Tuesday’s ad is for Carlsberg, from the 1920s or 30s, I think. It was done by Alfred Schmidt, a well-know Danish illustrator, caricaturist and painter. He did four paneled ads, each one with the tagline “Min Deglige Drik,” which means “My Daily Drink.” In this ad, number three of four, after having poured his bottle of Carlsberg Pilsner into a glass and holding it up to the sunlight, our intrepid man says “Sikken en Farve Saa Sumk,” or essentially “what a beautiful color.”
Today in 1898, US Patent 609970 A was issued, an invention of Paul Lochmann, for his “Apparatus for Keeping and Sending Liquid Materials.” There’s no Abstract, although in the description it includes these claims:
This invention relates to an apparatus in which liquids of all sorts, particularly carbonated liquids, such as beer, can be kept and preserved for a greater period of time than heretofore. A cooling device is embodied in the apparatus for the purpose of cooling off and keeping the liquid at a constant cooling temperature.
My invention consists of an apparatus for preserving liquids, comprising a vessel containing the carbonated liquid, an elastic receiver for the carbonic-acid or other gas, which has communication with the interior of the vessel, said receiver being confined within limiting-walls, against which the elastic walls of the receiver are pressed, there being combined with the receiver a spring, weight, or the equivalent for the purpose of producing extra pressure on the receiver when the elasticity of its walls is insufficient for driving out at proper pressure the gas within the same; and the invention consists, further, in combination, with said parts, of a cooling vessel which is inserted into the liquid-containing vessel, whereby the liquid is kept cool, and the invention consists, finally, of features of construction and details to be described hereinafter and then particularly claimed.
Monday’s ad is for Carlsberg, from the 1920s or 30s, I think. It was done by Alfred Schmidt, a well-know Danish illustrator, caricaturist and painter. He did four paneled ads, each one with the tagline “Min Deglige Drik,” which means “My Daily Drink.” In this ad, number two of four, our intrepid man is pouring his Carlsberg Pilsner into a glass, and exclaims. “What a scent!” I do love his pouring method, holding the bottle upside down.
Today in 1905, US Patent 798112 A was issued, an invention of Anthony Pelstring, for his “Beer Cooling Apparatus.” There’s no Abstract, although in the description it includes these claims:
This invention relates generally to the dispensing and cooling of beer, the object being a simple and efficient apparatus whereby the beer is passed from the keg through a more or less tortuous passage and cooled during its passage therethrough, means being provided whereby the beer is made to pass through more or less of said passage-way as may be desired.
Another object of the invention is to provide a peculiar construction of cooling apparatus having a plurality of discharge-pipes connected therewith so that beer of different degrees of temperature can be drawn from one and the same cooling apparatus.
Sunday’s ad is for Carlsberg, from the 1920s or 30s, I think. It was done by Alfred Schmidt, a well-know Danish illustrator, caricaturist and painter. He did four paneled ads, each one with the tagline “Min Deglige Drik,” which means “My Daily Drink.” In this ad, number one of four, a man is ordering a Carlsberg Pilsner, or HOF.
Today in 2008, US Patent WO 2008101298 A1 was issued, an invention of Allan K. Wallace, assigned to Coopers Brewery Limited, for his “Brewing Apparatus and Method.” Here’s the Abstract:
The specification discloses brewing apparatus and a method for testing for end of fermentation of a fermenting brew. It has been determined that, once fermentation is complete, the temperature of a brew (such as beer) shows a tendency to stratify in horizontal layers. However, the activity of fermentation disrupts the tendency of the brew to stratify. Accordingly, the brewing apparatus comprises at least two temperature sensors positioned to measure a temperature difference between the temperature at a first height of the brew and the temperature at a second height of the brew. End of fermentation is identified if the temperature difference is greater than a threshold difference.
Saturday’s ad is for Carlsberg, from the 1910. In this ad, a couple appears to be in their train compartment on their honeymoon. The man’s bag is open on the bed, revealing bottles of Carlsberg Pilsner. They stare lovingly into each other’s eyes, though their minds are most likely on the full glasses of beer they’re clinking together. Now that’s the way to begin a successful marriage.
Between 1951 and 1953, P. Ballantine and Sons Brewing Company, or simply Ballentine Beer, created a series of ads with at least thirteen different writers. They asked each one “How would you put a glass of Ballantine Ale into words?” Each author wrote a page that included reference to their beer, and in most cases not subtly. One of them was C. S. Forester, who’s best known for his Horatio Hornblower novels.
Today is the birthday of Cecil Louis Troughton Smith (August 27, 1899–April 2, 1966), who wrote under the nom de plume Cecil Scott or “C. S.” Forester. He “was an English novelist known for writing tales of naval warfare such as the 12-book Horatio Hornblower series, depicting a Royal Navy officer during the Napoleonic wars. Two of the Hornblower books, A Ship of the Line and Flying Colours, were jointly awarded the James Tait Black Memorial Prize for fiction in 1938. His other works include The African Queen (1935) and The General (1936).” His Ballantine ad ran in 1952.
His piece for Ballantine was done in the form of a letter reminiscing about first beers he’d tried doing his travels, including Ballantine the first time he came to New York City:
There’s always a first time for everything, and I still remember my first Ballantine Ale.
I had ordered my first “kleines hells” in Munich, my first Bock in Paris. As a rather bewildered young man in New York, I did a two-hour sight-seeing tour before being shipped to Hollywood, and in the half-hour before my train was to go, I had my first Ballantine Ale.
So my first recollection of Ballantine is linked with the Port of New York, the Empire State Building, and Grand Central Station. All of them were different from anything that had ever come into my experience — and all of them great.
Even then, I realized that the flavor of Ballantine Ale was unique. I thought it better than any brew I had met in Europe’s most famous beer gardens. I still do.
Today in 1907, US Patent 864560 A was issued, an invention of Otto L. R. Ritter, for his “Keg Sprinkling Machine.” There’s no Abstract, although in the description it includes these claims:
This invention relates to sprinkling machines for sprinkling kegs, barrels, bottles, jars and analogous articles.
The invention primarily contemplates a machine provided with a rotatable and disappearing nozzle for applying the cleansing medium, the latter actuating the nozzle when supplied to wash or rinse an article gravity when the cleansing medium supply is cut off, thereby permitting the article to be readily removed after it has been washed or rinsed without in the least damaging the nozzle.
The invention further contemplates a machine provided with a support for the article to be washed or rinsed, said support being capable of rotation upon a vertical axis, and provided-with means for opening a hot or cold cleansing medium supply. The nozzle by its rotation projects the cleansing medium outwardly in all directions, and it is thus rendered more effective in treating a greater surface area of the article cleansed. The movement of the nozzle is rendered easy and Without obstruction when rotated by providing a ball bearing therefor, all of which will be more fully hereinafter set forth.
Friday’s ad is for Carlsberg, from the 1980s. In this ad, a pair of blokes are playing snooker, or billiards, although the six bottles of Carlsberg HOF on the table may make the game a little difficult. The sign in the wall reads “A Good Bulletin,” though I’m pretty sure they’re not talking about me. The text at the bottom says “HOF has the clean fresh pilsner taste.”
