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Jay R. Brooks on Beer

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Beer In Ads #2083: It’s Pick-A-Pair Time!

November 3, 2016 By Jay Brooks


Thursday’s ad is for Budweiser, from 1964. In this ad, it’s election time once again and time to Pick-A-Pair, whether it be six-packs or a new leader. The ad even suggests we should “be sure to vote twice.” Which pair will you pick? With only five days to go until “E-Day,” and one of the most important ones in my lifetime, please make sure you to do exercise your right and make your vote count. But only once.

1964-Its-Pick-A-Pair-Time-Budweiser

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Politics

Beer In Ads #2082: Budweiser Salutes The Chicago Cubs

November 2, 2016 By Jay Brooks


Wednesday’s ad is for Budweiser, from 1984. In this ad, a poster really, it shows Wrigley Field and congratulates the Chicago Cubs for being the National League Eastern Division Champs. Tonight the Cubs won their first World Series in a very long time. When I couldn’t keep my eyes open any longer, they were up 4-1, and when I work up this morning in Belgium, it looks like I missed a barnburner of a finish.

1984-Budweiser-cubs

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, Budweiser, History, Sports

Beer In Ads #2081: No Room For Compromise

November 1, 2016 By Jay Brooks


Tuesday’s ad is for Budweiser, from 1984. In this ad, a baseball player is arguing with the umpire, usually a foolish exercise in futility. With the Cubs big win tonight, perhaps the next game will be full of such arguments. Certainly it should be a very exciting game.

bud-lt-1984-baseball

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Patent No. 773573A: Automatic Filling Machine

November 1, 2016 By Jay Brooks

patent-logo
Today in 1904, US Patent 773573 A was issued, an invention of William Koedding, assigned to the William J. Lemp Brewing Company, for his “Automatic Filling Machine.” There’s no Abstract, although in the description it includes these claims:

My invention relates to machines for filling bottles and other receptacles with liquid, and has for its principal objects to fill bottles from a tank containing liquid undergaseous pressure, to open communication between the bottle and the gas-filled portion of the tank before the liquid is admitted and to continue it after the liquid is cut ofi’, to regulate the admission of gas under pressure to the tank, to fill bottles automatically, and other objects hereinafter appearing.

US773573-0
US773573-1
US773573-2

Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Bottles, Brewing Equipment, History, Law, Patent, Science of Brewing

Beer In Ads #2080: Scarecrow Beer Drinker

October 31, 2016 By Jay Brooks


Monday’s ad is for Schlitz, from the 1950s. In this ad, a man dressed as the Scarecrow for Halloween appears to be ignoring all of the other guests at the party in favor of concentrating on the beer. I think he’s trying to go home with the beer tonight.

vintage-halloween-ad-schlitz

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Schlitz

Patent No. 635925A: Machine For Preparing Finings

October 31, 2016 By Jay Brooks

patent-logo
Today in 1899, US Patent 635925 A was issued, an invention of William J Gindele, for his “Machine For Preparing Finings.” There’s no Abstract, although in the description it includes these claims:

My invention relates to a machine for preparing that form of gelatin which is known as finings and which is extensively employed for clarifying beer and other beverages; and the object of my invention is to provide a simple, efficient, and inexpensive machine by means of which finings may be prepared by a simple and direct process and without the employment of the heavy manual labor now ordinarily required.

US635925-0

Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Brewing Equipment, History, Law, Patent, Science of Brewing

Beer In Ads #2079: This Is My Favorite Haunt!

October 30, 2016 By Jay Brooks


Sunday’s ad is for Schlitz, from 1952. In this ad, two ghosts are checking out their favorite haunts. Which, of course, is a bar. How could anyone’s favorite haunt not be a bar? Happy almost Halloween.

Schlitz-1952-ghosts

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Schlitz

Patent No. 6308869B1: Keg And Keg Fitting For Dispensing Liquids Under Pressure

October 30, 2016 By Jay Brooks

patent-logo
Today in 2010, US Patent 6308869 B1 was issued, an invention of Kenneth Leonard Simpson, for his “Keg and Keg Fitting For Dispensing Liquids Under Pressure.” Here’s the Abstract:

A keg for dispensing beer or other liquids under pressure is provided with a neckless spear arrangement. The spear comprises a body intended to be welded permanently to the keg with all parts of the spear assembled through that body. When so assembled escape is prevented so that in the event of interference by any unqualified person there is no risk of the spear being ejected as a missile.

US06308869-20011030-D00001
US06308869-20011030-D00011

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Beer In Ads #2078: The Pumpkin Centerpiece

October 29, 2016 By Jay Brooks


Saturday’s ad is for Schlitz, from 1953. In this ad, dinner is being served, and it’s obvious what time of the year it is given the harvest centerpiece on the table that includes a jack-o-lantern pumpkin. But what I love is that somewhat scary expression on the woman’s face delivering a tray of beer bottles to the table. Maybe I”m reading too much into it, but her face seems to be saying “look, I’ve been cooking all day long, maybe you could at least get off your ass and serve the beer, dear.”

Schlitz-1953-pumpkin

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Schlitz

Patent No. 240778A: Refrigerator Building For Fermenting And Storing Beer

October 29, 2016 By Jay Brooks

patent-logo
Today in 1881, US Patent 240778 A was issued, an invention of Henry Shlaudeman, for his “Refrigerator Building For Fermenting and Storing Beer.” There’s no Abstract, although in the description it includes these claims:

My invention relates to the construction of a refrigerator building for fermenting and storing beer and other liquids, having its fermenting-tubs above the ice, and provided with windows for the admission of fresh air, and of an intermediate room which contains the body of ice between the fermenting-room and storeroom, said ice body being facilitated for both purposes.

US240778-0

Filed Under: Beers Tagged With: Brewing Equipment, History, Law, Patent, Science of Brewing

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