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Historic Beer Birthday: Hans Steyrer

June 24, 2025 By Jay Brooks

Today is the birthday of Hans Steyrer (June 24, 1849-August 26, 1906). Born in the Allach district of Munich, by profession he was a butcher and an innkeeper. He became known as a “man of strength,” and was also known as “The Bavarian Hercules.” In addition, he also sported one impressive mustache, and became popular at many Oktoberfests in the late nineteenth century.

This is a short biography of him from his German Wikipedia page, translated by Google:

The son of a master butcher and innkeeper learned the butcher’s trade from his father. Even as an apprentice, he was able to lift every calf and every quarter of oxen on the hook and place a hectolitre on the ganter without help.

In 1879 the Herzog circus was looking for the strongest Bavarian and poster this campaign across Bavaria. Hans Steyrer won all competitions and finally went one better: With the strength of his right middle finger, he was the only one able to lift a 508 pound stone for a few seconds. Since then he has been called “the Bavarian Hercules.”

As a publicity stunt, Steyrer first wanted to pull festively decorated cars from his inn on Tegernseer Landstrasse through the whole of Munich to Theresienwiese in 1879. He himself drove on a four-in-hand truck loaded with beer barrels, followed by seven couples who carried the staff and the musicians. However, he did not arrive at the Oktoberfest at the time – in the city center he was stopped by the police and forced to turn back. The subsequent court proceedings ended with the innkeeper being sentenced to a fine, which, however, could not prevent him from repeating the move in the following years.

For years, Hans from Steyr was the tenant of the forester’s lodge at the Englischer Garten (Steinfeldstrasse 15, demolished), which had been converted into the “Wilhelm Tell” tavern, and ran a beer tent at the Oktoberfest as an Oktoberfest host.

And this account is from Munichkindl:

The Steyrer Hans invented the entry of the Oktoberfest hosts on the first Oktoberfest Saturday. He, who was called the ” Bavarian Hercules,” had leased a festival booth from the Pschorr brewery and drove for the first time in 1887 with brass music, his tap boys and the waitresses on seven decorated pairs and one four-in-hand towards Theresienwiese.

But the magistrate was not enthusiastic about this first small, privately organized pageant and let the Steyrer Hans stop when he stopped in the valley at the Weißbräu for a “standing measure.” He was sentenced to a heavy fine for ” gross mischief “and” disturbing public order,” which, however, was rather conducive to his popularity.

Soon afterwards, the Oktoberfest innkeepers officially moved in and the Steyrer Hans was the first to use silver-clad pompous harnesses for the Haflingers of his brewery team.

From 1879 to 1903, the Steyrer Hans was the host of the Oktoberfest twenty-five times. In the 1890s he was able to secure two adjacent booths and serve “Kraftbier” from the Spaten brewery there.

He was a trained butcher and landlord of several Munich inns, including the inn “Zum bayerischen Herkules” in Lindwurmstrasse. His later parent company was the “Tegernsee Garden” in Obergiesing.

He was a real Munich unique, also because he could lift a 528 pound stone with his middle finger or heave a 40-liter beer keg on the bar with his thumb and forefinger. His body mass index was not the best because he was just 1.70 m tall and weighed almost 130 kg. He was a real Kollos and wore a huge mustache , which the people of Munich said he had just sniffed an “Oachkatzl.”

According to Oldetime Strongman, “’The Bavarian Hercules Hans Steyrer is shown here with his signature lift: a one-finger lift of a heavy stone block, usually 500 pounds or more, combined with a muscle-out of a 50-pound kettlebell. Either one of these feats would be impressive by themselves, but doing them both at the same time put Steyrer in a league by himself. It should also be noted that Steyrer was the very first strongman ever photographed using kettlebells (at least to our knowledge.) This was around 1880 or so.”

Filed Under: Birthdays, Just For Fun Tagged With: Germany, Oktoberfest

Beer In Ads #5007: Lucky Lager Bock Beer vs. Karate

June 23, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Lucky Lager Bock Beer. The ad was published on June 23, 1980. This one was for the Lucky Lager Breweries, which was located in Vancouver, Washington, among other places, and was originally launched in 1934. This ad ran in The Spokane Chronicle, of Spokane, Washington. This ad is isn’t all bock. In fact, bock seems more of an afterthought with the text “Ask for Lucky Lager Bock Beer” on the left edge of the ad. It’s really more of a “Sports Calendar” sponsored by Lucky Lager. But I do love the karate fight going on at the bottom between a bottle of Lucky Lager and a man employing “full contact karate.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Washington

Historic Beer Birthday: Joseph Seelinger

June 23, 2025 By Jay Brooks

eagle-erie
Today is the birthday of Joseph Seelinger (June 23, 1863-October 17, 1939). He was born in Erie, Pennsylvania, the son of Joseph F. Seelinger, who owned the Erie City Brewery for a time. Originally founded in 1861 by George Frey, Seelinger bought in 1870, renamed it the Joseph F. Seelinger Brewery in 1872, but closed it for good the same year, and relocated to Norfolk, Virginia and opened the Onyx Saloon.

Joseph-Seelinger

This short obit is from Find-a-Grave:

Joseph Seelinger aged 76, operator of one of Norfolk’s Bygone popular restaurants, and who entertained such prominent personages as President Grover Cleveland, when the latter came to Norfolk on duck hunting trips, died yesterday afternoon at 4:30 at his residence, 318 Mowbray Arch.

Mr. Seelinger came to Norfolk in his early life from Erie Penn. and became widely know throughout the city by the fastidious diners with whom cost was not a factor. In the gay days of Norfolk his place was the center of fashionable gatherings, especially around the holiday seasons.

Mr Seelinger was an active member of Norfolk Lodge No. 38, BPOE. He was the son of F Joseph and Elizabeth Stemmer Seelinger, he is survived by his sons Sherman E and Joseph P Seelinger and two daughters Mrs. C J Aydlette and Mrs C C Dixon.

Onyx-Saloon-Norfolk-blotter

The family never looked back and found success with the restaurant saloon in Virginia. There’s also an entertaining account of the time Saloon Owner “Joe” Went Gunning with Grover Cleveland. That may be Seelinger in the trade card below, but nobody seems to be able to confirm it.

Onyx-trade-card

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania

Beer In Ads #5006: Valley Forge Bock Beer

June 22, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Valley Forge Bock Beer. The ad was published in 1954. This one was for the Adam Scheidt Brewing Co., which was located in Norristown, Pennsylvania and was originally founded in 1866. This ad ran in The Evening Star, of Washington, D.C.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #5005: Valter & Droopy Love Old Imperial Bock

June 21, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Old Imperial Bock Beer. The ad was published in 1962. This one was for the Rahr-Green Bay Brewing Co., which was located in Green Bay, Wisconsin and was originally founded in 1853. This ad ran in The Green Bay Press Gazette, of Green Bay, Wisconsin. The text on this one is great. “Cool, Refreshing, Palatable.” Palatable? Not exactly a great descriptor. But even better are the two endorsements, first from Valter: “Ven I say ‘good,’ I mean ‘GOOD!'” followed by Droopy: “‘Ach! You know de answer.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Wisconsin

Beer In Ads #5004: Have You Tried It Yet?

June 20, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Jax Bock Beer. The ad was published in 1962. This one was for the Jackson Brewing Co., which was located in New Orleans, Louisiana and was originally founded in 1890. This ad ran in The San Angelo Standard Times, of San Angelo, Texas.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Louisiana, New Orleans, Texas

Beer In Ads #5003: Old Reading Bock Beer

June 19, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Old Reading Bock Beer. The ad was published in 1935. This one was for the Reading Brewing Co., which was located in Reading, Pennsylvania and was originally founded in 1886. This ad ran in The Reading Times, also of Reading, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #5002: Lemp’s Bock Beer

June 18, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Lemp’s Bock Beer. The ad was published on June 18, 1914. This one was for the Lemp Brewing Co., which was located in St. Louis, Missouri and was originally founded in 1840. This ad ran in The Post Intelligencer, of Seattle, Washington, I think, Illinois.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Missouri, St. Louis

Beer In Ads #5001: Decatur Bock Beer

June 17, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Decatur Bock Beer. The ad was published in 1912. This one was for the Decatur Brewing Co., which was located in Decatur, Illinois and was originally founded in 1855. And it made sense to share today because it was run for a time by Frank Shlaudeman, who was born today in 1862. This ad ran in The Daily Review, also of Decatur, Illinois.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Illinois

Beer In Ads #5000: Bock Beer Always In The Lead

June 16, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Cumberland Bock Beer. The ad was published on June 16, 1894. This one was for the Cumberland Brewing Co., which was located in Cumberland, Maryland and was originally founded in 1890. This ad ran in The Frostburg Mining Journal, also of Frostburg, Maryland.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Maryland

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