Brookston Beer Bulletin

Jay R. Brooks on Beer

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Next Session Tackles Women In Beer

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For our 81st Session, our host is Nichole Richard — better known to the beer world as “Nitch” — who writes online at Tasting Nitch. She’s originally from the West Coast and lived in Hawaii, as well, has lived in 15 countries on three different continents, and is currently an expat living in France, and trying her best to “create a craft beer movement among cheap wine drinkers.” Her topic for this session asks bloggers to weigh in on the gender issue — Women in Craft Beer Culture. Are they “scary beer feminists?” Or “a healthy growing demographic?”

Feel free to write about what you want as long as it is beer and woman related!

I would love to see some of our historian beer bloggers give a bit of in depth back ground information on history of women in beer culture. Praise Ninkasi and what not, but were there male brewers before the fall of Rome?

Who did most the brewing in early colonized North America?

How is it that most current African brewers are still housewives while modern brewing is male dominated?

Do a feature on a woman in the beer industry!

Have you inspired your significant other to become beer culture involved? Call it, high five your beer loving wife day.

Are there any men out there who think that women in beer is a bad thing? For religious reasons, women aren’t allowed to tour many Trappist breweries and there are still French chefs who believe that a women on her menstrual cycle cannot make whip cream. (Truth.)

Woman’s palate’s are changing the direction of beer! Are women to blame for the recent increase in fruit beers? …

Are there any women out there who are crusading a flag of femininity while milling malt. Tell us your story!

Young blond woman with glass of beer

So two days from now, on Friday, November 1, shake off that post-Halloween hangover and no matter which gender you are, weigh in on the female half of humanity and their role in craft beer culture.

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Beer In Ads #1008: Sparkling … Flavorful … Distinctive!

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Tuesday’s ad is for Miller High Life, from 1968. In what looks like another hunting lodge, or at least a rec. room, a group of middle-aged men are playing poker, or maybe bridge or even pinochle. But one of them is leaning against the fireplace, by the dog, as if he’s sitting out a hand, or perhaps already folded. The reason I know they’re middle-aged is because nobody else would have dressed like that in 1968, with slicked-down hair, button-down collars and such subdued colors. I don’t think I even realize they still made flannel shirts in the late sixties, although to be fair that turquoise cardigan is rather flamboyant. Sparkling … Flavorful … Distinctive! Indeed.

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SABMiller Testing Beer Brewed For Women

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Depending on your perspective, there’s good and bad news for women who love beer. Yesterday, Marketwatch casually mentioned that “SAB Miller, the world’s second largest brewer, is testing a new line of lighter and sweeter beers. Executives are also planning new ad campaigns geared towards women.” Other CBS affiliates, such as WREG Memphis, picked up the story but added little, apart from saying the new line will be “brewed especially for the ladies.” That’s all the information there is, so far, not even the SABMiller website has any additional information or a press release, at least not yet.

But if you’re one of those of the female persuasion that can be reduced to the stereotype of only liking sweet flavors, and don’t mind being pandered to, this just may be the beer for you. But if you’re a real person, like pretty much every beer lover I know who also happens to be a woman, this is probably just going to piss you off. I honestly don’t understand why the big beer companies keep trying this. Has it ever worked, anywhere in the world? People who understand and can appreciate the complex flavors of a good beer, will like it, irrespective of their reproductive organs. So just make good beer, educate your customers about it, and beer lovers — male and female — will drink it. Why is that so hard?

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Beer In Ads #1007: Check Out My Red Hat

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Monday’s ad is for Schlitz, from 1952. In what looks like a hunting lodge, or at least a rec. room, a younger couple sits on a couch drinking beer out of tall pilsner glasses, while an older gentlemen with a pipe appears to be showing off his red hat. He sure looks like he’s digging that hat, but the blonde couples’ smiles look more polite than sincere.

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The Difference Between A Lager And An Ale

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Here’s another interesting post on brewing science from Popular Science‘s BeerSci series. If you’re reading the Bulletin, chances are you’re already pretty familiar with the question What Is The Difference Between A Lager And An Ale? But author Martha Harbison gives a good overview of the technical differences in layman’s terms and goes into yeast’s history. It’s a great tale, which she refers to hilariously as a “unicellular soap opera.”

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“From Eubayanus to Pastorianus Ale yeast and yeast from the forests of Patagonia met in a brewery…and lager was born! Libkind et al., PNAS; August 2011”
Click here to see the chart full size.

Beer In Ads #1006: You Can Be A Winner, Too!

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Friday’s ad is for Rheingold Beer, from 1959, and features Miss Rheingold from that year, Robbin Bain. The ad is set at an amusement park where Miss Rheingold has won a trio of stuffed animals on the Midway. The teddy bear I get, and the doll in the red snowsuit with the weird red elf hat is sort of understandable, but what the hell is that thing in her right hand? Is it Humpty Dumpty in a plaid outfit? Or what?

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Selecting And Generating Superior Yeasts For The Brewing Industry

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After my post a couple of days ago about Genetically Engineered Yeast, Chaz from Alaskan Brewing sent me a link to an interesting blog post by Dmitri, an amateur yeast wrangler who writes about his yeasty adventures at BKYeast. The post is a review of science literature from Cerevisia, the Belgian Journal of Brewing and Biotechnology. The article in question is titled Selecting and Generating Superior Yeasts for the Brewing Industry, which was published in 2012. It’s deliciously geeky and technical, but should be scrutable to anyone who brews either professionally or at home, thanks to Dmitri’s writing, as his goal is to take the jargon and science and make it accessible to a broader audience. As brewers struggle to have their beers stand out in an ever-increasingly crowded marketplace, it should be obvious that we’ll be seeing more and more experimentation with flavors and ingredients and ultimately more unique beers, and even new types of beers as others copy the successful ones, in the coming years. As the author notes, new varieties of hops are already facilitating that effort, and it seems likely that new strains of yeast are a logical next step in that evolution. And that’s what this research by a group from Leuven, Belgium is trying to make easier, finding the right yeast to create the right range of flavors for your beer. Give it a read.

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“Graphical representation (heat map) of different characteristics of industrial yeast strains. Every row consists of data from a different yeast strain, every column is a different characteristic. ‘Yellow’ is a low score, and ‘red’ is a high score for this certain characteristic. The dendrogram on the left represents the genetic relatedness of the yeasts, based on an AFLP fingerprint exploiting transposon TY1 insertion site polymorphisms. The colour code on the top right indicates the origin of the yeast strains. This kind of analysis allows us to select yeasts with specific beneficial traits, for example to use in industry, or for breeding.”