakes, sponsored by Lagunitas.

elysian
The Seattle Sounders FC, sponsored by Elysian.

bruery
The LA Galaxy, sponsored by the Bruery.

Hair-of-the-Dog
The Portland Timbers, sponsored by Hair of the Dog.

But that’s not quite the end of the story. SB Nation’s Center Line Soccer (part of a group of 307 sports blogs) took it one step father, wondering if Petaluma-based Lagunitas was the best choice for the Quakes, who after all are in San Jose, quite some distance from Sonoma County. While they’re both in the Bay Area, it’s roughly a one-and-a-half to two hour drive between the two, depending on the always unpredictable traffic. So they imagined a few other choices for the Earthquakes. Again, here’s a few of my faves, and you can see all of them at What craft brewery would you like to see on the San Jose Earthquakes jersey?

Russian_River
The San Jose Earthquakes, sponsored by Russian River Brewing.

21st_Amendment
The San Jose Earthquakes, sponsored by 21st Amendment Restaurant & Brewery.

Drakes
The San Jose Earthquakes, sponsored by Drake’s Brewing.

BearRepublic
The San Jose Earthquakes, sponsored by Bear Republic Brewing.

Filed Under: Breweries, Just For Fun, Related Pleasures Tagged With: Football, Sports

Craft Beer By State

November 17, 2014 By Jay Brooks

ba
The Brewers Association released in an interactive infographic of sorts, showing State Craft Beer Sales & Production Statistics for 2013. Below is California, but there’s a similar chart for each state, with their respective numbers and rankings in a variety of categories. You can also follow links to find breweries within each state, along with specific state laws regarding beer and alcohol.

ba-cal-14

Filed Under: Beers, Breweries, Just For Fun, News Tagged With: Brewers Association, Business, Statistics, United States

Brewing: Love & Talent With Peter Bouckaert

November 13, 2014 By Jay Brooks

new-belgium-new
You’re probably familiar with Ted Talks, but there’s also independently organized Ted events, known as TEDx. Recently Peter Bouckaert, the brewmaster at New Belgium Brewing gave one at TEDxCSU, the Fort Collins extension of the talks. In the talk, “[h]e explains his personal journey of challenging limitations to “brew” together a life of creativity,” and the YouTube page describes Peter as having “made a career through utilizing innovation and working outside the box.”

A Belgian native, he is a Biochemistry engineer, with a specialization in Brewing and Fermentation technology from the University of Ghent, Belgium. Before joining New Belgium in 1996, and moving to the US, he worked in the Belgian brewery world in breweries with difficult to pronounce names like Zulte and the world renowned Rodenbach. He was the 2013 winner of the Russell Schehrer award for innovation in Brewing.

It’s only a little longer than fifteen minutes. I only wish it was longer. Enjoy.

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Science of Brewing, Video

Top 10 Beer Brands Worldwide 2014

November 11, 2014 By Jay Brooks

top-10
Last year, I posted a list of The World’s Top 10 Beer Brands . That list, from Drinks Business, was for sales as of the end of 2012. Earlier today, the Wall Street Journal tweeted a chart showing a newer list of the top ten, from Euromonitor International. Their data was accompanying a story, SABMiller Considers Best Route to a Global Beer Brand, though I couldn’t see the context, since only WSJ subscribers could see the entire article. No matter, I was keen to see if this year’s numbers were similar, as you’d expect, from last year, even though the source of the information is slightly different.

top-10-beers-world-2014

It’s pretty close to last year’s list. The top two, both Chinese brands, remain unchanged. But Bud Light has jumped up from #5 to claim the third spot, while Bud slipped down one to #4. Yanjing Beer, which was #4 on last year’s chart, slipped to #6, while Brazil’s Skol shimmied up from seventh to #5. Heineken moved up one to #7, while another Chinese brand (owned by ABI) — Harbin — is at #8, but was not on last year’s list. Finally, Brahma and Coors Light switched placed at the bottom of the list. Last year, Coors Light was #9, this year it’s Brahma. Corona was #6 on last year’s chart, but is not on the list at all this year.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Business, International, Lists, Statistics

Green Flash Buys Alpine Beer

November 10, 2014 By Jay Brooks

green-flash-new alpine-beer
I don’t know many details at this point, but Craft Business Daily is reporting that “San Diego’s Green Flash has just announced their acquisition of small, local 3,000 barrel Alpine Beer Company. Financial terms were not disclosed,” adding — quite correctly, I think — “the age of craft buyers acquiring craft brewers is upon us.” I know that Green Flash had been brewing kegs for Alpine recently, while founder Pat McIllhenney was working on expansion plans for his brewery. As more details come to light, I’ll update them here.

P1050082
Alpine founder/brewmaster Pat McIllhenney with Tomme Arthur at the inaugural Firestone Walker Invitational a few years ago.

UPDATE: I have now received a press release from Green Flash with additional details on the deal:

At Alpine Beer Company this morning, Green Flash founders, Mike and Lisa Hinkley and Alpine Beer Company founders, Pat and Val McIlhenney announced that their breweries will join forces, teaming up to share resources, knowledge and experience. Both the McIlhenneys and the Hinkleys view the affiliation as mutually beneficial, and are committed to supporting each other for the success of both breweries. Each company will remain independently operated and maintain its distinct brand and culture. Pat will remain Alpine’s President and Brewmaster to oversee all operations of Alpine Beer Company while also ensuring Alpine beers continue to meet his unwavering standard of quality, whether brewed at the Alpine or Green Flash facilities. The most notable change will transpire over the next several years, as Alpine beer will become available to their legions of fans from across the country who have only experienced the greatness of Alpine beers while visiting California.

In a “handshake agreement,” Green Flash began brewing Alpine beer in November 2013 at their San Diego facility with the goal of helping longtime friends at Alpine raise capital to expand their production capacity. Green Flash has been producing three of Alpine’s brews (Nelson, Hoppy Birthday and Duet), increasing Alpine annual production from 1500 to 3000 BBLs.

The experience of brewing together has been a successful learning experience for both breweries. Green Flash Brewmaster, Chuck Silva divulged, “It was both intriguing and challenging to meld our philosophies while we worked together to scale up Pat’s recipes to be brewed in larger quantities. We worked together to stay true to the original beer and were very happy with the ultimate results. Working with a close friend is a real treat, but for me, brewing with Pat and making Alpine beers, is yet another highlight of my brewing career in San Diego.”

The successful arrangement they have shared over the past year was the impetus that prompted the breweries to take their relationship to the next level. Each views the partnership as an organic evolution that will benefit both of their operations in many ways. “Our team was thrilled to be able to brew the awesome beer from Alpine when we began teaming up,” says Mike Hinkley of Green Flash. “The excitement of our brewers is what prompted me to think about additional ways we could work together and help each other. We perceive this solid new partnership as an incredible opportunity to continue to explore our craft while benefiting from the passion and experience of Pat McIlhenney.”

“After working with Green Flash for the past year, I have come to truly trust and deeply respect the entire Green Flash operation – Chuck and all of their brewers are meticulous, yet easygoing, and I am comfortable working with the team,” says Pat McIlhenney of Alpine Beer Co. “There are many benefits in teaming up with Green Flash as a partner. Not only are they committed to producing high-quality beer, the company culture and mom and pop roots of Green Flash are very similar to our own.”

Alpine employees 20 people, is distributed exclusively in California with the ability to produce a maximum of 1500 BBLs from their San Diego County brew-house, with most of their beer sold directly from their on-site pub. Brewing capacity limitations have made it impossible for Pat and his team to support the overwhelming demand for their exceptional products. As partners, Alpine will be able to tap into the growing Green Flash team of talented brewers, their production capacity, access to capital, and human resources in operations and administration. Mike added that “I am hopeful that the culmination of the next few years will be that, together, we build a new production facility in Alpine. Maybe we will even brew some Green Flash ale in Alpine.”

“I know there is strength in unity, which will allow both of our breweries to secure even higher quality ingredients – we will be a great force as a team,” exclaims Pat. “However, the most important advantage is how this partnership will help improve the quality of life for my employees. For the first time, Alpine will be able to offer our team an excellent company benefits package including affordable health care, 401K plans and other perks made possible by this exciting partnership.”

In 2015, Green Flash will begin bottling select Alpine brews in 22oz bottles adding to the three current draft offerings. Collaborative brews are already in Chuck and Pat’s top-secret conversations, so consumers can expect these to appear in their tasting rooms and at the best craft beer bars in Southern California. The two Brewmasters are already talking about how they can work together at Green Flash’s Cellar 3, a special barrel-aged beer packaging facility that is currently under construction in Poway, and will include a cork-finish bottling line.

Chuck said, “I consulted Pat and borrowed some of his ideas when I made our tenth anniversary Flanders-style ale, which was a great success and will be recreated at Cellar 3. I am always on the look-out for ideas. With Pat and me on the same team, you can count on us to push the envelope even further.”

Mike summarizes, “This partnership is win-win-win. Green Flash wins because we are teaming up with a truly iconic brewery. Alpine wins because they get to see their beers enjoyed by so many more of their adoring fans. But most of all, beer geeks everywhere win, because Chuck and Pat will be working together to create beers that will blow their minds.”

alpine_green_flash_portrait
Green Flash Brewmaster Chuck Silva, Alpine Beer Company President and Brewmaster Pat McIlhenney and Green Flash Co-Founder and CEO Mike Hinkley.

Filed Under: Breweries, News Tagged With: Business, California, San Diego, Southern California

Dust Bowl Brewing To Build New Brewery

November 7, 2014 By Jay Brooks

dust-bowl
Today Dust Bowl Brewing of Turlock announced plans to build a new $10 million, 30,000 sq. ft. brewery in their hometown. The new facility is expected to be completed in November 2015, and will be located west of Highway 99, on the corner of Fulkerth Road and Dianne Drive, across from the Turlock Auto Plaza. According to the press release, “the new facility will have initial capacity of 17,000 barrels per year. Dust Bowl Brewing Co. projects sales of 10,000 barrels in the first 12 months, more than doubling current annual sales. The master plan allows room for expansion up to 100,000 barrels per year.”

“We bought the open land in 2013 and have been in the planning stages ever since,” shares Brett Tate, founder of Dust Bowl Brewing Company. “We’ve outgrown our current facility and are poised for expanded production and distribution. The craft industry is on the rise and we’re excited to be part of the upward movement.”

L to R-Brett Honore, owner, Don Oliver, brewmaster, Brett Tate, owner
Founders Brett Honore and Brett Tate, with brewmaster Don Oliver in the middle.

“We bought the open land in 2013 and have been in the planning stages ever since,” shares Brett Tate, founder of Dust Bowl Brewing Company. “We’ve outgrown our current facility and are poised for expanded production and distribution. The craft industry is on the rise and we’re excited to be part of the upward movement.”

The new brewery brings significant growth to the young company. Brewmaster Don Oliver notes, “The nearly fully automated brewhouse will allow us to brew 64 barrel brews on our smaller beers in the 5% ABV range and 50 barrel batches on our bigger beers.” CFT Packaging, based in Parma, Italy, will be providing the majority of the brewery equipment, including the malt silos and handling, brewhouse, fermentation, brite tanks and a 125 bottle-per-minute bottling line. “The level of automation will allow us to improve our consistency on all products,” Oliver continues. “The new facility will also have a Quality Assurance lab, which will allow us greater control of the quality of the increased volume of beer.”

The initial product mix will focus on producing more of the company’s established styles. “Our flagship “Hops of Wrath” IPA will drive sales into new markets, so it’s essential to increase production. This particular beer showcases the Dust Bowl Brewing Co. branding and experience…a great IPA inspired by the Dust Bowl era,” comments Tate. “Differentiating and building a craft brand goes beyond quality; you have to provide an overall lasting experience with the consumer.” The company will expand its overall portfolio to include several year-round styles in bottles as well as increase its seasonal and specialty offerings. “The expanded capacity gives us room to be creative, and keep our Tap Room and other draft accounts well stocked with a nice variety of beers,” adds Tate.

The new facility is located off of Highway 99, where over 100,000 cars travel daily. The close proximity will offer easy freight access, provide excellent brand exposure as well as attract visitors. Owner Brett Honoré sheds some light on the brewery’s future plans. “We envision the new facility to evolve into a local destination and full-service venue. It’s going to be a very cool place for day-trippers and locals alike. Plans include a tasting room with a clear view of the brewing operation and packaging, outdoor patio and lounge seating, tours, and retail space to sell our beers and logo items. We eventually want to create an outdoor venue for special events.

DBB Elevations
An architect’s drawing of the what the new brewery will look like.

Filed Under: Breweries, News Tagged With: California, Northern California, Press Release

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