Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #509: Brewed With Pure Rocky Mountain Spring Water

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Thursday’s ad is for Coors, from 1977 — the year I graduated from high school. Showing a pilsner glass by a mountain stream, I love their suggestion. “Refrigerate to retain brewery fresh flavor.” Did people really need to be told that? I know Coors’ has been cold-obsessed for a long time, but were there people who were unaware that beer should be stored cool? Certainly we knew it in our household. My parents had a second refrigerator in the basement that always had beer in it, along with overflow from the upstairs kitchen refrigerator.

coors-river-77

Texas Beer

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texas
Today in 1845, Texas became the 28th state.

Texas
State_Texas

Texas Breweries

Texas Brewery Guides

Guild: Texas Craft Brewers Guild

State Agency: Texas Alcoholic Beverage Commission

maps-tx

  • Capital: Austin
  • Largest Cities: Houston, Dallas, San Antonio, Austin, El Paso, Fort Worth
  • Population: 20,851,820; 2nd
  • Area: 268601 sq.mi., 2nd
  • Nickname: Lone Star State
  • Statehood: 28th, December 29, 1845

m-texas

  • Alcohol Legalized: September 15, 1933
  • Number of Breweries: 37
  • Rank: 18th
  • Beer Production: 19,850,556
  • Production Rank: 2nd
  • Beer Per Capita: 25.3 Gallons

texas

Package Mix:

  • Bottles: 39.4%
  • Cans: 54.6%
  • Kegs: 5.3%

Beer Taxes (4% or Less):

  • Per Gallon: $0.19
  • Per Case: $0.44
  • Tax Per Barrel (24/12 Case): $6.00
  • Draught Tax Per Barrel (in Kegs): $6.00

Beer Taxes (Over 4%):

  • Per Gallon: $0.20
  • Per Case: $0.45
  • Tax Per Barrel (24/12 Case): $6.14
  • Draught Tax Per Barrel (in Kegs): $6.14

Economic Impact (2010):

  • From Brewing: $2,297,903,903
  • Direct Impact: $7,164,583,859
  • Supplier Impact: $5,622,775,974
  • Induced Economic Impact: $6,873,411,601
  • Total Impact: $19,660,771,434

Legal Restrictions:

  • Control State: No
  • Sale Hours: On Premises: Monday-Friday: 7am-midnight
    Saturday: 7am-1am
    Sunday: 12pm-midnight.
    Some cities/counties permit sale until 2am (with license).
    Off Premises: Beer/Non-hard liquor —
    7 a.m. to midnight (Mon.-Fri.)
    7 a.m. to 1:00 a.m. (Sat.)
    12:00 p.m. to midnight (Sun.)
    Hard Liquor —
    10 a.m. to 9 p.m. (Mon.-Sat.)
  • Grocery Store Sales: Yes
  • Notes: No alcohol cap but ABV > 15.5% requires additional license, so many places are beer/wine only.
    Wet/dry issues determined by city/county election.
    Liquor stores statewide closed all day Sunday.
    An alcoholic beverage served (on-premise) to a customer between 10 a.m. and noon on Sunday must be provided during the service of food to the customer. 29 Texas counties are completely dry. In many counties, public intoxication laws are vigorously upheld.

texas-map

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.

For the remaining states, see Brewing Links: United States.

Beer In Ads #508: Reward Yourself With Genesee

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Wednesday’s ad is for Genesee Beer, from 1961 — 50 years ago. Showing a very odd-looking couple in front of an antique car — Model T? [What I don’t know about cars would fill a book.] They just look way too happy, especially him. He looks deranged. Great copy: “Reward yourself with Genesee: enjoyment pure and simple. Beer with a bracing bonus of brightness in every bottle to make it fresher and friendlier … naturally more refreshing.”

genesee-antique-car-61

Iowa Beer

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iowa
Today in 1846, Iowa became the 29th state.

Iowa
State_Iowa

Iowa Breweries

Iowa Brewery Guides

Guild: Iowa Brewers Guild

State Agency: Iowa Alcoholic Beverages Division

maps-ia

  • Capital: Des Moines
  • Largest Cities: Des Moines, Cedar Rapids, Davenport, Sioux City, Waterloo
  • Population: 2,926,324; 30th
  • Area: 56276 sq.mi., 26th
  • Nickname: Hawkeye State
  • Statehood: 29th, December 28, 1846

m-iowa

  • Alcohol Legalized: April 15, 1933
  • Number of Breweries: 21
  • Rank: 24th
  • Beer Production: 2,462,310
  • Production Rank: 29th
  • Beer Per Capita: 25.4 Gallons

iowa

Package Mix:

  • Bottles: 26.5%
  • Cans: 61.9%
  • Kegs: 11.1%

Beer Taxes:

  • Per Gallon: $0.19
  • Per Case: $0.43
  • Tax Per Barrel (24/12 Case): $5.89
  • Draught Tax Per Barrel (in Kegs): $5.89

Economic Impact (2010):

  • From Brewing: $10,089,237
  • Direct Impact: $655,803,630
  • Supplier Impact: $220,436,254
  • Induced Economic Impact: $378,926,548
  • Total Impact: $1,255,166,432

Legal Restrictions:

  • Control State: No
  • Sale Hours: 6 a.m.–2 a.m. Mon–Sat
    8 a.m.–2 a.m. Sun
  • Grocery Store Sales: Yes
  • Notes: ABV > 5% beer shipped through state warehouse

iowa-map

Data complied, in part, from the Beer Institute’s Brewer’s Almanac 2010, Beer Serves America, the Brewers Association, Wikipedia and my World Factbook. If you see I’m missing a brewery link, please be so kind as to drop me a note or simply comment on this post. Thanks.

For the remaining states, see Brewing Links: United States.

The Philadelphia History of Beer

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philly-beer
This was created back in May, but it escaped my notice. April Kuhn created a cool poster for Drink Philly entitled The Philadelphia History of Beer. According to the website, “[w]hile it doesn’t cover everything that’s occurred in Philadelphia since its founding, it does cover a lot — and it shows why this truly is one of the world’s greatest spots for beer.” If you’d like one of the poster for your very own, they’re on sale online for $10 right now.

philadelphia-history-of-beer

Beer Tree: The Ultimate Christmas Project

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christmas
Here’s yet another beer bottle Christmas tree, this one from 2007. It was “built from 1050 stubbies (250ml bottles), equivalent to 462 pints. Tied together with 300 meters of wire and decorated with 200 lights, with a bubble lamp in the centre, the tree stands 2 meters high and 1 meter wide at the base.” Hoppy Christmas.

Guinness Ad #99: When You’re Tired Enjoy A Guinness

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guinness-toucan
Our 99th Guinness ad is a black and white print advertisement that ran in Life magazine in December of 1940. Showing a tuckered out store Santa Claus being torn apart by the little kiddies hoping to tell him what they want for Christmas. I’m not sure how that behavior squares with needing to be good, for goodness sale. But the ad suggests, “When you’re Tired enjoy a Guinness.” And I love their description: “Guinness looks, tastes and is different from every other malt beverage. It is dry, racy — hearty and nourishing!”

guinness-life-12-16-1940