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Beer In Ads #1943: Looking Over The Vacation Trophies

June 15, 2016 By Jay Brooks


Wednesday’s ad is entitled Looking Over the Vacation Trophies, and the illustration was done in 1952 by Douglass Crockwell. It’s #74 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, one couple invited another over to their home only to bore them with snapshots and souvenirs from a vacation they recently took. It’s a good thing they’re also serving beer. Their guests are going to need beer to get through the evening.

074. Looking Over the Vacation Trophies by Douglass Crockwell, 1952

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History

Patent No. 2443550A: Beer Control And Pipe-Cleaning Apparatus

June 15, 2016 By Jay Brooks

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Today in 1948, US Patent 2443550 A was issued, an invention of Michael J. Zwosta, for his “Beer Control and Pipe-Cleaning Apparatus.” There’s no Abstract, though it’s described this way in the application:

This invention relates to beverage dispensing apparatus in which pipe connections extend from the beverage containers to the dispensing faucets and :air or carbonic gas pipes extend from a pump or tank to the beverage containers for supplying the pressure needed to raise the beverage from the containers to the dispensing faucets. More especially, this invention relates to arrangements for cleaning the beverage piping.

The pipe cleaning operation in such dispensing apparatus in general use today, is performed with special portable apparatus which necessitates disconnecting the pipe system from the beverage containers for cleaning and flushing. The operation is usually performed when the beverage dispensing apparatus is not in use and when it is performed during service hours service is necessarily discontinued during the pendency of the operation. This method is poor at best; it does not encourage or permit of sufficiently frequent and sufficiently thorough cleaning operations to insure at all times the best sanitary and palatable conditions. It also causes a serious loss of beverage contained in the pipe lines extending from the containers to the dispensing faucets. In addition to these serious shortcomings, this method is inconvenient and costly.

To overcome these objections, methods and apparatus have been invented for cleaning the pipe lines without causing loss of beverage and without disconnecting the pipe lines from the beverage containers. Invariably, however, these new methods and apparatus are complicated and impractical. In most cases the beverage in the pipe lines is saved by driving it back into the containers before the cleaning operation is started. This is an undesirable practice for the reason, among others, that the beverage from the unclean pipes would have a deleterious effect upon the beverage in the containers. Thus, despite the great shortcomings of the first mentioned method, the last mentioned methods and apparatus have not been generally accepted.

The principal object of the present invention is to provide a practical method and means for encouraging and permitting the frequent cleaning of the pipe system at any time during as well as outside of service hours, without loss of beverage, without the necessity for returning the containers, without the necessity for disconnecting the pipe lines from the beverage containers and without the employment of special portable apparatus.

Another object is to provide apparatus of the character described, having easily accessible controls located in the immediate vicinity of the dispensing faucets.

A further object is the provision of safety control means which function automatically to prevent accidental fouling of the cleaning and flushing system, as for example, the passage of cleaning fluid into the beverage containers.

US2443550-0
US2443550-1

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Patent No. 2321631A: Fluid Pressure Controlling Apparatus

June 15, 2016 By Jay Brooks

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Today in 1943, US Patent 2321631 A was issued, an invention of Ludvik Sibal, for his “Fluid Pressure Controlling Apparatus.” There’s no Abstract, though it’s described this way in the application:

This invention relates to improvements of fluid pressure controlling apparatuses (gases, liquids,
etc.) and it is the principal object of the invention to provide means for adding gas or liquid pressure to containers from which their contents are being discharged at such a rate that the total pressure head at the point where the fluid flows out of said containers remains practically constant even during the discharge period.

This apparatus is constructed with the special object in view of making it applicable to the so called government tanks in the breweries, from which beer is being drawn to the bottle or can filling machines. In these tanks the beer stands under a gaseous pressure (air or otherwise) the level of which is so chosen as to insure a smooth filling process by the filling machine to which the beer is discharged from the government; tanks. The pressure at the filling machine must be kept constant during the filling process and therefore it is necessary and important that the pressure at the point of flow out of the government tanks likewise be kept constant. The total pressure at the point of discharge from the government tanks is composed of two components: (1) the weight of the beer and (2) the gas pressure within said tanks. As the beer is being drawn from the tanks, the total pressure head causing flow at the point of discharge from the tanks is being decreased due to the decreasing weight of the beer. To make up for this loss in pressure head, gas pressure must be supplied to the tanks until the original desired total pressure head is again reached at the point of discharge. This is usually accomplished by a control man whose duty it is to sight the pressure gauge reading or beer level and to adjust the gas valve accordingly.

The main purpose of this apparatus is to eliminate the human factor of such pressure regulation thus making the regulation as nearly free from all human errors and neglects as is humanly possible. Also my design is such that it is best applicable to breweries and other enterprises where apparatus of this kind must withstand severe mistreatment and where it is necessary to thoroughly wash its interior as well as exterior.

This invention provides an apparatus which, when connected by means of a conduit such as .a pipe or a hose to the point at which the discharge occurs from a tank, throws on or oil? a sensitive snap-action electric (magnetic) mercury switch whenever the pressure head changes slightly in the tank at the point of discharge. This snap action switch is connected by means of electric conduits to a solenoid valve in the gas line leading to the tank, and when contact is made, the solenoid valve is actuated by the electric current so that it opens and admits the gas to flow into the tank thus increasing the total pressure head to the original desired level. As soon as this desired total pressure head is reached, the snap action switch automatically turns off and the gas valve closes.

US2321631-0
US2321631-1

Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Brewing Equipment, History, Law, Patent

Patent No. 2084200A: Barrel Tap

June 15, 2016 By Jay Brooks

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Today in 1937, US Patent 2084200 A was issued, an invention of Albert Karlson, for his “Barrel Tap.” There’s no Abstract, though it’s described this way in the application:

This invention relates to new and useful improvements in appliances pertaining to barrels, especially beer barrels, and to the methods of opening and drawing the contents from the latv ter; andit has” for its object to provide means, whereby said latter barrels may be opened and the beer drawn from these in a manner that will eliminate the comparatively great waste and spill of the contents, which now usually occurs in the opening of such barrels, while my device at the same time incidentally secures the retention in the barrels of the gases and fumes so essential to good and palatable beer.

US2084200-0

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Barrels, History, Kegs, Law, Patent

Patent No. 7735412B2: Apparatus For Distributed Production Of Beer

June 15, 2016 By Jay Brooks

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Today in 2010, US Patent 7735412 B2 was issued, an invention of William E. Burdick, assigned to the Granite City Food and Brewery, Ltd., for his “Apparatus for Distributed Production of Beer.” Here’s the Abstract:

A commercial multiple barrel beer brewing apparatus includes a brew kettle at a first location; a hopped wort holding vessel; a chiller for chilling the hopped wort stored in the holding vessel to a temperature range of approximately 29° F. to 40° F.; a transportation vessel on a vehicle to transport chilled hopped wort to a brew pub; a first conduit between the chilled hopped wort holding vessel and the transportation vessel; a fermentation vessel located a brew pub; and a second conduit between the transportation vessel and the fermentation vessel.

US07735412-20100615-D00001
US07735412-20100615-D00002

Filed Under: Beers Tagged With: Bars, History, Law, Patent

Patent No. 1143243A: Keg Refrigerator

June 15, 2016 By Jay Brooks

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Today in 1915, US Patent 1143243 A was issued, an invention of Leopold H. Vogel and John Burrows, for their beer or keg “Refrigerator.” There’s no Abstract, though it’s described this way in the application:

This invention relates to an improved refrigerator to he used in connection with a bar for serving liquors and the like.

US1143243-0
US1143243-1

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Brewing Equipment, History, Kegs, Law, Patent

Beer In Ads #1942: Fiesta Time In The Southwest

June 14, 2016 By Jay Brooks


Tuesday’s ad is entitled Fiesta Time in the Southwest, and the illustration was done in 1952 by John Gannam. It’s #73 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a home in one of the southwestern states has been invaded by exotic cultures, as — presumably one of the three women guests at the party has donned her Mexican or South American costume to perform a dance for “fiesta time,” whatever that means. The others are standing or sitting around drinking beers and watching her, which seems a little weird to me.

073. Fiesta Time in the Southwest by John Gannam, 1952

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History

Observe & Report The Next Session

June 14, 2016 By Jay Brooks

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For our 113th Session, our host will again be Boak & Bailey. For their topic, they’re asking everyone to Observe and Report, a very specific Session mission, which they more fully explain in their announcement, Mass Observation: The Pub and The People.

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In the late 1930s a team of social researchers descended on Lancashire and spent several years observing the people of Bolton and Blackpool as they went about their daily lives. As part of that, in 1937 and 1938, they made a special study of pubs, which led to the publication of one of our favourite books of all time, The Pub and The People, in 1943.

We’re hosting the 113th edition of The Session in July and we’re asking you to go to the pub, observe, and report.

In the late 1930s a team of social researchers descended on Lancashire and spent several years observing the people of Bolton and Blackpool as they went about their daily lives. As part of that, in 1937 and 1938, they made a special study of pubs, which led to the publication of one of our favourite books of all time, The Pub and The People, in 1943.

This is an extract from a typical entry from the original observation logs, probably from 1938, describing the Vault of a pub in Bolton:

13 men standing, 8 sitting. 4 playing dominoes. 2 of the sitters are postmen.

2 men, about fifty, short, sturdy, caps and scarves, shiny worn blue shirts quarrelling about politics. One keeps saying, ‘If ee don’t like the country why don’t ee go away? No one stops me getting a living.’ Then he suddenly shouts ‘Why shouldn’t the king and queen be there. I’m for them! They should be there.’ … Barman comes round with a small canvas bag, jangling it, asks me if I want a penny draw for a pie. So I put my hand into the bag and get out a worn brass disc about size of a half penny, which says Riggs Pies and has a number in the middle. The draw takes place somewhere else. Number 9 wins… and he gets a small hot pie, the sort you can get for fourpence.

What we want people to do for The Session is to recreate this exercise in 2016: take a notebook to a pub or bar — any one you fancy — and write a note of what you observe.

  • How many people are drinking?
  • Which beers are on tap, and which are people actually drinking?
  • What are they eating?
  • How are they passing the time?
  • What are the topics of conversation?
  • How is the pub decorated?
  • How many TVs are there and what are they showing?
  • Are there pot plants, parrots, spittoons?
  • How many smokers are there? And vapers?
  • Is there a dartboard, pool table or quiz machine, and are they in use?

Over the years, people have fretted about Mass Observation’s attitudes to privacy and so, in line with original Mass Observation practice, you might want to anonymise the pub — city centre sports bar, suburban dining pub, industrial estate brewery tap, and so on. And it’s bad form to give names and details which might allow individuals to be identified from your descriptions.

And an Optional Extra

As a chaser, after your observations, write whatever you like spurred by the idea of ‘The Pub and The People’. Really, whatever you like, as vaguely related to theme as it might be. Or instead of making any observations, even. The main thing is that you feel inspired to write something.

pub-and-people-cresset
This is what my copy looks like.

If you’re curious about the book, The Pub and the People: A Worktown Study (Mass Observation Social Surveys), used copies of two versions are available on Amazon, the original and Cresset Library reprint, or you can read excerpts on Google Books.

So anytime in the next couple weeks, get yourself to a pub or bar with your checklist, and start observing and reporting. Then post the results on or around Friday, July 1. Let the hosts know about your participatory Session post by either posting a comment to the original announcement or by tweeting the link to @boakandbailey. They’re playing fast and loose with the deadline for submission, so as soon as you get around to it in early July is probably fine.

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Filed Under: Just For Fun, Related Pleasures, The Session Tagged With: Announcements, Bars, Blogging, Pubs, Statistics

Margaret Bourke-White Photographs Of The Busch Family

June 14, 2016 By Jay Brooks

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Today is the birthday of Margaret Bourke-White (June 14, 1904-August 27, 1971). She “was an American photographer and documentary photographer. She is best known as the first foreign photographer permitted to take pictures of Soviet industry, the firsthand American female war photojournalist, and the first female photographer for Henry Luce’s Life magazine, where her photograph appeared on the first cover. She died of Parkinson’s disease about eighteen years after she developed her first symptoms.”

The International Photography Hall of Fame also has a good overview of her life, and so does the Encyclopedia Britannica. She was an amazing photographer, and many of her photos are iconic views of the 20th century. She was frequently featured in Life magazine, such as a series of photographs she took for the May 1955 issue, to accompany an article on “what the magazine called “the liveliest, lustiest family dynasty” in America: the Busch clan.” Here’s a portion of the text from that article:

In 1865 [LIFE wrote] a German immigrant named Adolphus Busch took over a small, failing brewery in St. Louis. In the decades since, the brewery has become the largest in the world, last year selling over 719 million foamy quarts of beer. In that same period period the Missouri family Busch has become just about the liveliest, lustiest family dynasty in the country.

Today the chief executive of Anheuser-Busch Inc., and in consequence the head of the sprawling family, is Adolphus’ grandson, a gregarious, impulsive, hoarse-voiced, 56-year-old extrovert name August Anheuser Busch jr., who is hardly ever called anything but Gussie. Gussie and the other present members of the family have lost little of the fierce, competitive genius with which their predecessors kept he world of hops hopping. And unlike the later generations of some robust business families, they have not noticeably slid into the sedentary or intellectual pleasures of wealth. They continue to love the outdoors, fine horses, huge houses full of hunting trophies, big families, roaring parties and beery choruses of “Im Wald and auf der Heide.”

The baronial splendor amid which Gussie lives with his handsome wife and their children prompts St. Louisans to say the Busches really live like German merchant princes of an earlier age. But their way of life adds a memorably exuberant and expansive segment to the American scene.

Here are a few of the photographs that Margaret Bourke-White took of the Busch family, along with the original captions from the 1955 Life article, if there was one. Some of the photographs taken by Bourke-White were not included in the article. If you want to see the rest of her photos from that session, by all means check out House of Suds: Portrait of the Busch Beer Dynasty at Play on Time’s archives.

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Anheuser Busch heir August (Gussie) Busch Jr. and wife Trudy in the trophy-filled gun room of their mansion, Grant’s Farm, with their children Beatrice Alice and Adolphus Busch IV.

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Out for the daily ride, Trudy astride Happy Landing and Gussie on Miss Budweiser amble across the lawn of the 34-room brick mansion Gussie’s father erected in 1911.

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Singing at Schlachtfest, Gussie sits with guest, Mrs. Charles Thomas, wearing chef’s hat and apron which his male guests received.

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There’s no caption for this one, but I’d sure like to know what the hell’s going on in this one. A Schlachtfest, according to Wikipedia, “is the German term for the ritual or ceremonial slaughter of an animal, which is often followed by feast. Today, it usually refers to the practice in many parts of Germany, such as the Palatinate, for a celebration or festival involving the ceremonial slaughter of a pig reared or bought by a private household or an inn for that purpose.”

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Paul Victor von Gontard, general manager of San Fernando Valley brewery, sniffing hops.

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Toast to their master and mistress is drunk in champagne at annual gathering of 20 Grant’s Farm workers, who just received envelopes containing their annual bonus. In dark jacket at left is zookeeper Frank Parko and alongside him are stablemen, grounds keepers. Butler and cook are at right.

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Filed Under: Beers, Birthdays, Breweries, Just For Fun Tagged With: Anheuser-Busch, History, Photography

Beer In Ads #1941: Teaching Guests The Square Dance

June 13, 2016 By Jay Brooks


Monday’s ad is entitled Teaching Guests The Square Dance, and the illustration was done in 1952 by John Gannam. It’s #72 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of well-dressed people are at a party at someone’s house, and after many beers — I presume, I won’t dance unless I’ve had many, many beers — someone suggests square dancing. I learned square dancing in school, 3rd or 4th grade I think, and then promptly forgot it, and never looked back. But hey, maybe with enough beer….

072. Teaching Guests the Square Dance by John Gannam, 1952

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History

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