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Beer In Ads #3232: Tuborg Beer’s Progress Over 25 Years

January 8, 2020 By Jay Brooks

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Wednesday’s ad is for Tuborg, from 1913. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” I wasn’t able to figure out who created this poster. The text, which reads: “Tuborg øllets fremgang gennem 25 aar” followed by “Fremgangen Skyldes
Den Ypperlige Kvalitet” translates as “Tuborg beer’s progress over 25 years” and at the bottom, “The progress, due, The Excellent Quality.” The brewery itself was founded in 1873, but this 25th anniversary in 1913 is based on something starting in 1888, possibly this specific beer?

Tuborg-1913-Fremagangen

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3231: Tuborg Pilsner

January 7, 2020 By Jay Brooks

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Tuesday’s ad is for Tuborg, from 1909. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This poster was created by Danish artist Rasmus Christiansen for the Danish pavilion at a European Exhibition in 1909.

Tuborg-1909-Rasmus-Christensen

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3230: Tuborg’s Thirsty Man

January 6, 2020 By Jay Brooks

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Monday’s ad is for Tuborg, from 1900. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This poster was created by Danish artist Erik Henningsen, who was “best known for his Social Realist paintings of poor and exposed groups in the 1880s and 1890s.” This image became one of the most recognizable images for Danish beer. Here’s the story, from Henningsen’s Wikipedia page:

In 1900, the Tuborg Breweries announced a competition for a “decorative advertisement poster” to mark its 25 years jubilee. The first prize, which was rewarded with a sum of DKK 10,000, was taken by Jens Ferdinand Willumsen, but it was ultimately Henningsen’s entry, known as The Thirsty Man, which was put into production by the brewery. It has since obtained iconic status and become one of the most immediately recognizable posters in Denmark.

Tuborg-1900-thirsty-man

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3229: Tuborg Wagon

January 5, 2020 By Jay Brooks

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Sunday’s ad is for Tuborg, from 1915. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” I’m not sure who created this poster, but one commenter claimed “umbrellas with logos began to be used from the 1880s to protect beer carts from the sun and rain,” which is the reason for the umbrella on this wagon.

Tuborg-lager-wagon

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3228: Tuborg Boy Beer

January 4, 2020 By Jay Brooks

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Saturday’s ad is for Tuborg, from 1932. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This poster is by German artist Hans Heinrich Koch. I have to confess, I’m not sure what constitutes a “Boy Beer,” but I can’t think of any positive explanations.

Tuborg-1932-boy-beer

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3227: Tuborg Sailor

January 3, 2020 By Jay Brooks

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Friday’s ad is for Tuborg, from 1948. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This poster is by Danish painter, scenographer and illustrator Svend Johansen.

Svend-Johansen-1948-tuborg

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3226: When Does a Tuborg Taste Best?

January 2, 2020 By Jay Brooks

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Thursday’s ad is for Tuborg, from the 1950s or 1970s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This poster is by Danish cartoonist, writer, animator, illustrator, painter, and humorist Robert Storm Petersen, who signed his work “Storm P.” The ad used an earlier cartoon by Storm P. since he died in 1949. The text reads. “Du Perikles — Ka’ Du Sige mig — hvornaar smager en Tuborg bedst?” and the reply is “Hvergang!” That translates as “You Pericles — Can You Tell Me — When Does a Tuborg Taste Best?” And his answer? “Everytime!”

Storm-P-Tuborg

Below is a version of the original illustration without the Tuborg logo added. I don’t know if the text was added to suit the ad or if it was part of the original, too.

Storm-P-Tuborg-ad

Filed Under: Art & Beer, Beers Tagged With: Advertising, Cartoons, Denmark, History

Beer In Ads #3225: The Land Of Tuborg

January 1, 2020 By Jay Brooks

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Wednesday’s ad is for Tuborg, from the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. “Tuborg is a Danish brewing company founded in 1873 on a harbour in Hellerup, an area North of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group.” This poster, an illustrated map, was designed by Hakon Mielche.

Tuborg-1950s-map

Filed Under: Art & Beer, Beers Tagged With: Advertising, Denmark, History

Beer In Ads #3224: Bière du Cardinal Decembre 31

December 31, 2019 By Jay Brooks

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Tuesday’s ad is for “Brasserie du Cardinal,” from 1904. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. This is from a calendar for 1904 and, presumably, all the pages from the year were town out, leaving only the last day of the year, December 31. Happy New Year’s Eve.

Cardinal-1904-calendar-31-dec

Filed Under: Art & Beer, Just For Fun Tagged With: Advertising, History, Switzerland

Beer In Ads #3223: Four More Beers?

December 30, 2019 By Jay Brooks

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Monday’s Christmastime ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2012, and in this case the truck is being driven by Barack Obama. From what I read, beginning around 2010, they started “incorporating a current greeting in the Christmas poster.” In an interview, the decision was explained, translated by Google.

[W]hat happened back then was that Obama, in his accession speech, said that if he were not president he would have liked a small brewery. 
It was featured in media outlets around the world, and in our Christmas poster it became Obama as the driver of a Tuborg car inside the American flag and the tag line “Four More Beers”.

Tuborg-obama-4-more

Filed Under: Beers

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