Today’s infographic is entitled “For the Love of Beer,” and comes from Buzzle, where they also created a large list of beer brands.
Who Is The American Homebrewer?
Today’s infographic is was released yesterday by the American Homebrewers Association, and is entitled Who is the American Homebrewer? The data used to answer that question came from their “first-ever survey of homebrewers nationwide, which [broke] down the demographics, brewing habits and shopping behaviors of American homebrewers.”
Belgium: A Nation Divided
Today’s infographic isn’t strictly about beer, but the politics of Belgium. But I thought it was relevant because I’m in Belgium this week, visiting breweries throughout the Northern part of the country.
Click here to see the infographic full size.
The Big Four’s Regional Breakdowns Compared
Today’s infographic is yet another pair of slides from a Powerpoint presentation on the Beer Industry by Christian Adeler and Jon Bjornstad in 2011. The first shows that worldwide, the beer industry is dominated by four global conglomerates, ABI, Heineken, SABMiller and Carlsberg.
The second slide shows the market share for each of the four companies in the major regions of the world.
Peek Analytics Interactive Beer Map
Today’s infographic is an interactive beer map of “the consumer followers of over 2500 beer and microbrewery Twitter accounts.” It was created by PeekAnalytics, who “is an enterprise-class social audience measurement platform that provides rich demographic insights to marketers allowing them to better identify and qualify social consumers. What Nielsen® does for television and radio audiences – PeekAnalytics does for social.”
The default map is the New York City area.
But you can “discover the most popular beer in over 15000 cities across the US, Canada, the UK, and Ireland” using their interactive map. Here, for example is California.
And here’s the greater Bay Area.
But check out your own city using PeekAnalytics Beer Map.
How Is Beer Made?
Today’s infographic is a simple illustration showing the basic steps for brewing beer. It was created for a Powerpoint presentation on the Beer Industry by Christian Adeler and Jon Bjornstad in 2011.
Shelf Placement Strategies
Today’s infographic is titled “Marketing & Advertising,” but it’s really all about shelf placement and the fight for prime real estate on store shelves. It was also created for a Powerpoint presentation on the Beer Industry by Christian Adeler and Jon Bjornstad in 2011. In my experience, craft brewers do pay attention to this, especially the regional brewers, but the big boys have honed it down to a fine science, and use computer software to maximize their efforts.
Production Margins: Cost Breakdowns For Large Breweries
Today’s infographic is titled “Production Margins,” and it’s a pie chart showing the Cost Breakdowns for a Large Breweries. It was created for a Powerpoint presentation on the Beer Industry by Christian Adeler and Jon Bjornstad in 2011. Not surprisingly, the raw materials to make the beer is the lowest percentage, while packaging and taxes eat up over half of the costs alone.
Big Slices Of The Beer Pie
Reuters Hinting At Possible ABI/SABMiller Merger
Rumors and discussions of a possible merger between Anheuser-Busch InBev and SABMiller are nothing new, it’s been talked about by the business press off and on for a number of years now. But it had been quiet lately, most likely because of the deal by ABI to buy Grupo Modelo. But yesterday Reuters fanned the flames of merger once again, in a piece of speculation: Bets on for mega brewer merger as virgin ground shrinks.
With the acknowledged bullet points that “Asia main area with assets left to buy,” and that the ABI and SABMiller would combine the “growth markets” of Africa and Latin America,” they put the price for ABI to buy SABMiller at at least $100 billion. According to Reuters:
Now, with AB InBev planning to return to a comfortable pre-deal debt-to-EBITDA ratio of below two next year, industry experts are betting on a combination of its Budweiser and Stella Artois brands with SABMiller’s Peroni and Grolsch. Some expect a deal within a year.
“It’s more a question of when, not if,” said a banker who has worked on drinks deals. Others, also speaking on condition of anonymity, cited AB InBev’s record as a serial acquirer and the need for a target to match or surpass its $52 billion purchase of Anheuser Busch in 2008.
Asia, they claim, is the next frontier, though many of the bigger breweries are state-owned (which means expensive). Interestingly, while they admit that SABMiller would also be expensive the Reuters’ business analysts believe “a tie-up would be straightforward with antitrust issues relatively easy to fix and immediate benefits of scale.” Other analysts, however, do see potential problems with the merger from “regulators is in the United States and China” because of the market overlap in those countries.
Price, not surprisingly, is the elephant in the room, and the estimated $100 billion ticket price would make such a deal the “fifth-largest corporate acquisition ever.” Reuters places the current value of SABMiller at $84.5 billion and believes it’s in ABI’s best interest “to move fast before SABMiller gets more expensive.” But would SABMiller be interested in selling? “SABMiller’s two top shareholders — cigarette maker Altria Group and the Santo Domingo family of Colombia, which own 27 percent and 14 percent, respectively — ‘may think this is as good as it gets,’ said another banker.” So that suggests that the people behind the curtain might be amiable to the buyout. A couple of years ago, writing about this very possibility of a merger, I recalled that when the AB/InBev merger went down, someone joked that eventually there would be just one international beer company and it would just be called “Beer.” I remember laughing at the time, but truth really is stranger than fiction. So who knows? It should be an interesting year.
ABI Beer Brands …
plus …
SABMiller Beer Brands …
Equals = ?