Historic Beer Birthday: Louis de Luze Simonds

May 20, 2026 By Jay Brooks

Today is the birthday of Louis de Luze Simonds (May 20, 1852-1916). Though he was born in New York, at 19 his father, Frederick William Simonds, and his uncle, Henry Adolphus Simonds (who was a partner in the family brewery H & G Simonds) decided he would be groomed to take over the UK brewery since Uncle Louis had no heirs. He moved to England and began working for the brewery in 1872, and later became chairman, a post he held until his death from the flu epidemic in 1916.

The Simonds family maintains a website chronicling their brewery and members of the family through history, which includes a biography of Louis de Luze Simonds.

“The Simonds brewery was founded in Broad Street in Reading by William Blackall Simonds in 1785 (although his father had a brewing arm of his malting business as early as 1760). The company moved to Bridge Street, where it remained until 1978. The site is now occupied by The Oracle shopping centre. Simonds became a very early limited company in 1885, taking the name of H & G Simonds from William’s two sons, Henry and George. The latter was the father of a later director, George Blackall Simonds, a sculptor.”

“The company amalgamated with Courage & Barclay in 1960 and dropped the Simonds name after ten years. Eventually the firm became part of Scottish & Newcastle who sold the brands to Wells & Young’s Brewery in 2007 and closed the Reading brewery three years later.”

Beer Birthday: David Walker

May 20, 2026 By Jay Brooks

Today is the 62nd birthday of David Walker, co-founder of Firestone Walker Brewing Co. Originally from Great Britain, David married co-founder Adam Firestone’s sister, and moved to California. The two brothers-in-law began homebrewing on the family’s winery property and decided to start a brewery business together in 1996. I first met David over ten years ago and I carried his beer at BevMo from the beginning. But I’ve gotten to know him better in the last few years and he’s become one of my favorite people in the industry. Join me in wishing David a very happy birthday.

Rich Norgrove and Brian Hunt with David at my 60th birthday party a few years ago.

Vinnie Cilurzo, David,, Matt Brynildson, and his wife, David’s wife, and Natalie Cilurzo at the 2018 Firestone Walker Invitational.

Travis Smith and Mike Sardina, both from Societe Brewing of San Diego, with David at the Firestone Walker Invitational in 2016.

In 2014, I was in Belgium to judge the Brussels Beer Challenge and walking the streets of Brussels late at night randomly ran into David and his wife taking some Firestone Walker employees on a trip to Belgium.

In 2017 on a family vacation to Santa Barbara we made a quick detour to visit Firestone Walker’s Barrelworks and happily discovered that David was there and was able to show us around.

Matt Brynildson, Jamie Smith, and David at A Night Of Ales Beer Dinner at the Toronado in 2009.

Beer In Ads #5253: Bock-Bier Adlerbrauerei Düsseldorf

May 19, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s ad is for “Bock-Bier Adlerbrauerei Düsseldorf” created in 1900. This poster was for the Adlerbrauerei Düsseldorf (or Adler Brewery) of Düsseldorf, Germany, which was founded in 1875. The poster was created by German artist Gustav Olms.

Historic Beer Birthday: Frederick Metz

May 19, 2026 By Jay Brooks

Today is the birthday of Frederick Metz (May 19, 1832-March 7, 1901). He was born in Hesse-Cassel, Germany but moved to the U.S. in his teens, eventually settling in Omaha, Nebraska. Along with his brother Philip, he bought what was originally the McCumbe Brewery in 1861, which had been founded two years earlier in 1859. It went through a series of name changes before settling on Metz Bros. Brewing Co. from 1894 until it closed in 1917. The label continued after prohibition, but oddly was brewed by the Walter Brewing Co. of Pueblo, Colorado (although it originated in Eau Claire, Wisconsin). In 1938, the Metz Brewing Co., also of Omaha, Nebraska began brewing under that name, having been originally the Joseph Guggenmos Brewery, when it was founded in 1896, and later was the Nebraska Brewing Co. and the Willow Springs Brewing Co. It appears the Metz Brothers may have been involved in that brewery, too, but I can’t find anything definitive to confirm it.

Here is a short biography of Metz from his Wikipedia page:

Born in Hesse-Kassel (or Hesse-Cassel), Germany, Frederick was educated as a forester. In 1851 he emigrated to the United States of America through the port of New Orleans, Louisiana, and settled in St. Louis, Missouri, where he worked in the mercantile business. In 1857 he came to Bellevue, Nebraska and continued in the merchandising trade until 1862. Frederick next went to Denver, Coloradoand established a wholesale and commission business in general merchandise, which he owned until 1864. In 1864 Frederick returned to Nebraska and with his brother Philip purchased the McCumbe Brewery, the first brewery in Nebraska, which they renamed Metz Brewery. Frederick served in the Nebraska Senate in 1871 and again 1885. He was president of German Savings Bank in Omaha.

He married Louisa Beate Gesser of St. Louis in 1855. Frederick and Louisa had four sons and three daughters together. In 1873 Louisa died and was buried in Prospect Hill Cemetery. In 1877 Frederick married Adele Wassmer, who was born in Holstein, Germany, and had emigrated to Nebraska. Together they had one son and one daughter. Metz died at the brewery at the age of 69, and was also interred at the Prospect Hill Cemetery in North Omaha.

And this short history of the brewery is from its Wikipedia page:

The Metz Brothers Brewing Company was among the first brewers in the U.S. state of Nebraska, having been established in the city of Omaha in 1859. It was among the earliest manufacturers in the city. After originally opening as the McCumbe Brewery, the facility was sold several times until brothers Frederick and Philip Metz purchased it in 1861.^[2] Metz was one of the “Big 4” brewers located in Omaha, which also included the Krug, Willow Springs and Storz breweries.

In 1880 the Metz Brewery was located at 1717 South 3rd Street, and was producing 12,400 barrels (1,970 m³) per year. Later the facility moved to 209 Hickory Street into the former Willow Springs Distilling Company facility. Considered to be modern for the time, the facilities sat on an entire city block. Early brewing equipment included three cooling vaults, two of which were twenty feet wide by seventy-five feet long, and one smaller, being twenty feet wide by thirty in length. The ice rooms immediately above were of the same dimensions. The mash tub and brewing kettle each had a capacity for holding one hundred barrels. Barns for the delivery horses were also located on site. The brewery was said to have “no equal in the country.” The Metz brothers also ran the Metz Brothers Beer Hall, located on 510 South Tenth Street, where beer was supplied in barrels by horse-drawn cart from the main brewery.
The Metz Brewery closed because of the Prohibition. The facility was sold to an agriculture company in 1920. The label was brewed until 1961 by the Walter Brewing Company of Pueblo, Colorado.

This biography is from the “History of Douglas County,” published in 1882:

Frederick Metz, surviving member of the firm of Metz Bros., brewers and malsters, Omaha. Mr. Metz was born in Hessel-Cassel, Germany, 1832, and was educated to the profession of forester there. In 1851 he came to America; landed in New Orleans, and settled in St. Louis the same year, where he was identified actively with the mercantile business till 1857, when he came to Nebraska and located at Bellevue and carried on merchandising there till 1862. In that year he went to Denver, Colo., and established a wholesale and commission business in general merchandise, which he ably conducted till 1864, when he returned to Nebraska and located here, where he has been prominently identified with his present business since. In 1855 he was married to Miss Louisa Beate Gesser, in St. Louis. She was born and reared there, and departed this life in 1873, and is buried in Prospect Hill Cemetery here, leaving a family of four sons and three daughters,–Minnie, now Mrs. Richard Siemon, of Canton, Ohio; Estelle, now Mrs. Ferdinand Schroeder, of Omaha; Charles Frederick, Jr., Tony, Arthur and Louis. In 1877 he married Miss Adele Wassmer, who was born in Holstein, Germany, and reared in Nebraska. They have a family of one son and daughter, Herman and Louisa. Mr. Metz has always been an active worker in the development of the social and industrial welfare of his locality. In 1871 he accepted the position of Representative for this district in the Senate and Legislature of his State, and has taken an active interest in the general growth of the city.

And this is Metz’s obituary from the American Brewers’ Review:

Historic Beer Birthday: Josephus Petrus Van Ginderachter

May 19, 2026 By Jay Brooks

Today is the birthday of Josephus Petrus Van Ginderachter (May 19, 1889-June 17, 1959). He was the son of Corneel van Ginderachter, and the grandson of Cornelius Antonius Van Ginderachter, who, in 1888, acquired the Brouwerij Martinas, which had been founded in 1871 by Florentinus De Boeck. Josephus, who was sometimes referred to as Joseph, created their most well-known beer in 1928, Ginder-Ale, and the business became known as Brouwerij Ginder-Ale.

This account, that mentions Joseph’s contributions, is from a Flanders heritage website:

In 1908, the brewery buildings were again adapted, including an increase in the volume parallel to the Kattestraat. The street facade on the Kattestraat was adapted around 1923 as a result of the construction of, among other things, a warehouse, to the left of the former buildings, which was extended to the current volume. The brewery buildings were also further expanded in 1927 and 1930. From the interwar period, Joseph Van Ginderachter was director of the brewery. In 1928 he launched Ginder-Ale, a top-fermented beer. In addition to being a brewer, he was also mayor of Merchtem from 1933 to 1959. Under his directorship, the brewery flourished during the 1950s. This was accompanied by the construction of a new director’s house with offices on the side of the Langensteenweg (after the demolition of, among other things, the former brewer’s house and a warehouse), as well as an extension of the industrial buildings. The architect was Paul-Jean De Vos. The house on Langensteenweg was registered in the land register in two phases, namely first the right part and the gate in 1949 with offices and a caretaker’s house, and then in 1950 the director’s house on the left side of the passage. The extension of the brewery was registered in the land register in 1952 and included a building with cold stores. Another large-scale expansion followed in 1955. The brewery also expanded during that period with a building with a bottling plant on the other side of the Kattestraat (1954). 1956 building plans, drawn up by engineer L. Durin (Ghent), adapted the appearance of this complex on the Katte and Dendermondestraat. This building was also expanded later. A connecting bridge was also built between the buildings on Kattestraat (demolished around 1995). Afterwards Constant De Smedt took over the brewery and finally in 1973 the Artois brewery. Production continued until the late 1980s and the brewery finally closed in 1991.

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Here’s a short history of the brewery translated from the Belgian website Residentie Martinas.

The brewery was founded in 1871 by Florentius De Boeck (1826-1892) – the father of composer August De Boeck – and was taken over in 1888 by Corneel van Ginderachter. After Corneel’s death, the company was managed by his wife Hendrika van Nuffel, who had to hand over her copper boilers to the Germans during the First World War. In 1928, son Joseph launched the high fermentation beer Ginder Ale, a beer of the Spéciale belge type that, according to experts, was closely related to the taste of Antwerp’s De Koninck or Palm from Steenhuffel. The company enjoyed its greatest success in the 1950s, employing 180 people at its peak. In 1973 it was taken over by the Artois Brewery – from 1988 Interbrew – and it continued to brew there until 1991. From then on, production was transferred to Leuven and to date 3,000 hectoliters are produced annually. This beer is usually distributed in the vicinity of Merchtem, so that one can literally speak of a regional beer. Due to the successive mergers, Brouwerij Ginder-Ale is part of Anheuser-Busch InBev.

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Historic Beer Birthday: John Hinchliffe

May 19, 2026 By Jay Brooks

Today is the birthday of John Hinchliffe (May 19, 1850-March 18, 1915). His father, also named John Hinchliffe, was born in Yorkshire, England but moved to New Jersey and founded the Hinchliffe Brewing & Malting Company in 1863. The brewery eventually employed his three sons, including John Hinchliffe Jr., who was later president. In 1890, it joined a consolidation of five local breweries in Paterson which became known as the Paterson Brewing & Malting Co. The brewery was closed by prohibition and never reopened.

This obituary comes from the American Brewers Review in 1915:

This brewery history is from the Paterson Historic Preservation Society:

The Hinchliffe Brewing & Malting Company was one of at least a dozen of breweries to operate out of Paterson in the pre-Prohibition Era. Owned and operated by John Hinchliffe & sons, who had previously founded the Eagle Brewery in Paterson in 1861 (on the Eve of the Civil War), Hinchliffe Brewing built the impressive brick structure that still stands on Governor Street in 1899. Designed by Charles Stoll & Son, notable “brewer’s architects” from Brooklyn, New York, building lasted eight months and once completed she was the largest in the city. Advertising broadsides from the era feature products such as their “East India Ale,” Porters, and Brown Stouts. The Brewery had a three-story ice factory located behind it, and at full capacity could produce 75,000 barrels per year. In 1917, the Brewery was converted to cold storage for supplies headed to the battlefields of World War I.
Glassware and advertising from Hinchliffe Brewery are considered collectibles due to their pre-Prohibition origins. Unfortunately, the Brewery would not survive the 18th Amendment and the Volstead Act, as the Hinchliffe family closed operations to conform with the law of the land.

And this history is by Peter Blum:

And this is from the City of Paterson, New Jersey’s website:

The Hinchliffe Brewing and Malting Company was formed in 1890 by the well-known Hinchliffe brothers, the three sons of the English founder of the Eagle Brewery in 1861. The Eagle was likely the earliest medium-scale brewery in Paterson. John Hinchliffe began under the name Hinchliffe & Co., and was later changed to Shaw, Hinchliffe & Penrose in 1867 following association with those gentlemen. While business did well, in 1878 Penrose withdrew from the firm to which then the name changed to Shaw & Hinchliffe. Soon afterward in 1881, Shaw went abroad due to illness and died there, leaving the firm under its founder, John Hinchliffe, who again was alone in the endeavor until his death in 1886. His sons John, William and James inherited the property and the business, to which they put their minds and in 1890 set out together. They hired the well-known firm of Charles Stoll & Son of Brooklyn to draw up plans for the city’s largest and most modern brewing facility. The brew house stood five stories tall, built of brick and iron and trimmed with granite, and behind was a modern ice making facility three stories tall. A four-story cold storage facility was also constructed at the time fronting Governor Street.
The 1890s was the high time for the brewing industry in Paterson. The four main breweries in Paterson consolidated as the Paterson Consolidated Brewing Co. and in 1899 the Hinchliffe brothers also joined and became board leaders of the organization. John Hinchliffe died in 1915, the same year that more than 30 of Paterson’s saloons were closed due to the lack business. The brewing industry in Paterson was soon thereafter crippled and dissolved by the Temperance movement and prohibition era of the 1920-30s.

On January 15, 1904, a fire broke out at the Hinchcliffe Brewery Malt House. One firefighter died when he fell from a ladder during efforts to put out the blaze, and at least three others were injured. The website Paterson Fire History has photographs and newspaper clippings from the fire.

Beer In Ads #5252: Bockbier Löwenbrauerei Böhmisches Brauhaus

May 18, 2026 By Jay Brooks

Monday’s ad is for “Bockbier Löwenbrauerei Böhmisches Brauhaus,” created most likely in or after 1922 (although one source claims 1912, which makes no sense). This poster was for the (or Löwenbrauerei-Bohemian Brewery) of Berlin, Germany, which was created by a merger between the Böhmisches Brauhaus and Löwenbrauerei in 1922. The poster was created by German artist Georg Räder.

Historic Beer Birthday: Maria Best

May 16, 2026 By Jay Brooks

Today is the birthday of Maria Best (May 16, 1842-October 3, 1906). She was the daughter of Philip Best and wife of Frederick Pabst.

The photo below was taken around 1870. Here’s its description: “Quarter-length studio portrait of Maria Best Pabst (1842-1906). She is wearing a dress with leg of mutton sleeves and ornate embroidery. The daughter of successful Milwaukee brewer Phillip Best, Maria married Captain Frederick Pabst in 1862. Together they had ten children, only five of whom survived to adulthood. Pabst went into partnership with his father-in-law in 1863 and eventually owned what would become the Pabst Brewery.”

Frederick Pabst, before he became a brewery owner, was a steamship captain of the Huron, a Goodrich steamer on Lake Michigan. Maria Best, when she was a passenger on his ship, met the dashing Pabst and then began courting, marrying in 1862. Not long afterward, Pabst became a partner in his father-in-law’s business, the Philip Best Brewing Co.

Beer Birthday: Roger Lind

May 16, 2026 By Jay Brooks

Today is the 65th birthday of Roger Lind, a Bay Area pioneer who founded Lind Brewing in 1989 in an old Dodge factory, which later became known as Drake’s Brewing. Lind sold the brewery to the Rogers family (who made coffee for Costco) in 1998, who in turn sold it to the current owners, John Martin and Roy Kirkorian, in 2008. Lind started as a brewer at Triple Rock before striking out on his own. After selling the brewery, he became a teacher, but has remained active in the local brewing scene to this day. Join me in wishing Roger a very happy birthday.

Roger Lind at his grand opening in 1989.

Marc Cohn, Roger, Chuck Fross from Bay Area Distributing, Josh Charlton, and brewer Don Gortemiller at the 19th Celebrator Anniversary Party in 2007.

Jack Weldon, Josh Charlton, Judy Ashworth, and Roger at Danville Brewing earlier this month. (Photo by Mike Condie)

And finally, Roger from the 2004 Celebrator Beer News annual Swimsuit Issue.

Historic Beer Birthday: Louis Hemrich

May 15, 2026 By Jay Brooks

hemrich
Today is the birthday of Louis Hemrich (May 15, 1873-September 26, 1941). He was born in Wisconsin, and was the brother of Alvin M. Hemrich. Alvin bought the old Slorah Brewery in 1897 and operated it as the Alvin Hemrich Brewing Co. for six months, after which two of his brothers — Julius and Louis — joined him in the business and it became known as the Hemrich Brothers Brewing Co.

Here’s a short biography from Find-a-Grave:

Louis Hemrich was born to John and Katherine Anna (Koeppel) Hemrich on May 15, 1873, although some records say May 20, 1872.
His father and brothers began operating breweries in Seattle in 1878. Louis began his career as a bookkeeper for Bay View Brewing in Seattle. By 1900 he was partnered with his brothers Senator Andrew Hemrich and Alvin Hemrich in owning and running the Hemrich Brother’s Brewing Co. and the brewing operations it controlled. It was successful enough to send his wife on a trip to Europe in 1902, and join her on trips to Europe and Hong Kong in 1907 and 1908. In 1914 he was President of the Brewers’ Association of the Northwest, and active in lobbying against prohibition of alcohol in Washington. When it passed, the breweries moved to California and British Columbia.
Louis was president of the family brewing company from 1910 until about 3 years before his death.
He married Lizzie Hanna on May 10, 1897 in Seattle, WA, and was widowed in Oct. of 1918. It appears they did not have children. He married Mrs. Maude Etta Engel before Dec. 1923.

And here’s a fuller account of Hemrich from “A Volume of Memoirs and Genealogy of Representative Citizens of the City of Seattle and County of King, Washington,” published in 1903, as posted on Brewery Gems:

A Biographical record of the representative men of Seattle and King county would be incomplete and unsatisfactory without a personal and somewhat detailed mention of those whose lives are interwoven so closely with the industrial activities of this section. In the subject of this review, who is secretary and treasurer of the Hemrich Brothers Brewing Company, we find a young man of that progressive, alert and discriminating type through which has been brought about the magnificent commercial and material development of the Pacific northwest, and it is with satisfaction that we here note the more salient points in his honorable and useful career.
Louis Hemrich was born in the town of Alma, Buffalo county, Wisconsin, on the 20th of May, 1872, a son of John and Catherine (Koeppel) Hemrich, the former of whom was born in Baden, Germany, and the latter in Bavaria. They came to America and resided in Wisconsin for a number of years, removing thence to Seattle when the subject of this sketch was a lad of about fourteen years, his rudimentary educational training having been secured in the public schools of his native state, while he continued his studies thereafter in the public schools of Seattle, where he prepared himself for college. At the age of eighteen years he matriculated in the University of Washington, where he completed a commercial course. After leaving school Mr. Hemrich took a position as bookkeeper for the Seattle Brewing & Malting Company, where he remained for a period of three years and was then elected secretary and treasurer of the company, in which capacity he rendered most effective service for the ensuing two years. He then resigned this office and forthwith became associated with his brothers in the organization of the Hemrich Brothers Brewing Co., which was duly incorporated under the laws of the state. They erected a fine plant, where is produced a lager of the most excellent order, the purity, fine flavor and general attractiveness of the product giving it a high reputation, while the business is conducted upon the highest principles of honor and fidelity, so that its rapid expansion in scope and importance came as a natural sequel.
As a business man Mr. Hemrich has shown marked acumen and mature judgment, and his progressive ideas and his confidence in the future of his home city have been signalized by the investments which he has made in local realty and by the enterprise he has shown in the improving of his various properties. In 1901 he erected in the village of Ballard, a suburb of Seattle, a fine brick business block, located at the corner of First Avenue and Charles Street, and he has also erected a number of substantial business buildings in the city of Seattle, together with a number of dwellings. He is the owner of valuable timber lands in the state and has well selected realty in other towns and cities aside from those already mentioned. He has recently accumulated a tract of land on Beacon Hill, and this will be platted for residence purposed and is destined to become one of the most desirable sections of the city. Mr. Hemrich erected his own beautiful residence, one of the finest in the city, in 1901, the same being located on the southwest corner of Belmont Avenue and Republican Street. It is substantial and commodious, of effective architectural design, having the most modern equipments and accessories and is a home which would do credit to any metropolitan community.
While Mr. Hemrich takes an abiding interest in all that concerns the advancement and material upbuilding of his home city and state, he has never taken an active part in political affairs, maintaining an independent attitude in this regard and giving his support to men and measures. Fraternally he is a popular member of the Ancient Order of United Workmen and the Fraternal Order of Eagles, and he is most highly esteemed in both business and social circles. On the 20th of May, 1897, in the city of Seattle, Mr. Hemrich was united in marriage to Miss Eliza Hanna, daughter of Nicholas and Mary Hanna, who were numbered among the early settlers of this city, where Mrs. Hemrich was born and reared and where she has been prominent in the best social life.”

To that, Gary Flynn on Brewery Gems continued Hemrich’s story:

Less than a year after the article was published, Elizabeth, his wife of 10 years suddenly died. And on 2 May, 1910, his brother, Andrew, president of Seattle Brewing & Malting – succumbed to an illness and passed away. Louis then assumed his brother’s position as president of the company and continued to oversee its phenomenal growth. By 1914 the brewery was the largest west of the Mississippi and 6th largest in the world. Additionally, it was the largest industrial enterprise in the state of Washington. But this too was to pass.

But that’s just the beginning, read the rest at Gary Flynn’s Brewery Gems, who also concludes Hemrich’s story with this:

In July 1938, Louis Hemrich retired from active involvement, but remained on the Rainier Brewing Co. board of directors. A little over three years later, on 26 September 1941, Louis succumbed after battling a three month illness. He was survived by his spouse, Etta Maude, and two daughters.

Seattle_-_Hemrich_Bro's_Brewing_Co_-_1900
Hemrich Brothers Brewing around 1900.

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