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Jay R. Brooks on Beer

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Beer In Ads #3325: Heineken, World’s Finest Lager Beer

April 19, 2020 By Jay Brooks

Sunday’s ad is for Heineken Beer, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3324: Proost! Heineken’s

April 18, 2020 By Jay Brooks

Saturday’s ad is for Heineken Beer, from 1950. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3323: Amstel Sophisticate

April 17, 2020 By Jay Brooks

Friday’s ad is for Amstel Beer, from perhaps the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Amstel Brewery, which was founded in 1870 in Amsterdam, in The Netherlands. The Heineken family bought the brewery in 1968. The poster was created by Dutch artist Frans Mettes.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3322: Amstel Be A Man!

April 16, 2020 By Jay Brooks

Thursday’s ad is for Amstel Beer, from perhaps the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Amstel Brewery, which was founded in 1870 in Amsterdam, in The Netherlands. The Heineken family bought the brewery in 1968. The text at the bottom:

Wees ‘n Man!
drink ‘n pittig glas
Amstel Bier

translates as “Be a Man! Drink a spicy glass [of] Amstel Bier.” I’m not sure who created this poster, although the model used looks an awful lot like the same one as yesterday’s Amstel poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3321: Amstel Beer Smile

April 15, 2020 By Jay Brooks

Wednesday’s ad is for Amstel Beer, from perhaps the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Amstel Brewery, which was founded in 1870 in Amsterdam, in The Netherlands. The Heineken family bought the brewery in 1968. I’m not sure who created this poster and I’m not even sure if it’s an illustration or a hand-colored photograph.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3320: Heineken’s Stout

April 14, 2020 By Jay Brooks

Tuesday’s ad is for Heineken’s Stout, from around 1960. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster was created by Dutch illustrator Frans Mettes.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3319: Grolsch Special

April 13, 2020 By Jay Brooks

Monday’s ad is for Grolsch Special, from maybe the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for the Grolsch Brewery (Koninklijke Grolsch N.V. ), which was founded in the Netherlands in 1615. Today it is owned by SABMiller. I’m not sure who the artist was who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3318: Falstaff Easter

April 12, 2020 By Jay Brooks

Easter Sunday’s ad is for Falstaff, from around the turn of the 19th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one, however, is from the William Lemp Brewery of St. Louis, Missouri, which was founded in 1840. It was renamed the Falstaff Brewery in 1903, after their best-selling beer. I’m not sure who the artist was who created this Easter greeting from the brewery.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Missouri, St. Louis, United States

Beer In Ads #3317: Löwenbräu Maibock

April 11, 2020 By Jay Brooks

Saturday’s ad is for Löwenbräu Maibock, from the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Löwenbräu Brewery, which was located in Munich, Germany. The brewery was founded as early as 1383, although today is owned by ABInBev. The artist who created this poster was German artist Julius Diez.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #3316: Spéciale Palm

April 10, 2020 By Jay Brooks

Friday’s ad is for Spéciale Palm, from the 1940s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Palm Breweries, which is located in Steenhuffel, a town in the Londerzeel area of the Flemish Brabant in central Belgium. The brewery was founded as early as 1597, though by 1797 there are written records of brewing there. In 2016, Palm was bought by the Dutch Bavaria Brewery and is in the process of changing its name to the Swinkel Family Breweries. I don’t know who the artist is that created this poster.

Palm has continued to use the imagery, now with a green background to match their modern logo.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

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