Friday’s ad is for Carlsberg, from around 1868. This cool advertising poster of the Carlsberg brewery, or Carlsberg Bryggerier, was created by J.L. Sivertseri (at least that what the name appears to be). I love these idealized portraits of breweries that were so common in the late 19th century.
Thursday’s ad is for Carlsberg, from 1961. One of a series of “Quaffmanship” ads, this one features the Traveling Quaffer, a man riding the back of an airplane and a long story about what that means. But I like the simple, minimalist line drawing, a common style of cartoons during that time period.
Today in 1942, US Patent 230815 A was issued, an invention of James C. Mullen, assigned to the Verdi Bros Cooperage Company, for his “Beer Barrel.” There’s no Abstract, although in the description it includes these claims:
This invention relates to barrels, vats and the like and more particularly to the type of barrels employed in the shipment and dispensation of malt-liquors and similar products.
This invention specifically relates to barrels made up of ply Wood laminations.
It is a common practice that barrels, used for the purposes referred to, are preferably built up of barrel staves of which their end portions are made much heavier than their middle portions, whereby to resist the severe handling in shipment.
When employing ply wood laminations in the manufacture of barrel staves, a thickening and thereby strengthening of their end portions introduces however certain mechanical difficulties.
One of the objects of this invention is to provide a practical barrel stave comprising wood ply laminations and of which the physical contour of said stave, approximates or duplicates those of the conventional one-piece, oaken staves.
A further object is to provide a stave adapted for the manufacture of barrels, and of which the wood ply lamination utilized therein are formed and arranged in a manner to give to the barrel all of the desirable characteristics of the conventional oaken barrel, while being cheaper to manufacture, stronger in construction and therefore more enduring.
Today in 1891, US Patent 457243 A was issued, an invention of Charles A. Bartliff, for his “Beer Pump.” There’s no Abstract, although in the description it includes these claims:
My invention relates to an improvement in air-pumps for forcing and compressing air in a cask; and it consists in the peculiar construction and novel combination of parts, that will be more fully set forth hereinafter, and particularly pointed out in the claim.
The object of my invention is to provide an air-pump which is adapted to force beer or other liquid from the cask by atmospheric pressure; and a further object of my invention is to provide a simple, effective, and inexpensive pump which may be operated either by foot or by hand power.
Wednesday’s ad is for Carlsberg, from 1926. IN this old advertising painting, a worker holding a mug of beer looks at the audience while directing our attention behind him at the Carlsberg brewery complex in Copenhagen. Above him, the text reads “Gamle den er god giver Kraft og Mod,” which Google clumsily translates to “Old is good gives strength and courage.”
Today in 1880, US Patent 230815 A was issued, an invention of Alvin D. Puffer, for his “Beer Cooler.” There’s no Abstract, although in the description it includes these claims:
This invention relates to improvements in a class of apparatus for reducing the temperature of soda-water or other liquids manufactured by myself, and shown and described in Letters Patent of the United States issued to me on the 6th day of December, 1870, and the 3d day of April, 1877, respectively, the purpose of the invention shown in the first-named patent being to economize the waste of ice used in cooling liquids; and it consists, primarily, in conducting the liquid to be refrigerated through a preliminary or auxiliary series or coil of pipes or cylinders situated within the ice-water which accumulates from the melting of the ice with which the primary cylinders or coolers are packed, or otherwise taking advantage of the low degree of temperature of such ice water to reduce the temperature of the soda water or other liquid previous to its entering the primary coolers, which receive cold directly from the ice, while the invention embraced in the second-named patent consists in a new or peculiar manner of conducting ,soda water through a cooler or refrigerating apparatus, the purpose of the invention being to thoroughly and effectually carry or force the water, in its passage through a series of cooling-cylinders, against the refrigerated sides or inner surfaces of such cylinders, or to prevent the formation of a central or inner current through the body of water in such cylinders.
Today in 2004, US Patent 6769981 B1 was issued, an invention of Kenneth J. Perrault and Charles J. Perrault, for their “Hop Vine Processor.” Here’s the Abstract:
A method and apparatus for the processing of hop vines. An automated hop processor cuts bulk-harvested hop vines into manageable segments with a minimum of handling operations. The bulk of hop vines are off-loaded onto an in-feed conveyor by positioning a transport on the in-feed conveyor. After verifying proper position of the transport a fork can be inserted into the transport. The transport is moved off of the in-feed conveyor and the fork removed from the bulk of hop vines. The Hop vines are then moved on the in-feed conveyor to a cutter, after verifying the transport is clear of the in-feed conveyor. The in-feed conveyor is stopped when the hop vines are in position for cutting and the hops are cut with a cutting mechanism. The cut hop vines are then conveyed to a shredder for shredding and further processing into component hop cones and hop vine silage.
Tuesday’s ad is for Carlsberg, from 1961. One of a series of “Quaffmanship” ads, this one features the Sportsman Quaffer, and a long story about what that means. But I like the simple, minimalist line drawing, a common style of cartoons during that time period.
Monday’s ad is for Carlsberg, and is done by famed fantasy and science fiction artist Frank Frazetta in 1985. Using the tagline “I Told You Not To Touch My Carlsberg,” the painting suggests the carnage that might ensue should someone decide to “touch” his beer. There’s another slogan at the bottom of the ad, “Denmark’s Greatest Export Since the Vikings,” which may explain why they chose this work by Frazetta.
Sunday’s ad is for Carlsberg, advertising for the James Bond movie, the Living Daylights, which premiered July 31, 1987. In the ad, a torso in a tuxedo is pouring a glass of Carlsberg for himself, while a pair of female hands caress the man. He’s obviously meant to be James Bond, and the ad carries the tagline “He’s dangerous and he takes chances. Except when it comes to his beer.”
