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Jay R. Brooks on Beer

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Session #57: Beer Geek Confessional

November 6, 2011 By Jay Brooks

confession
Our 57th Session brings us into the confessional, courtesy of our host, Steve Lamond, from Beers I’ve Known, who magnanimously agreed to fill in for the recently pilfered Pete Brown. Stephanos — Steve’s alter ego — has chosen the topic Beery Confessions: Guilty Secrets/Guilty Pleasure Beer, which he describes as follows:

One of the things I most enjoy about blogs and personal writing in general is the ability to have a window into another’s life, in a semi-voyeuristic way. So I’d like to know your beery guilty secrets. Did you have a particularly embarrassing first beer (in the same way that some people purchase an atrocious song as their first record) or perhaps there’s still a beer you return to even though you know you shouldn’t? Or maybe you don’t subscribe to the baloney about feeling guilty about beers and drink anything anyway?

You’re also welcome to write about bad drinking experiences you’ve had as a result of your own indulgence or times when you’ve been completely wrong about a beer but not yet confessed to anyone that you’ve changed your mind.

Its fairly wide open, take your pick. Variety is the spice of life as they say (and I hope there’s more than 57 of them…)

session_logo_all_text_200

Since Stephanos says he likes discovering personal things about his fellow beer bloggers, getting “a window into another’s life, in a semi-voyeuristic way,” I’ll recount my own, vaguely embarrassing first taste of not beer, close in a way, but actually “Near Beer,” non-alcoholic beer that was, believe it or not, aimed at kids when I still was one. In fact, my mother bought me some when I was around twelve and my friends and I tried it one day. It was so bad it’s a wonder I ever tried beer again.

near-beer

I wish I remembered more details about it. I thought the can was silver in color, but I also remember bright colors. Of course, this was the early 1970s so bright colors were everywhere. I’ve written about this before, though I thought I’d remembered more details than I can now, but unfortunately that’s just not the case. Back in November of 2006 I participated for the third, and final time, in NaNoWriMo, or National Novel Writing Month. NaNoWriMo is a great exercise for writers. Every November for over a decade, it challenges writers to complete a 50,000-word novel in 30 days. That works out to 1,667 words a day, every day.

That year, I wrote Under the Table, A Fictional Memoir of Growing Up With Beer, the first draft of which is still online. As far as I know, the only people to actually read it were my mother-in-law and Shaun O’Sullivan, from 21st Amendment, who was sick for a good portion of that November in 2006 and needed something to do. The story was a mostly true account of 24 episodes in my life, from the first memories of my parents drinking beer — I grew up with an alcoholic, psychotic stepfather — to my own adventures drinking in New York City in my late teens and early twenties. I chose 24 chapters because that’s a case, and each chapter starts with a particular beer remembered from my childhood as a starting point for my admittedly self-indulgent reminiscences.

Chapter 7, Not So Close, ends with the time my friends and I first tried the truly awful Near Beer.

This was also the same time that I first tried near beer. I don’t remember why my mother bought it for me, but it was in the basement refrigerator with the rest of the real alcohol. Perhaps she was afraid that my stepfather’s influence might turn me into an alcoholic, too, who knows? But some friends and I tried it one afternoon when I was in my early teens, probably around twelve or so. It was truly awful, as I remember it, and I wasn’t the only one. We all hated it. If this was what beer tasted like, I didn’t understand why adults seemed to drink so much of it. But it did seem like so many other aspects of the life I’d imagined for myself. It was as close to beer as my life was to being normal, not even close.

Happily, I didn’t give up on beer and found that it was much better than that first near experience. I continued drinking the somewhat bland regional lagers available in 1970s Eastern Pennsylvania. They offered not much in the way of variety but in retrospect were more varied than beer became in the following decade when consolidation, mergers and takeovers gave us “The Big 3,” with little else to drink. But after joining the Army Band out of high school, I was stationed in New York City. For a musician, the city was a great place to be at that time. It offered endless places to see live music. Although I liked rock & roll, I was a bigger fan of jazz, especially big band. And there was some terrific places to see jazz, a number of them in the village. There were even these private loft clubs in some warehouse district that I couldn’t find today if my life depended on it, but we knew people who knew people and thus had the address to some of these unmarked jazz clubs. Many of the jazz clubs in New York were selling beers like Guinness, Bass and Pilsner Urquell, beers utterly different than anything we had back home. That’s actually the genesis of my own love affair with beer and was also detailed in Chapter 23 of Under the Table, Jazz in the Dark.

homer-simpson_catholic_confession

But the confession part of that story is that although I began to learn more and more about beer, and tried as many different ones as we encountered, I continued to drink the familiar regional lagers and even the mainstream national brands when nothing else was available. I hadn’t yet become the annoying beer snob that I am today, when I’ll politely decline a beer if there isn’t anything I deem worthy of drinking at that moment. So there was a good decade where I drank craft beer whenever I could, but wasn’t too fussy when offered something not as tasty. I regret putting social considerations ahead of my taste buds. Of course, I wasn’t as curmudgeonly then, either, and probably had more friends. Is there a connection? Probably.

And one final confession:

leslie-nielsen-leslie-nielsen-shirley-confess

Filed Under: Beers, Breweries, Just For Fun, The Session Tagged With: History, Literature, Non-Alcoholic

Next Session’s Beery Confessions: “Bless Me Father, For I Have Drank”

November 1, 2011 By Jay Brooks

session-the
Our 57th Session is a bit of a last-minute hardscrabble just to make it happen, and big props to our host, Steve Lamond, from Beers I’ve Known — who was supposed to host December but stepped in to November’s glass slipper after tragedy struck our original Cinderella. The illustrious Pete Brown was supposed to host November but my reminder e-mail got lost along with his entire new book when his laptop was unceremoniously stolen. By the time the dust settled and he started rebuilding his book again from scratch, Pete understandably asked for a rain check on hosting duties. After a fruitless search, Stephanos stepped up and said he’d be happy to tackle November and so here we are, less than a week away. He’s chosen the topic Beery Confessions: Guilty Secrets/Guilty Pleasure Beer, which Stephanos describes as follows:

One of the things I most enjoy about blogs and personal writing in general is the ability to have a window into another’s life, in a semi-voyeuristic way. So I’d like to know your beery guilty secrets. Did you have a particularly embarrassing first beer (in the same way that some people purchase an atrocious song as their first record) or perhaps there’s still a beer you return to even though you know you shouldn’t? Or maybe you don’t subscribe to the baloney about feeling guilty about beers and drink anything anyway?

You’re also welcome to write about bad drinking experiences you’ve had as a result of your own indulgence or times when you’ve been completely wrong about a beer but not yet confessed to anyone that you’ve changed your mind.

Its fairly wide open, take your pick. Variety is the spice of life as they say (and I hope there’s more than 57 of them…) Blogs are due this Friday (3rd November) but as its short notice I’ll accept submissions until next Friday (11th November)

So get into the confession booth and release all your guilt by writing about it. Trust me, it will be cathartic. You’ll also be helping out Pete Brown, Steve Lamond along with Stan and me by keeping the Sessions going, so you can feel good about that and not feel any more guilt, either. So write ten hail bloody marys and ten how’s your big daddy’s for the next Session on Friday, November 3 — just 3 days from now — though our host has graciously given everyone an additional week, if they need it, to ponder their guilt and fess up.

Oh, and if some kind soul out there wants to host the December Session next month, please drop me a line or leave a comment here. It’s good karma.

Filed Under: Beers, Just For Fun, News, The Session Tagged With: Announcements

Session #56: Thanks To The Big Boys

October 7, 2011 By Jay Brooks

big-brewers
Our 56th Session is a nod of the head, acknowledging the positive aspects of the big, multinational brewers that we so often admonish and criticize. Our host, Reuben Gray at Tale of the Ale, calls his topic Thanks to the Big Boys, which he describes as follows:

What I’m looking for is this. Most of us that write about beer do so with the small independent brewery in mind. Often it is along the lines of Micro brew = Good and Macro brew, anything brewed by the large multinationals is evil and should be destroyed. Well I don’t agree with that, though there may be some that are a little evil….

Anyway I want people to pick a large brewery or corporation that owns a lot of breweries. There are many to chose from. Give thanks to them for something they have done. Maybe they produce a beer you do actually like. Maybe they do great things for the cause of beer in general even if their beer is bland and tasteless but enjoyed by millions every day.

session_logo_all_text_200

While I don’t necessarily like most of the products made by the remaining larger brewers, what they do make is incredibly difficult to brew consistently. They have perfected the science side of brewing, however in doing so I believe they have lost a lot of the artistic side of the equation. To me the best beers contain an equal mix of both the brewer’s art and science. Craft brewers are the modern alchemists, turning base materials into liquid gold. One of alchemy’s goals was to find an “elixir of life.” In craft beer’s innovation, creativity, diversity; ultimately producing a panoply of flavorful beer, I don’t think it’s a stretch to suggest they have found that mythic elixir.

But the science that the big brewers bring to to the table is, at least in part, what allowed the new generation of brewers to — as Sam Calagione is fond of saying — “let their freak flag fly.” From the dawn of the industrial revolution, all of the big brewers (which, for the most part, was ALL of them) introduced innovation after innovation into the brewing process. Refrigeration became commonplace. Thanks to Pasteur, yeast was finally understood and could be controlled. Industrialization allowed for so many advancements into the process that an ancient brewer would hardly recognize one today. From the mid-1800s to the present, brewing has changed more than in the thousands of year before that time. And for that, we can thank all of the big breweries who invested heavily in improving the way their beer was made. R&D suddenly became a much bigger part of an operating brewery, and the trade literature of that time is crammed full of one latest innovation after another.

In fact, the breweries that innovated better than their competitors and adapted to the new technologies began to dominate the beer industry. While there were certainly other factors at work, it does partly explain the sharp drop in the number of breweries in America which peaked around 1873 with 4,131. After the decade of the 1870s, improved efficiencies in the brewhouse meant that breweries could serve a wider geographic territory and the more successful started swallowing up the weaker. By 1900, the number of breweries was below 1,800.

2011-ba-brewery-counts

For the next century, both before Prohibition and then after (ignoring that blip of re-openings in 1933) the number of operating breweries continued to fall until around 1980, when thanks to the new microbrewery revolution they began to rise once more. By that time it was less about efficiencies and more about the bigger trying to squelch the competition. Maybe it had always been strictly about “business,” but in the 1970s and 80s it seemed more more ugly, at least to me, as I watched one regional brewery after another close all around me.

But for their part, the remaining companies did keep the history of beer alive, with many having extensive libraries, collections of breweriana and a desire to celebrate the fact that the had survived at least up to that point. By the time I joined the beer industry in some fashion, and was no longer a civilian, there were only three really big brewers, and few more remaining regionals. Like the old nursery rhyme, Ten Little Indians, “then there were three.” The Big 3, as they were often referred to. It seemed like there would always be the Big 3. I was a surprised as anyone when Coors and Miller decided to merge their U.S. operations. “Three little Injuns out on a canoe, One tumbled overboard and then there were two.” I rarely hear anyone refer to the remaining ABI and MillerCoors as the Big 2, now they’re just the big brewers. And Pabst could easily become another third, if only they’d just buy their own brewery and become a legitimate player.

bud-coors-miller

So I think we have much to thank the big boys for, from the science and modern technology they embraced to their reluctant role as the keepers of brewing history. Not to mention that they could easily have stopped the legal change that gave a tax break to small brewers way back when. It was certainly within their political clout to kill it, but they worked with the small brewers instead. Whether it was because they didn’t consider them a threat or whether they genuinely welcomed them into their fraternity it unclear, but doesn’t really matter in the end.

One thing many beer geeks, I think, don’t realize is that there are many, many really good people working at the big breweries. We spend so much energy criticizing their products, their advertising, their marketing, their toxic and often bullying practices, that many people overlook that fact. The big breweries are alike with the small ones insofar as the entire industry is comprised of a nearly universal group of good people, certainly a cut above any other I’ve worked in or knew people who did. And the beer business is a people business, as much as it’s about anything else. So while I may not raise a toast to everything they do, and I may not use one of their beers for that toast, I will very much raise a toast to the people, and especially the brewers, that comprise the largest segment of the beer industry: the big boys. This one’s for you.

Filed Under: Breweries, News, The Session Tagged With: History, Science of Brewing

Next Session Thanks The Big Boys

October 4, 2011 By Jay Brooks

session-the
Our 56th Session is a nod of the head, acknowledging the positive aspects of the big, multinational brewers that we so often admonish and criticize. Our host, Reuben Gray at Tale of the Ale, calls his topic Thanks to the Big Boys, which he describes as follows:

What I’m looking for is this. Most of us that write about beer do so with the small independent brewery in mind. Often it is along the lines of Micro brew = Good and Macro brew, anything brewed by the large multinationals is evil and should be destroyed. Well I don’t agree with that, though there may be some that are a little evil….

Anyway I want people to pick a large brewery or corporation that owns a lot of breweries. There are many to chose from. Give thanks to them for something they have done. Maybe they produce a beer you do actually like. Maybe they do great things for the cause of beer in general even if their beer is bland and tasteless but enjoyed by millions every day.

I can think of two right away that I would like to thank (don’t feel the need to limit yourself to one). If you can’t think of any well then here is one quick one. Diageo and Arthur’s Day. At the very least, this is a worldwide celebration of beer. It may be Guinness* orientated but anything that gets people drinking beer and not alcopops is a good thing in my book. If you honestly have nothing good to say about a large brewer, then make something up. Some satire might be nice, It will be a Friday after all.

So put away your poison pen, at least for the day, and wax poetic about a big brewer. Let’s hear your positive vibes for the next Session on Friday, October 7. And yes, that’s this Friday, just three days away.

Filed Under: Breweries, Just For Fun, News, The Session Tagged With: Announcements, Big Brewers

Next Session Explores Whether You Can Judge A Beer By Its Cover

August 23, 2011 By Jay Brooks

session-the
Our 55th Session takes a look at Label, Coaster and Cap Art. Our host, Curtis Taylor at Hop Head Said …, expounds on his topic Label, Coaster and Cap Art, and describes how to participate:

On September 2, bloggers from around the world will converge at HopHeadSaid to write about the fabulous world of beer art found on coasters, labels and caps. I am guessing that I am not so different from other beer enthusiasts – I like to collect beer labels, bottle caps and coasters. I think they are perfect souvenirs from beer travels or drinking sessions. Judging by the size of my collection you could say that I have had many enjoyable drinking sessions over the years!

Now it is time to dig through your stash and share your favorite label, coaster or cap art.

Posting Directions:

  1. Choose your favorite label, coaster or cap art.
  2. Scan, download or take a picture of your label, coaster or cap art.
  3. Write a paragraph that explains your affinity to your entry. Your explanation can be as shallow as or as deep as you want.
  4. If the brewery name or beer name is obscured be sure to label your entry to give credit where credit is due.
  5. Please limit your entries to commercial examples. Homebrew labels will be a topic for another session.
  6. Extra karma points will be awarded to those who write about two or more categories (label, coaster or cap art).
  7. Post your blog entry on or before Friday, September 2, 2001 and e-mail your link to curtis [at] hopheadsaid [dot] com.
  8. Alternate posting method: Post your picture and explanation on my HopHeadSaid Facebook page and I will copy your post to the “official” location.
  9. I will collect the entries throughout the day and post them on this page: The Session: Label, Coaster and Cap Art.

They say you can’t judge a book by its cover, but what about a beer by its label, crown or coaster? Let us know what you think for the next Session on Friday, September 2.

Filed Under: Art & Beer, Beers, The Session Tagged With: Beer Labels, Breweriana, Coasters, Crowns

Next Session Turns Sour

July 25, 2011 By Jay Brooks

session-the
Our 54th Session turns sour … sour beer, that is. Jon Abernathy, who writes The Brew Site, has chosen the topic Sour Beer, which he describes like so:

Instead we’ll be in the heat of the summer and while we’ve had Sessions covering Summer Beers, Fruit Beers, and Wheat Beers already (all which could suitably cover summertime beer enjoyment), it occurred to me that the topic of Sour Beers fits well within the season and (surprisingly!) hasn’t come up yet.

I’ve been gradually exploring Sour Beer and finding myself seeking out and trying various beers which fit into the “sour” realm (yes, I’m purposefully avoiding the word “style” here as it is entirely too loaded): beers inoculated with wild yeasts, soured with fruit (often in conjunction with those wild yeasts and barrel-aging), lactic acid beers like Berliner Weisse-influenced beers and the rare Gose, and so on. It’s a challenging area, both in acquiring a taste for soured beer and in brewing them—fortunately many brewers are being adventurous and branching out these days, giving us many more options.

So that’s our topic for August: Sour Beer. I’ll leave the implementation up to you, but here are some suggestions: seek out and review a sour beer of some kind; write about your experiences with brewing a sour beer; talk about your first sour beer experience; who’s brewing the better sours—Belgians or Americans (or somebody else)?; perhaps a contrary approach—what you don’t like about sour beers. Or if you have the perfect sour beer idea you want to write about, I can’t wait to read it!

Personally, I LOVE sour beer, so this one should be fun. So practice your pucker face and get ready to write all about it for the next Session on Friday, August 5.

Filed Under: Beers, Just For Fun, The Session Tagged With: Announcements, Blogging

Next Session Seeks Redemption, Beer Redemption

June 16, 2011 By Jay Brooks

session-the
Our 53rd Session takes us down a more spiritual path, the road to redemption … sort of. Our host, John Holl, of his eponymous Beer Briefing, has chosen the topic Beer Redemption, for which he offers the following confession:

One thing about drinking a lot of beer is that occasionally you’re going to have a bad one. Perhaps it was infected or spoiled by light. Perhaps the brewer or brewery was new and still working out the kinks on a particular style. Regardless, you couldn’t finish the beer in your glass and moved onto the next one.

John goes on to tell the tale of a beer that, in his youth, he found all but undrinkable and gave short shrift to ever after, only to discover — years later — that it wasn’t so bad after all. He continues.

In that moment I realized the foolishness of youth and how many earlier chances I passed up to properly taste this beer. These days it is not uncommon to find [his beer] of various styles in my refrigerator. I haven’t actually visited the brewery yet, but they are now high on my list.

So, what has been your beer redemption?

So drink three Bloody Marys (made with beer) and two Old Foghorns and seek forgiveness, my sons and daughters, just so long as you blog about it for the next Session on Friday, July 1. Your beer redemption is at hand. To start you down the righteous path, say the Beer Prayer aloud every night before retiring from the evening’s drinking:

“Our lager,
Which art in barrels,
Hallowed be thy drink,
Thy will be drunk,
(I will be drunk),
At home as I am in the tavern.
Give us this day our foamy head,
And forgive us our spillages,
As we forgive those who spill against us,
and lead us not to incarceration,
But deliver us from hangovers,
For thine is the beer,
The bitter and the lager,
Forever and ever,
Barmen.”

Filed Under: Beers, Just For Fun, News, The Session Tagged With: Announcements, Blogging

Session #52: Collectibles & Breweriana

June 3, 2011 By Jay Brooks

schlitz-breweriana
Our 52nd Session is hosted by Brian Stechschulte, from All Over Beer. He’s chosen the topic Beer Collectibles & Breweriana, which he explains as follows:

I’ve decided not to focus on the substance of beer, but the material that plays a supporting role. Bottles, coasters, cans, labels, ads, tap handles, church keys, hats, t-shirts, tip trays, glassware and signs have been collected by fanatics ever since beer has been sold. These objects constitute the world of breweriana, a term that surfaced in 1972 to define any item displaying a brewery or brand name. The majority of highly prized objects are from the pre-prohibition era, but ephemera from every period in brewing history, including craft beer, finds a home with each beer drinking generation.

So what old or new beer related items do you collect and why? It’s that simple. This is your opportunity to share the treasured objects your wife or husband won’t let you display on the fireplace mantle. You don’t need to be a major collector like this guy to participate. In my mind, just a few items constitute a collection. Maybe you have mementos from a beer epiphany or road trips? You can focus on a whole collection or tell the story behind a single item.

session_logo_all_text_200

So breweriana. Collectibles. I have been plagued my entire life — my wife would say afflicted — with a desire to collect stuff. All kinds of stuff. Stuff as varied as my interests, which run fairly far afield and tend toward the arcane. There was a time when I scoured yards sales and flea markets on weekends, now I troll eBay. I love the hunt, especially when I don’t know what I’m looking for, just something that turns my eye.

People who’ve been to our home recently know that I have not exactly been cured, despite my wife’s best efforts over the past fifteen plus years. The problem is, I tend to imbue each object with meaning, its time and place of acquisition, how it fit into my life and the story it holds. Point to any object in my home — and I do mean any — and I can tell you the tale about how I came to acquire it, including when, why and where.

But I have actually scaled back those impulses significantly and with every move and spring cleaning, I shed more and more of what can best be termed useless possessions. Objets d’art, I would say. Junk is what most people would counter. Ah, well, as the saying goes: “one man’s trash is another man’s treasure.”

That doesn’t mean I’ve lost my obsessions, quite the opposite in fact. I just try and pick more carefully these days. Between work and family, there’s far less time than when I was younger. As for breweriana, I’m not nearly as obsessed with it as some of my other hobbies. But I do have a box of coasters, another box of labels, a handful of cans and bottles along with a number of more unique items. I also have a number of Reading Brewery pieces, because I grew up just outside of Reading, Pennsylvania, and I love their logo. For a time before I was married, I also collected globes, mostly desktop globes but I also had a few larger ones, too. That led me to start picking up some old Schlitz stuff from the time when they used the globe logo.

Schlitz-world

For that reason I have more Schlitz breweriana than any other individual brand, though not as much as I once had. I still have a few lighted signs, a couple of bottles and an old label. But the crown jewel, and one of my favorite pieces of breweriana of all-time is this golden Schlitz statue of a woman holding up a stained-glass-like globe. Both the globe and the base lights up. It stands nearly four feet high, around 45 inches. I bought it at a yard sale in San Jose, when I lived there twenty or so years ago. I’d like to say that was the end of the story, but it’s not. See below the statue to learn its ultimate fate.

schlitz-statue-globe

As I said, I’d like to say that was the end of the story, and that it happily and proudly sits in my office today, but unfortunately that’s not what happened to it. It was not, sad to say, universally beloved and when my wife Sarah and I first moved in together after our engagement, it held an uneasy place in our new home, a bit like the wagon wheel table in the film When Harry Met Sally. So when I became the beer buyer at Beverages & more, it seemed like the right decision to decorate my office there with the Schlitz statue. And for several years it stood like a beacon on top of the small refrigerator in my office there where I kept samples.

Then one day I had a meeting with my sales rep. from Spaten USA, whose name I’ll omit to spare him any embarrassment. He was not of an inconsequential size, and for some reason while sitting in his chair, kept rocking back so the front legs were off the ground. Nervous energy, I suppose. But at one point while leaning back, he lost his balance and fell to the ground. The chair fell back, knocking into the refrigerator, setting off a chain reaction of falling objects that ended with the Schlitz lamp on the ground with the globe on top smashed into a million tiny shards of plastic. He offered to replace it, but I honestly didn’t even know how since at the time it not exactly something you could go into a store and buy. And so that was the end of my favorite piece of breweriana I’ve ever owned. Every now and again, I see one come up for auction on eBay and often fetches hundreds of dollars. But even if I found one it would not exactly be welcomed back into our house, so this favorite will have to live on only in my memory. But it was a great advertising piece. The few I’ve seen in circulation still look great, sitting on the bar back in a few old bars. It almost makes me want to drink a Schlitz.

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures, The Session Tagged With: Breweriana, Schlitz

Session #51.5: The Great Online Beer & Cheese-Off, Part 2

May 20, 2011 By Jay Brooks

session-the
I’ll be very much surprised if there’s a great turnout for Session #51.5. It is after all, asking a lot — and for a second time in two weeks — gather together a selection of beers and cheese. For this extra Session, the instructions were in the round-up for Session #51. The idea was to use the list of beers chosen by everybody for each of the three cheeses that were listed in the round-up to try a few more beers with the same cheese. Simply pick up some of the other beers that were suggested, and try them with the same three cheeses and do a follow up blog post on or around Friday, May 20 to explore more fully pairing cheese and beer.

You can write about how your choices compared, or what you learned from the other suggestions, or which out of all the ones you tried worked best. What recommended pairing most surprised you? Which didn’t seem to work at all, for you? It’s my way of taking the Session concept and making it more interactive and collaborative, essentially an “online cheese-off.” First, we made our best recommendations for pairing a beer with these three cheeses, and now we have an opportunity to try as many of the suggestions as we can, and discover which worked best. I’ll then do a second round-up and report the findings of the group as a whole to the beers and the three cheeses together. If you’ve already done Part One, don’t stop now, keep going. Read what your fellow bloggers liked, and pick a few to try yourself. To participate, just post a comment here or at the round-up with a link to your blog post for Session #51.5.

A final note. Since it’s not really an “official” Session, don’t worry too much about sticking to today’s date. Have another cheese tasting whenever you like, whenever it’s convenient or you feel like it. To be honest, after being in South America for the last eleven days, I’m too tired to do it today myself, and will most likely do it next week. Feel free to do likewise. I’ll keep adding posts as they come in. Also, don’t forget about Session #52, coming up Friday, June 3.

beer-and-cheese

Filed Under: Beers, Food & Beer, Just For Fun, The Session Tagged With: Cheese

Next Session Collects Your Breweriana

May 10, 2011 By Jay Brooks

session-the
Our 52nd Session takes thing down a notch, and it is a bit easier than last month’s. At least you don’t have to go out and buy anything, although you may want to after reading about everybody else’s collections of breweriana. Our host, Brian Stechschulte, of All Over Beer , has chosen the topic Beer Collectibles & Breweriana, which he explains as:

As host of Session #52, I’ve decided not to focus on the substance of beer, but the material that plays a supporting role. Bottles, coasters, cans, labels, ads, tap handles, church keys, hats, t-shirts, tip trays, glassware and signs have been collected by fanatics ever since beer has been sold. These objects constitute the world of breweriana, a term that surfaced in 1972 to define any item displaying a brewery or brand name. The majority of highly prized objects are from the pre-prohibition era, but ephemera from every period in brewing history, including craft beer, finds a home with each beer drinking generation.

So what old or new beer related items do you collect and why? It’s that simple. This is your opportunity to share the treasured objects your wife or husband won’t let you display on the fireplace mantle. You don’t need to be a major collector like this guy to participate. In my mind, just a few items constitute a collection. Maybe you have mementos from a beer epiphany or road trips? You can focus on a whole collection or tell the story behind a single item.

So open your closets, your cabinets and cupboards; wherever you keep the tchotchkes, logowear and beer “collectibles” that have piled up in your home since falling in love with beer. You know you have them. Don’t pretend otherwise. It will be good therapy to get your obsessions out in the open, and Brian has offered us the perfect opportunity to lie on his virtual couch and unload your breweriana for the next Session on Friday, June 3.

P.S.: Don’t forget about Session #51.5, part two of the Great Online Beer & Cheese-Off, taking place on May 20.

Filed Under: Breweries, Just For Fun, The Session Tagged With: Announcements, Breweriana

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Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5148: Ach Himmel Mr. Goat March 6, 2026
  • Historic Beer Birthday: Conrad Windisch March 6, 2026
  • Historic Beer Birthday: Samuel Wainwright March 6, 2026
  • Beer In Ads #5147: Frankenmuth Is Michigan’s Largest Selling Bock March 6, 2026
  • Historic Beer Birthday: John Bird Fuller March 6, 2026

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