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Beer In Ads #4775: Rheingold Sings The Blues

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Monday’s ad is for “Rheingold Beer,” from 1965. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Miss Rheingold 1965 was chosen by a committee formed by the new owners of Rheingold Breweries — Pepsi-Cola — and last April they chose Sharon Vaughan to be Miss Rheingold 1965. Vaughan was born in Missouri, but moved to Washington state when she was five. She graduated from the University of Washington as a music major. While in college, she became Miss Washington and represented the state at the Miss America Pageant, where she was second runner-up. After college, she moved to New York City and attended Julliard. She began getting small parts in Broadway musicals, but also sang in nightclubs and appeared in television commercials. In 1965, she took a year off to become Miss Rheingold. Afterwards, she was cast in Funny Girl, and also appeared in the film a few years later. While in L.A. for filming she met talent agent Byron Lapin, whom she married. She also did some television, appearing on Bewitched and Get Smart. The couple later moved to St. Louis when he took over his family’s business. She passed away in December of 2023. With Miss Rheingold 1965, Sharon Vaughan, in Bangor, Maine, for another appearance, Rheingold continued their diversity-themed advertising. In this ad, also from July, the tagline reads: “When a beautiful girl sings the blues, how do you lower the temperature?” In this case, Rheingold’s diversity theme is aimed at the “Negro” community, who along with the “Greeks, Italians and the French,” people would cool off with Rheingold beer.

Beer In Ads #4774: Rheingold & The Greeks

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Sunday’s ad is for “Rheingold Beer,” from 1965. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Miss Rheingold 1965 was chosen by a committee formed by the new owners of Rheingold Breweries — Pepsi-Cola — and last April they chose Sharon Vaughan to be Miss Rheingold 1965. Vaughan was born in Missouri, but moved to Washington state when she was five. She graduated from the University of Washington as a music major. While in college, she became Miss Washington and represented the state at the Miss America Pageant, where she was second runner-up. After college, she moved to New York City and attended Julliard. She began getting small parts in Broadway musicals, but also sang in nightclubs and appeared in television commercials. In 1965, she took a year off to become Miss Rheingold. Afterwards, she was cast in Funny Girl, and also appeared in the film a few years later. While in L.A. for filming she met talent agent Byron Lapin, whom she married. She also did some television, appearing on Bewitched and Get Smart. The couple later moved to St. Louis when he took over his family’s business. She passed away in December of 2023. With Miss Rheingold 1965, Sharon Vaughan, in Bangor, Maine, for another appearance, Rheingold continued their diversity-themed advertising. In this ad, from July, the tagline reads: “When Greeks come down to earth after a Hasapiko, how do they cool off?” A hasapiko is apparently “a Greek folk dance from Constantinople. The dance originated in the Middle Ages as a battle mime with swords performed by the Greek butchers’ guild, which adopted it from the military of the Byzantine era.” But the idea of the ad is after doing a lot of dancing in New York, regardless of the type of dance, people would cool off with Rheingold beer.

Beer In Ads #4773: Miss Rheingold 1965 Visits Bangor

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Saturday’s ad is for “Rheingold Beer,” from 1965. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Miss Rheingold 1965 was chosen by a committee formed by the new owners of Rheingold Breweries — Pepsi-Cola — and last April they chose Sharon Vaughan to be Miss Rheingold 1965. Vaughan was born in Missouri, but moved to Washington state when she was five. She graduated from the University of Washington as a music major. While in college, she became Miss Washington and represented the state at the Miss America Pageant, where she was second runner-up. After college, she moved to New York City and attended Julliard. She began getting small parts in Broadway musicals, but also sang in nightclubs and appeared in television commercials. In 1965, she took a year off to become Miss Rheingold. Afterwards, she was cast in Funny Girl, and also appeared in the film a few years later. While in L.A. for filming she met talent agent Byron Lapin, whom she married. She also did some television, appearing on Bewitched and Get Smart. The couple later moved to St. Louis when he took over his family’s business. She passed away in December of 2023. With Miss Rheingold 1965, Sharon Vaughan, spending her time making appearances, and not doing ads, Rheingold turned to other themes for their ads. In this newspaper item, from July, she was visiting Bangor, Maine, and the headline reads: “Beer Beauty Visits Bangor.”

Beer In Ads #4772: Rheingold On New York Diversity

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Friday’s ad is for “Rheingold Beer,” from 1965. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Miss Rheingold 1965 was chosen by a committee formed by the new owners of Rheingold Breweries — Pepsi-Cola — and last April they chose Sharon Vaughan to be Miss Rheingold 1965. Vaughan was born in Missouri, but moved to Washington state when she was five. She graduated from the University of Washington as a music major. While in college, she became Miss Washington and represented the state at the Miss America Pageant, where she was second runner-up. After college, she moved to New York City and attended Julliard. She began getting small parts in Broadway musicals, but also sang in nightclubs and appeared in television commercials. In 1965, she took a year off to become Miss Rheingold. Afterwards, she was cast in Funny Girl, and also appeared in the film a few years later. While in L.A. for filming she met talent agent Byron Lapin, whom she married. She also did some television, appearing on Bewitched and Get Smart. The couple later moved to St. Louis when he took over his family’s business. She passed away in December of 2023. With Miss Rheingold 1965, Sharon Vaughan, spending her time making appearances, and not doing ads, Rheingold turned to other themes for their ads. This ad, from June, shows what passed for diversity in 1965 with the ad claiming that “In New York, […] there are more kinds of people than in any other city in the world.”

World Beer Cup Awards 2024

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The 2024 World Beer Cup Awards were announced a few days ago in Las Vegas, Nevada. This was the 11th time for the now-annual international competition, with a record 9,300 entries from 2,060 breweries in 50 countries, judged by 280 judges (including yours truly). This year, 329 awards were given in 110 separate categories (and 172 subcategories) to breweries in 19 countries. Congratulations to all the winners.

Photo © Brewers Association

The category that received the most entries was the same as it was last year, and for the past few years before that. You probably won’t be surprised to learn that “Juicy or Hazy IPA” had the most beer entries, with 326. But “West-Coast Style IPA” may finally be making a comeback, as it came in second, with 281 beers entered. And as craft lagers have been gaining momentum, “German-Style Pilsener” had the third-most entries, with 221. The top five was rounded out by “American-Style IPA,” with 213, and “Wood & Barrel-Aged Strong Stout,” with 198. Hops are still king, but lagers are definitely making a play to cut into their dominance.

American breweries did rather well overall, winning 262 total medals, or nearly eighty-percent of all the medals. The next closest country was Canada, with 17, followed by Germany, with a dozen. Some of the reasons for that, of course, is that there are so many U.S. breweries who enter the competition, but it’s an impressive showing nonetheless. Nineteen different countries won at least one medal.

Photo © Brewers Association

Within the United States, California won the Lion’s share of medals, bringing home 61, or almost one-quarter of all American medals, and almost twenty-percent of all medals, meaning nearly one in five medals went to a California brewery. You probably knew that California breweries are well known for hop forward beers like IPAs and Pale Ales, but that was confirmed rather dramatically by the results in two categories this year. In both “American-Style IPA” and “West-Coast Style IPA,” two of the most highly competitive categories, all six medals were won by California breweries.

World Beer Cup Winners 2024

Category 1: American Wheat Beer – 50 Entries
Gold: Miner’s Gold Hefeweizen, Lewis & Clark Brewing Co., Helena, MT
Silver: Lunar Fallout, Tilted Axis Brewing Co., Lapeer, MI
Bronze: Spring Valley Silk Ale, Spring Valley Brewery, Shibuya, Japan
Category 2: Fruit Beer – 101 Entries
Gold: Rose Brut, Cerveza 7 Vidas, Tacna, Peru
Silver: Big Island Citrus Blonde Ale, Excelsior Brewing Co., Excelsior, MN
Bronze: Blood Orange IPA, No.18 Brewing & Co., Wuhan, China
Category 3: Fruit Wheat Beer – 95 Entries
Gold: Yuzu Weiss, Yokohama Bay Brewing Co., Yokohama, Japan
Silver: Kabosu Saison, Beppu Brewery, Beppu, Japan
Bronze: Victory Brewing Company Malibu Dream Beer, Brewers at 4001 Yancey, Charlotte, NC
Category 4: Field Beer – 51 Entries
Gold: Templin Family Guava Coconut, Templin Family Brewing, Salt Lake City, UT
Silver: Lime Cucumber Gose, Urban South Brewery – New Orleans, New Orleans, LA
Bronze: Rhu Barbed, Karbach Brewing Co., Houston, TX
Category 5: Pumpkin Beer – 33 Entries
Gold: Pumpkin in Lager, Karbach Brewing Co., Houston, TX
Silver: Ryes of the Pumpkin King, Sound 2 Summit Brewery, Snohomish, WA
Bronze: Pumpkin Spice Bucket of Bolts, River North Brewery, Denver, CO
Category 6: Chili Beer – 67 Entries
Gold: Philly Chili, Iron Hill Brewery & Restaurant – Newtown, Newtown, PA
Silver: Jalapeño IPA, Masthead Brewing Co., Cleveland, OH
Bronze: Lil’ Salmon Fire, Sacred Waters Brewing Co., Kalispell, MT
Category 7: Herb and Spice Beer – 111 Entries
Gold: Ginzu, 10 Barrel Brewing Co. – Westside, Bend, OR
Silver: Sudoku, O.H.S.O Brewery – Gilbert, Gilbert, AZ
Bronze: Sweet Chai O’ Mine, HUDL Brewing Co., Las Vegas, NV
Category 8: Chocolate Beer – 52 Entries
Gold: Whistler Winter Dunkel, Whistler Brewing Co., Whistler, Canada
Silver: Chocolate Stout, Fort Myers Brewing Co., Fort Myers, FL
Bronze: Table Talk Brownie Lava Pie Stout, Wormtown Brewery, Worcester, MA
Category 9: Coffee Beer – 69 Entries
Gold: Calf Fiend, ISM Brewing, Long Beach, CA
Silver: Golden Stout, Karl Strauss Brewing Co., San Diego, CA
Bronze: Morning Drive, Trademark Brewing, Long Beach, CA

Karl Strauss Brewery / Photo © Brewers Association

Category 10: Coffee Stout or Porter – 90 Entries
Gold: Nightmare Fuel, River North Brewery, Denver, CO
Silver: Breakfast Oatmeal Stout, Cerveza 7 Vidas, Tacna, Peru
Bronze: Lil Zoomie, Brink Brewing Co., Cincinnati, OH
Category 11: Dessert Stout or Pastry Stout – 71 Entries
Gold: Kauai Pie, Bull & Bush Brewery, Denver, CO
Silver: Churro 10W-40 Imperial Stout, Hi-Wire Brewing Co., Asheville, NC
Bronze: Dark Layers Pastry Stout, Beervana Brewing Co., Yeongdeungpo-gu, Korea
Category 12: Rye Beer – 41 Entries
Gold: Roggenbier, Schulz Bräu Brewing, Knoxville, TN
Silver: The Hills Have Ryes, Spearfish Brewing Co., Spearfish, SD
Bronze: Simpatico, Formula Brewing, Issaquah, WA
Category 13: Honey Beer – 66 Entries
Gold: Hachimitsu Mai, Deschutes Brewery – Portland Pub, Bend, OR
Silver: Kostka-busser, Culture Brewing Co., Solana Beach, CA
Bronze: Sweet Wings, Hoptown Brewing Co., Mooresville, NC
Category 14: Non-Alcohol Beer – 140 Entries
Gold: Black Butte Non-Alcoholic, Deschutes Brewery, Bend, OR
Silver: Soul Sour, Athletic Brewing Co. – CT, Milford, CT
Bronze: Night Strike, Leader Brewing, Palm Bay, FL
Category 15: Session Beer or Belgian-Style Table Beer – 55 Entries
Gold: Swift Half, Station 26 Brewing Co., Denver, CO
Silver: Table Coupage, Sundial Brewing and Blending, Barrington, IL
Bronze: Grisette, DÚA Sparkling Beer, Oviedo, Spain
Category 16: Session India Pale Ale – 72 Entries
Gold: Micro Blaster, Shred Beer Co., Rocklin, CA
Silver: Foxglove, Grand Fir Brewing, Portland, OR
Bronze: Wild Gravity, Bend Brewing Co., Bend, OR
Category 17: Strong Porter – 73 Entries
Gold: Harry Porter, Noble Ale Works, Anaheim, CA
Silver: Cabin Season, Chapman Crafted Beer, Orange, CA
Bronze: The Hot Stove, Texas Leaguer Brewing Co., Missouri City, TX
Category 18: Other Strong Beer – 38 Entries
Gold: Peppercorn Imperial Wit, Monkless Belgian Ales, Bend, OR
Silver: East County Fine Malt Liquor, The Post Brewing Co., Lafayette, CO
Bronze: Goat Headed Trinity, Beer Flag, Oslo, Norway
Category 19: Experimental Beer – 126 Entries
Gold: Hill & Hollow: Cayuga, Cinderlands Beer Co. – Foederhouse, Pittsburgh, PA
Silver: NBeer Kanpai Saki-Inspired Ale, NBeer Craft Brewing Co., Chengdu, China
Bronze: Rice Rice Baby!, The Good Society Brewery & Public House, Seattle, WA
Category 20: Experimental India Pale Ale – 93 Entries
Gold: Kross IPA Pomelo, Southern Brewing Co., Santiago, Chile
Silver: Kumi Lizard Invasion, Broad Leaf Brewery & Spirits, Grand Rapids, MI
Bronze: Ride-On Tropical, Golden Road Brewing – Anaheim, Anaheim, CA
Category 21: Historical Beer – 44 Entries
Gold: Level Common, Hopkins Farm Brewery, Havre de Grace, MD
Silver: Hunting Lodge, Jackknife Brewing, Kelowna, Canada
Bronze: Good Familiars, Soundgrowler Brewing Co., Tinley Park, IL
Category 22: Gluten-Free Beer – 51 Entries
Gold: Session Ale, TWØBAYS Brewing Co., Dromana, Australia
Silver: Buckberry Sour, Revelation Craft Brewing Co., Georgetown, DE
Bronze: La Gosa Rita, Lakefront Brewery, Milwaukee, WI
Category 23: American-Belgo-Style Ale – 37 Entries
Gold: Sandy Dunes, River Bluff Brewing, Saint Joseph, MO
Silver: Farmhand, Remlinger Brewing, Carnation, WA
Bronze: Capitulation, Monkless Belgian Ales, Bend, OR
Category 24: American-Style Sour Ale – 142 Entries
Gold: Dinosour Stone Fruit, Phillips Brewing and Malting Co., Victoria, Canada
Silver: Howzit Punch, Alvarado Street Brewery, Salinas, CA
Bronze: Fancy Meeting You Beer, Alamo Beer Co., San Antonio, TX
Category 25: Brett Beer – 47 Entries
Gold: Neon Butterfly, Deschutes Brewery, Bend, OR
Silver: Abrikoos, pFriem Cascade Locks Barrel House, Hood River, OR
Bronze: Short King, Cambridge Brewing Co., Cambridge, MA
Category 26: Mixed-Culture Brett Beer – 49 Entries
Gold: Never Been Wrong, Thompson Island Brewing Co., Rehoboth Beach, DE
Silver: Abiogenesis #10, IMBIB Custom Brews, Reno, NV
Bronze: Idyll Forest – Soirée, Pryes Brewing Co., Minneapolis, MN
Category 27: Wood- and Barrel-Aged Beer – 47 Entries
Gold: 24th Annual Strong Ale Festival Blend, Pizza Port Carlsbad, Carlsbad, CA
Silver: Sensationator, Deschutes Brewery – Portland Pub, Bend, OR
Bronze: Smokin’ Barrel, Silver Reef Brewing Co., Saint George, UT
Category 28: Wood- and Barrel-Aged Strong Beer – 163 Entries
Gold: Perpetual Peace, No Label Brewing Co., Katy, TX
Silver: Balcones Edition 2023 – Barley Wine, Brouwerij de Molen, Bodegraven, Netherlands
Bronze: Prince George, Frogtown Brewery, Los Angeles, CA
Category 29: Wood- and Barrel-Aged Strong Stout – 198 Entries
Gold: Dripping Maple, Kane Brewing Co., Ocean, NJ
Silver: Nocino Imperial Stout, Combustion Brewery & Taproom, Pickerington, OH
Bronze: Tie XII, Monday Night Brewing – Garage, Atlanta, GA
Category 30: Wood- and Barrel-Aged Sour Beer – 31 Entries
Gold: Hops n’ Roses, Captain Lawrence Brewing Co., Elmsford, NY
Silver: Bière des Charentes, Blind Enthusiasm Brewing Co. – The Monolith, Edmonton, Canada
Bronze: Staying Hoptimistic, Cascade Brewing, Dayton, OR
Category 31: Fruited Wood- and Barrel-Aged Sour Beer – 72 Entries
Gold: The Virtue of Patience, Bold Monk Brewing Co., Atlanta, GA
Silver: Red Giant, True Anomaly Brewing Co., Houston, TX
Bronze: I Don’t Want To Wait, 1840 Brewing Co., Milwaukee, WI
Category 32: Kellerbier or Zwickelbier – 81 Entries
Gold: Weiherer Kräusen Hell, Brauerei-Gasthof Kundmüller, VierethTrundstadt, Germany
Silver: Line in the Sand, Formula Brewing, Issaquah, WA
Bronze: Frischling, Fischer’s Brauhaus Mössingen, Mössingen, Germany
Category 33: Smoke Beer – 67 Entries
Gold: Mas Fuego, Silver Reef Brewing Co., Saint George, UT
Silver: Weiherer Rauch, Brauerei-Gasthof Kundmüller, Viereth-Trundstadt, Germany
Bronze: Smokey the Beer, Blind Tiger Brewery & Restaurant, Topeka, KS
Category 34: International Light Lager – 192 Entries
Gold: Prost Leichtbier, Prost Brewing Co., Denver, CO
Silver: Day Drinker Light Lager, Pedal Haus Brewery, Chandler, AZ
Bronze: Wander Litely, Wander Brewing, Bellingham, WA
Category 35: International Pilsener – 133 Entries
Gold: Venga, Cerveceria Colorado, Denver, CO
Silver: Chillzner, Craft Coast Beer & Tacos, Oceanside, CA
Bronze: Mexican Lager, Union Bear Brewing Co. – Denton, Denton, TX
Category 36: International Lager – 100 Entries
Gold: Nado, Coronado Brewing Co., Coronado, CA
Silver: Lager Japonaise, La Knowlton Co., Knowlton, Canada
Bronze: Tora!, Fall Brewing Co. – Production, San Diego, CA
Category 37: Hoppy Lager – 162 Entries
Gold: Ice-Fu!, North Park Beer Co., San Diego, CA
Silver: Branching Out, Everywhere, Orange, CA
Bronze: It Just Works, Green Cheek Beer Co., Orange, CA

Green Cheek Brewing / Photo © Brewers Association

Category 38: Munich-Style Dunkel – 65 Entries
Gold: Munich Dunkles, Blind Tiger Brewery & Restaurant, Topeka, KS
Silver: G.G., Exile Brewing Co., Des Moines, IA
Bronze: Wilson Street Dunkel, Sturdy Shelter Brewing, Batavia, IL
Category 39: International Dark Lager – 129 Entries
Gold: The Dark, Third Window Brewing Co., Santa Barbara, CA
Silver: Secret Secret, Wayfinder Beer, Portland, OR
Bronze: Tmavé, Copper Furrow Brewing, Helena, MT
Category 40: German-Style Pilsener – 221 Entries
Gold: Pilsner, pFriem Family Brewers, Hood River, OR
Silver: Pilsner, Seapine Brewing Co., Seattle, WA
Bronze: DownShift, Transmission Brewing, Ventura, CA
Category 41: Bohemian-Style Pilsener – 152 Entries
Gold: Bublina, BarrieHaus Beer Co., Tampa, FL
Silver: Czechs Out, Bright Ideas Brewing, Westfield, MA
Bronze: Minoh Beer Pilsner, Minoh Beer, Minoh-shi, Japan
Category 42: Munich-Style Helles – 181 Entries
Gold: Clutch, Transmission Brewing, Ventura, CA
Silver: Chasing Planes, Formula Brewing, Issaquah, WA
Bronze: Hell Yes, The Austin Beer Garden Brewing Co., Austin, TX
Category 43: Dortmunder/Export or German-Style Oktoberfest – 76 Entries
Gold: Skol Crusher Dortmunder, Gemüt Biergarten, Columbus, OH
Silver: Dortmunder, Lupulin Brewing, Big Lake, MN
Bronze: Smooth Exportations, Denver Beer Co. – Olde Town Arvada, Arvada, CO
Category 44: Vienna-Style Lager – 102 Entries
Gold: Ludwig, Brother Chimp Brewing, North Aurora, IL
Silver: Vienna Lager, Grains of Wrath Brewing, Camas, WA
Bronze: Vienna Lager, Von Ebert Brewing – Glendoveer, Portland, OR
Category 45: German-Style Maerzen or Franconian-Style Rotbier – 54 Entries
Gold: Marchtoberfest, Galveston Island Brewing, Galveston, TX
Silver: Falltoberfest, Launch Pad Brewery, Aurora, CO
Bronze: Bamberger Hofbräu® Rotbier, Weyermann® Braumanufaktur, Bamberg, Germany

Weyermann Braumanufaktur / Photo © Brewers Association

Category 46: German-Style Schwarzbier – 95 Entries
Gold: Nachtkrapp, Ogopogo Brewing, San Gabriel, CA
Silver: Dark and Marvelous, Flix Brewhouse – Oklahoma City, Oklahoma City, OK
Bronze: Surrender Cobra, Big Beach Brewing Co., Gulf Shores, AL
Category 47: German-Style Bock or Maibock – 77 Entries
Gold: Ain’t Afraid of No Goats, Metazoa Brewing Co., Indianapolis, IN
Silver: Skoolhouse Bock, Moontown Brewing Co., Whitestown, IN
Bronze: Blind Tiger Bock, Blind Tiger Brewery & Restaurant, Topeka, KS
Category 48: German-Style Doppelbock or Eisbock – 87 Entries
Gold: Doppelbock, Northbound Smokehouse & Brewpub, Minneapolis, MN
Silver: Loose Handle, Loose Ends Brewing, Centerville, OH
Bronze: Doppel (doppel) Bock (bock), BeerClub Brewing, Mora, MN
Category 49: American-Style Lager – 108 Entries
Gold: Cole’s Light Lager, Wild Ride Brewing, Redmond, OR
Silver: Linebrook Lager, True North Ale Co., Ipswich, MA
Bronze: Orlando Lager, New York Beer Project – Orlando, Winter Garden, FL
Category 50: Contemporary American-Style Lager – 80 Entries
Gold: Zona, 12 West Brewing, Mesa, AZ
Silver: Golden Hour Light, Savage Craft Ale Works, West Columbia, SC
Bronze: Invert, COVA Brewing Co., Norfolk, VA
Category 51: American-Style Pilsener – 126 Entries
Gold: 401K, Freetail Brewing Co., San Antonio, TX
Silver: Capiche?, Paperback Brewing Co., Glendale, CA
Bronze: Pre-Prohibition Pilsner, Shaketown Brewing Co., North Vancouver, Canada
Category 52: American-Style Cream Ale – 110 Entries
Gold: Amendment Lager, 21st Amendment Brewery, San Leandro, CA
Silver: Classic Lager, Blue Mountain Brewery, Afton, VA
Bronze: Top Rope, The Post Brewing Co., Lafayette, CO

21st Amendment Brewery / Photo © Brewers Association

Category 53: American-Style Amber Lager – 92 Entries
Gold: Chismosa, Old Caz Beer, Rohnert Park, CA
Silver: Tack Shack, Grand Fir Brewing, Portland, OR
Bronze: Pacifica Common, South Horizon Brewing, Kochi, Japan
Category 54: Australian-Style Pale Ale – 43 Entries
Gold: Dragontail, Icicle Brewing Co., Leavenworth, WA
Silver: Mountain Standard, Odell Brewing, Fort Collins, CO
Bronze: XPA, Craft Coast Beer & Tacos, Oceanside, CA
Category 55: International Pale Ale – 97 Entries
Gold: Pale 586, Faction Brewing, Alameda, CA
Silver: Colorado Pale Ale, Westbound & Down Brewing Co. – Idaho Springs, Idaho Springs, CO
Bronze: Chief Peak, Topa Topa Brewing Co. – HQ, Ventura, CA

Faction Brewing / Photo © Brewers Association

Category 56: Extra Special Bitter – 62 Entries
Gold: ESB, Old 121 Brewhouse, Lakewood, CO
Silver: Ellieigh’s ESB, 1886 Brewing Co., Orange, CA
Bronze: Ruh Roh, Metazoa Brewing Co. – Production, Indianapolis, IN
Category 57: New Zealand-Style India Pale Ale – 65 Entries
Gold: Wannabe Wallaby, Riip Beer Co., Huntington Beach, CA
Silver: Wastelandia IPA, Grains of Wrath Brewing, Camas, WA
Bronze: Breakside Thriving Metropolis, Breakside Brewery, Portland, OR

Breakside Brewing / Photo © Brewers Association

Category 58: Barley Wine-Style Ale – 61 Entries
Gold: Three Ryes Men, Reuben’s Brews – The Taproom, Seattle, WA
Silver: Grow Old With You, Verboten Brewing, Loveland, CO
Bronze: Baaah-ley Wine, Goat Patch Brewing Co., Colorado Springs, CO
Category 59: German-Style Koelsch – 151 Entries
Gold: Banquetera, Buqui Bichi Brewing, Hermosillo, Mexico
Silver: Kodiak Kolsch, Bear Chase Brewing Co., Bluemont, VA
Bronze: Ridge Hippy, MAP Brewing Co., Bozeman, MT
Category 60: German-Style Sour Ale – 38 Entries
Gold: German Sparkle Party, 10 Barrel Brewing Co. – Eastside, Bend, OR
Silver: Riviera, 10 Barrel Brewing Co. – Westside, Bend, OR
Bronze: Baywindow, 10 Barrel Brewing Co. – Westside, Bend, OR

10 Barrel Brewing / Photo © Brewers Association

Category 61: Specialty Berliner-Style Weisse – 36 Entries
Gold: Cactus Makes Perfect, Oregon City Brewing Co., Oregon City, OR
Silver: Mandacaru Atômico, Caatinga Rocks, Maceió, Brazil
Bronze: Kampot, 3 Brasseurs, Montreal, Canada
Category 62: Contemporary Gose – 59 Entries
Gold: Goiabinha, Suricato, Porto Alegre, Brazil
Silver: Wild Pear, Blue Mountain Brewery, Afton, VA
Bronze: Guava In Berlin, Green Cheek Beer Co. – Costa Mesa, Costa Mesa, CA
Category 63: South German-Style Hefeweizen – 138 Entries
Gold: Goggle Fogger, Fat Head’s Brewery, Middleburg Heights, OH
Silver: Bayreuther Hefe-Weissbier, Bayreuther Bierbrauerei, Bayreuth, Germany
Bronze: Prosperity Wheat Beer, Market Garden Craft Brewery, Cleveland, OH
Category 64: German-Style Leichtes or Kristal Weizen – 19 Entries
Gold: Ladenburger Kristallweizen, Brauerei Ladenburger, Neuler, Germany
Silver: Maisel’s Weisse Leicht, Brauerei Gebr. Maisel, Bayreuth, Germany
Bronze: Weihenstephaner Kristallweissbier, Bayerische Staatsbrauerei Weihenstephan, Freising, Germany
Category 65: South German-Style Bernsteinfarbenes Weizen – 14 Entries
Gold: Ayinger Urweisse, Brauerei Aying Franz Inselkammer, Aying, Germany
Silver: SUNMAI Formosa Wheat, Long Sun Brewing Co., New Taipei City, Taiwan
Bronze: Kurpfalzbräu Ur-Weizen, Weldebräu, Plankstadt, Germany
Category 66: South German-Style Dunkel Weizen – 21 Entries
Gold: Junk In Da Trunkel Dunkel, Pizza Port Ocean Beach, San Diego, CA
Silver: Dunkleosteus, Fat Head’s Brewery, Middleburg Heights, OH
Bronze: Doc’s Dunkelweizen, Gravely Brewing Co., Louisville, KY
Category 67: South German-Style Weizenbock – 38 Entries
Gold: Weizenbock, Sierra Nevada Brewing Co. – Mills River, Mills River, NC
Silver: Weiherer Weizenbock, Brauerei-Gasthof Kundmüller, VierethTrundstadt, Germany
Bronze: Weihenstephaner Vitus, Bayerische Staatsbrauerei Weihenstephan, Freising, Germany
Category 68: German-Style Altbier – 44 Entries
Gold: Little Düssel Do-Ya, Bent Paddle Brewing Co., Duluth, MN
Silver: Alt, Yokohama Beer, Yokohama, Japan
Bronze: Altbier, Double Clutch Brewing Co., Evanston, IL
Category 69: Belgian-Style Ale or French-Style Ale – 27 Entries
Gold: No Medal
Silver: Bindlestiff, Dock Street Brewery, Philadelphia, PA
Bronze: Towhead, The Lone Girl Brewing Co., Waunakee, WI
Category 70: Belgian-Style Witbier – 89 Entries
Gold: Optimal Wit, Port City Brewing Co., Alexandria, VA
Silver: Belgian Wheat, Devils Backbone Brewing Co., Roseland, VA
Bronze: Upland Wheat, Upland Brewing Co., Bloomington, IN
Category 71: Classic Saison – 55 Entries
Gold: Valor, Tooth and Nail Brewing Co., Ottawa, Canada
Silver: Farmhouse Saison, Cellar West Brewery, Lafayette, CO
Bronze: Plough & Harrow, ISM Brewing, Long Beach, CA
Category 72: Specialty Saison – 77 Entries
Gold: Provence Farmhouse, Goose Island – Seoul Brewhouse, Seoul, Korea
Silver: Saison du Rosier, Cellador Ales, Torrance, CA
Bronze: Piglette, Brewery Bhavana, Raleigh, NC
Category 73: Belgian-Style Flanders Oud Bruin or Oud Red Ale – 20 Entries
Gold: Flanders Redux, True Anomaly Brewing Co., Houston, TX
Silver: Oud Jeremiah, BJ’s Restaurant & Brewery – Brea, Brea, CA
Bronze: Sour Power, Juguetes Perdidos, Caseros, Argentina
Category 74: Belgian-Style Sour Ale – 38 Entries
Gold: Homage to the Old Ones, Blind Enthusiasm Brewing Co. – The Monolith, Edmonton, Canada
Silver: Chance, Luck & Magic 2020, Garage Project, Wellington, New Zealand
Bronze: Spontaneous Manifesto, Blind Enthusiasm Brewing Co. – The Monolith, Edmonton, Canada
Category 75: Belgian-Style Blonde Ale – 38 Entries
Gold: Betty the Gnome, Turtle Stack Brewery, La Crosse, WI
Silver: Trip d’automne, Siboire, Sherbrooke, Canada
Bronze: Sylvanus Blonde, Brasserie du Mont Blanc, La Motte-Servolex, France
Category 76: Belgian-Style Strong Blonde Ale – 51 Entries
Gold: Treachery, 12Degree Brewing, Louisville, CO
Silver: Kroon, Wallenpaupack Brewing Co., Hawley, PA
Bronze: Painted Devil, Bartlett Hall, San Francisco, CA
Category 77: Belgian-Style Dubbel – 31 Entries
Gold: La Trappe Dubbel, Bierbrouwerij de Koningshoeven, Berkel-Enschot, Netherlands
Silver: Dubbel Crit, Tonality Brewing Co., Mundelein, IL
Bronze: OB Bubble Dubbel, Kilowatt Brewing, San Diego, CA
Category 78: Belgian-Style Tripel – 66 Entries
Gold: La Fin du Monde, Unibroue, Guelph, Canada
Silver: Allagash Tripel, Allagash Brewing Co., Portland, ME
Bronze: Adrianne, Fieldwork Brewing Co., Berkeley, CA

Fieldwork Brewing / Photo © Brewers Association

Category 79: Belgian-Style Quadrupel – 43 Entries
Gold: Namur the Merrier Belgian-style Quad, Caiseal Beer & Spirits Co., Hampton, VA
Silver: 10ème Avenue, Microbrasserie La Souche, Québec, Canada
Bronze: Dolphin of the Desert, Julian Beer Co., Julian, CA
Category 80: Belgian-Style Strong Specialty Ale – 51 Entries
Gold: French Lager Bière Ambrée, Banded Oak Brewing Co., Denver, CO
Silver: Eau Bénite, Unibroue, Guelph, Canada
Bronze: Engeltjes Pis, Garage Project, Wellington, New Zealand
Category 81: Belgian Fruit Beer – 53 Entries
Gold: Raspberry Parliament, Alesong Brewing & Blending, Eugene, OR
Silver: Cerise Rouge, ColdFire Brewing – Barrel House, Eugene, OR
Bronze: Field & Oak | Golden Raspberry, Kane Brewing Co., Ocean, NJ
Category 82: English Mild or Bitter – 81 Entries
Gold: Andalusite, Bighand Bros. Beer, Kyoto, Japan
Silver: English Ordinary Bitter, Flora Hall Brewing, Ottawa, Canada
Bronze: Mamoot, Logboat Brewing Co., Columbia, MO
Category 83: English Ale – 86 Entries
Gold: Red Stone, Mezzopasso, Popoli, Italy
Silver: Working An Angle, Three Leg Run Brewery, Chester, VA
Bronze: Gumballhead, Three Floyds Brewing, Munster, IN
Category 84: English-Style Brown Ale – 54 Entries
Gold: Shaven Yak, Wichita Brewing Co., Wichita, KS
Silver: Downtown Brown, Amsterdam Brewing Co., Toronto, Canada
Bronze: Honey Drip, Bill’s Brewing Co., Wilmington, NC
Category 85: Brown Porter – 51 Entries
Gold: Brown Claw, Kern River Brewing Co., Kernville, CA
Silver: Dark Matter, Logboat Brewing Co., Columbia, MO
Bronze: Frozen Over, Crystal Lake Brewing, Crystal Lake, IL
Category 86: Robust Porter – 63 Entries
Gold: Porter, Big Timber Brewing Co., Elkins, WV
Silver: Peaklet Porter, Mountain Rambler Brewery, Bishop, CA
Bronze: Blimp Hangar, Tustin Brewing Co., Tustin, CA
Category 87: Sweet Stout or Cream Stout – 35 Entries
Gold: 30 E. Stout Street, Iron Hill Brewery & Restaurant – Huntingdon Valley, Huntingdon Valley, PA
Silver: Art Sweet Porter, Artmonster Brewery, Gunpo, Korea
Bronze: Irish Prenup, Barley Naked Brewing Co., Stafford, VA
Category 88: Oatmeal Stout – 68 Entries
Gold: Black Igneous, DevilCraft, Shinagawa-ku, Japan
Silver: Mountain Moonlight, Wild Fields Brewhouse, Atascadero, CA
Bronze: Oats M’gotes, Goldwater Brewing Co., Scottsdale, AZ
Category 89: British-Style Imperial Stout – 51 Entries
Gold: Touched by Chaos, Formula Brewing, Issaquah, WA
Silver: St. Patrick’s Imperial Stout, Brew Center Cervejar Especiais, Ipeúna, Brazil
Bronze: Totality, FiftyFifty Brewing Co., Truckee, CA
Category 90: Old Ale or Strong Ale – 35 Entries
Gold: St. Patrick’s Old Ale, Brew Center Cervejar Especiais, Ipeúna, Brazil
Silver: Beam Me Up (Higher), Scotty, Nexus Brewery, Albuquerque, NM
Bronze: Old Man Krautstrunk, Hutton & Smith Brewing Co., Chattanooga, TN
Category 91: Irish-Style Red Ale – 98 Entries
Gold: Rock Hill Irish Red, Barley Naked Brewing Co., Stafford, VA
Silver: Irish Goodbye, Peticolas Brewing Co., Dallas, TX
Bronze: The Librarian, Decipher Brewing, Charlottesville, VA
Category 92: Classic Irish-Style Dry Stout – 64 Entries
Gold: Dry Irish Stout, Bent Barley Brewing Co., Aurora, CO
Silver: Diatomaceous Dry Stout, Hutton & Smith Brewing Co., Chattanooga, TN
Bronze: Irish Hello, Saint Arnold Brewing Co., Houston, TX
Category 93: Export Stout – 45 Entries
Gold: Pueblito, Compañía Cervecera Hércules, Santiago de Querétaro, Mexico
Silver: Stout Cuello Negro, Cervecera Cuello Negro, Valdivia, Chile
Bronze: Zonker Stout, Snake River Brewing, Jackson, WY
Category 94: Scottish-Style Ale – 47 Entries
Gold: Shannon Drive, Forgotten Road Ales, Graham, NC
Silver: Uncle, Rhinegeist Innovation Brewery, Cincinnati, OH
Bronze: Seven Gables, Mountain Rambler Brewery, Bishop, CA
Category 95: Scotch Ale – 53 Entries
Gold: Wee Heavy Wilson, MudHen Brewing Co., Wildwood, NJ
Silver: Kill or be KILT, Quarter Celtic Brewpub, Albuquerque, NM
Bronze: Wobbly Traveler, Silver Harbor Brewing Co., Saint Joseph, MI
Category 96: Golden or Blonde Ale – 118 Entries
Gold: Mermaid Blonde Ale, Ship Bottom Brewery, Beach Haven, NJ
Silver: Amsterdam Blonde, Amsterdam Brewing Co., Toronto, Canada
Bronze: Pacific Blonde, Golden Road Brewing – Los Angeles, Los Angeles, CA
Category 97: American-Style Pale Ale – 137 Entries
Gold: Double Nickels, Docent Brewing, San Juan Capistrano, CA
Silver: Vaquita Marina, Cervecería Wendlandt, Ensenada, Mexico
Bronze: Mosaic Mega Pint, Bend Brewing Co. – High Desert, Bend, OR
Category 98: Juicy or Hazy Pale Ale – 99 Entries
Gold: City of Dreams Pale Ale, Fort George Brewery, Astoria, OR
Silver: Small Wonder Dust, Barebottle Brewing Co., San Francisco, CA
Bronze: Green Flash: Hazy West Coast IPA, SweetWater Brewing Co. – Fort Collins, Fort Collins, CO

Barebottle Brewing / Photo © Brewers Association

Category 99: American-Style Strong Pale Ale – 114 Entries
Gold: Green Battles, Pinthouse Brewing, Austin, TX
Silver: Something Dank This Way Comes, Sunriver Brewing Co., Sunriver, OR
Bronze: Mai Tai P.A., Alvarado Street Brewery & Grill, Monterey, CA
Category 100: Juicy or Hazy Strong Pale Ale – 132 Entries
Gold: Templin Family Squirrel!!, Templin Family Brewing, Salt Lake City, UT
Silver: Silver Spaceship, ODD Muse Brewing Co., Farmer’s Branch, TX
Bronze: Aspen Hazy IPA, Aspen Brewing Co., Aspen, CO
Category 101: Imperial India Pale Ale – 138 Entries
Gold: Chance Favors The Prepared Mind, Green Cheek Beer Co., Orange, CA
Silver: Rabbit Habit, Docent Brewing, San Juan Capistrano, CA
Bronze: Nose Goblin, Ghost Town Brewing, Oakland, CA
Category 102: Juicy or Hazy Imperial India Pale Ale – 145 Entries
Gold: Jimmy Buffet Ruined My Life, Swells’a Brewing, Kill Devil Hills, NC
Silver: Space Cowboi, Crooked Can Brewing Co., Winter Garden, FL
Bronze: Unfettered Soul, Strangebird, Rochester, NY
Category 103: American-Style Amber/Red Ale – 123 Entries
Gold: INFRARED, Far Field Beer Co., Lawndale, CA
Silver: Summon Ifrit, BattleMage Brewing Co., Vista, CA
Bronze: The Buzz, Hop Nation Brewing Co., Footscray, Australia
Category 104: Strong Red Ale – 48 Entries
Gold: Bone Head, Fat Head’s Brewery, Middleburg Heights, OH
Silver: Redside, Grand Fir Brewing, Portland, OR
Bronze: Cinder Beast, Sunriver Brewing Co., Sunriver, OR
Category 105: American-Style Brown Ale – 67 Entries
Gold: Lone Squirrel, Bonesaw Brewing Co., Glassboro, NJ
Silver: Lahontan Brown, Shoe Tree Brewing Co., Carson City, NV
Bronze: Bartow Brown, Drowned Valley Brewing Co., Cartersville, GA
Category 106: American-Style Black Ale or American-Style Stout – 78 Entries
Gold: Falling Up, Grains of Wrath Brewing, Camas, WA
Silver: Foca Parlante, Cervecería Wendlandt, Ensenada, Mexico
Bronze: Black Cliffs, Boise Brewing, Boise, ID
Category 107: American-Style Imperial Stout – 59 Entries
Gold: Furious Fox, Golden Fox Brewing, Decatur, IL
Silver: Night Howler Imperial Stout, Baerlic Brewing Co., Portland, OR
Bronze: The Shroud, Bravery Brewing Co., Lancaster, CA
Category 108: American-Style India Pale Ale – 213 Entries
Gold: High 6, Highland Park Brewery – Chinatown, Los Angeles, CA
Silver: Hop-Fu!, North Park Beer Co., San Diego, CA
Bronze: Single Cone, Alvarado Street Brewery, Salinas, CA
Category 109: Juicy or Hazy India Pale Ale – 326 Entries
Gold: Beezer, Old Irving Brewing Co., Chicago, IL
Silver: Art Isn’t Real, MadeWest Brewing Co., Ventura, CA
Bronze: King Lupu’s Happy Juice, Project 9 Brewing Co., Seattle, WA
Category 110: West-Coast Style India Pale Ale – 281 Entries
Gold: Western Standard Time, ISM Brewing, Long Beach, CA
Silver: False Memories, Green Cheek Beer Co., Orange, CA
Bronze: Eddie’s Redux, Abnormal Beer Co., San Diego, CA

21st Amendment Brewery team / Photo © Brewers Association

Beer In Ads #4771: Miss Rheingold 1965 Says “Buy Better, Wear It Longer”

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Thursday’s ad is for “Rheingold Beer,” from 1965. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Miss Rheingold 1965 was chosen by a committee formed by the new owners of Rheingold Breweries — Pepsi-Cola — and last April they chose Sharon Vaughan to be Miss Rheingold 1965. Vaughan was born in Missouri, but moved to Washington state when she was five. She graduated from the University of Washington as a music major. While in college, she became Miss Washington and represented the state at the Miss America Pageant, where she was second runner-up. After college, she moved to New York City and attended Julliard. She began getting small parts in Broadway musicals, but also sang in nightclubs and appeared in television commercials. In 1965, she took a year off to become Miss Rheingold. Afterwards, she was cast in Funny Girl, and also appeared in the film a few years later. While in L.A. for filming she met talent agent Byron Lapin, whom she married. She also did some television, appearing on Bewitched and Get Smart. The couple later moved to St. Louis when he took over his family’s business. She passed away in December of 2023. This newspaper adverorial, from June, shows Miss Rheingold 1965, Sharon Vaughan, at a construction site in Maine along with a story entitled “Miss Rheingold’s Wardrobe Secrets … Buy Better, Wear It Longer, Says Sharon.” The story’s byline is from a Lyn Liljeholm, who is the Women’s Editor of the Portland Evening Express. She obviously interviewed Vaughan for the article, but it was definitely a way for the brewery to get free or cheaper advertising.

This is the full layout of the advertorial.
Sharon Vaughan at the construction site for the Gannett Publications tunnel in Portland, Maine.
And this is fashion advice, supposedly doled out by Miss Rheingold.

Beer In Ads #4770: First Miss Rheingold Is Back In New York

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Wednesday’s ad is for “Rheingold Beer,” from 1965. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Miss Rheingold 1965 was chosen by a committee formed by the new owners of Rheingold Breweries — Pepsi-Cola — and last April they chose Sharon Vaughan to be Miss Rheingold 1965. Vaughan was born in Missouri, but moved to Washington state when she was five. She graduated from the University of Washington as a music major. While in college, she became Miss Washington and represented the state at the Miss America Pageant, where she was second runner-up. After college, she moved to New York City and attended Julliard. She began getting small parts in Broadway musicals, but also sang in nightclubs and appeared in television commercials. In 1965, she took a year off to become Miss Rheingold. Afterwards, she was cast in Funny Girl, and also appeared in the film a few years later. While in L.A. for filming she met talent agent Byron Lapin, whom she married. She also did some television, appearing on Bewitched and Get Smart. The couple later moved to St. Louis when he took over his family’s business. She passed away in December of 2023. After Rheingold’s new owners appeared to dragging their feet on announcing Miss Rheingold 1965, curiously a story came out that same month, April, that the very first Miss Rheingold, Jinx Falkenburg (who was also chosen and not elected) was back in New York and the Evening World-Herald decided to write about, perhaps because of the dearth of information about the new Miss Rheingold.

Beer In Ads #4769: Miss Rheingold 1965 Likes Buds

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Tuesday’s ad is for “Rheingold Beer,” from 1965. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Miss Rheingold 1965 was chosen by a committee formed by the new owners of Rheingold Breweries — Pepsi-Cola — and last April they chose Sharon Vaughan to be Miss Rheingold 1965. Vaughan was born in Missouri, but moved to Washington state when she was five. She graduated from the University of Washington as a music major. While in college, she became Miss Washington and represented the state at the Miss America Pageant, where she was second runner-up. After college, she moved to New York City and attended Julliard. She began getting small parts in Broadway musicals, but also sang in nightclubs and appeared in television commercials. In 1965, she took a year off to become Miss Rheingold. Afterwards, she was cast in Funny Girl, and also appeared in the film a few years later. While in L.A. for filming she met talent agent Byron Lapin, whom she married. She also did some television, appearing on Bewitched and Get Smart. The couple later moved to St. Louis when he took over his family’s business. She passed away in December of 2023. After Rheingold finally started showing thir new Miss Rheingold in print last month, in April apparently the floodgates opened and there were a few stories introducing Sharon Vaughan as Miss Rheingold 1965. Here’s two of them.

In the short article blow it becomes clear that she’ll concentrate on live appearances rather than advertising, which explains why the records is so bereft of Miss Rheingold ads in 1965.

Beer In Ads #4768: Miss Rheingold 1965 Finally Revealed

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Monday’s ad is for “Rheingold Beer,” from 1965. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Miss Rheingold 1965 was chosen by a committee formed by the new owners of Rheingold Breweries — Pepsi-Cola — and last April they chose Sharon Vaughan to be Miss Rheingold 1965. Vaughan was born in Missouri, but moved to Washington state when she was five. She graduated from the University of Washington as a music major. While in college, she became Miss Washington and represented the state at the Miss America Pageant, where she was second runner-up. After college, she moved to New York City and attended Julliard. She began getting small parts in Broadway musicals, but also sang in nightclubs and appeared in television commercials. In 1965, she took a year off to become Miss Rheingold. Afterwards, she was cast in Funny Girl, and also appeared in the film a few years later. While in L.A. for filming she met talent agent Byron Lapin, whom she married. She also did some television, appearing on Bewitched and Get Smart. The couple later moved to St. Louis when he took over his family’s business. She passed away in December of 2023. Rheingold finally started showing her in print in March of 1965, which is incredibly late in the year. Gone was the pomp and circumstance of prior years, and the first photo of her in the news I could find was this short blurb, from March 1, 1965.

Beer In Ads #4767: Miss Rheingold 1965 Missing

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Sunday’s ad is for “Rheingold Beer,” from 1965. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Despite having let slip the name of Miss Rheingold 1965 last April — Sharon Vaughan — by January there were still no articles about Sharon Vaughan or, more curiously, no ads featuring her. This was the only ad I could find from January 1965, which was from a Maine newspaper. I also found a number of editorials chattering about this, with the typical mention being “Will Sharon Vaughan be the new Miss Rheingold?”