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Patent No. 2230905A: Beverage Cooling Apparatus

February 4, 2016 By Jay Brooks

patent-logo
Today in 1941, US Patent 2230905 A was issued, an invention of Louis L. Popky, for his “Beverage Cooling Apparatus.” There’s no Abstract, although in the description it includes this summary:

The present invention relates to new and useful improvements in apparatus for cooling and dispensing beer and similar beverages, and has for its primary object to provide a dispensing cabinet of a portable nature in which the dispensing faucet is mounted, the faucet being connected to the keg positioned in a room remotely disposed with respect to the cabinet and providing a mechanical cooling unit for circulating air over a set of cooling coils through the cabinet as well as through the room in which the keg is positioned.

A further important object is to provide air ducts leading from the storage room for the beer keg into the cabinet where the same is subjected to the cooling influence of the refrigerant coil and also providing an air duct leading from the cabinet to the storage room for delivering the cooled air to the latter and mounting a beer pipe from ‘the keg in the storage room to the faucet in said cold air duct to further lower the temperature of the beer before the same reaches the faucet.

US2230905-0
US2230905-1

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Patent No. 878136A: Brew-House Equipment

February 4, 2016 By Jay Brooks

patent-logo
Today in 1908, US Patent 878136 A was issued, an invention of Max Henius, for his “Brew-House Equipment.” There’s no Abstract, although in the description it includes this summary:

The gist of my invention lies in centering about a single point on the brew-house floor, on which the entire apparatus employed in producing the wort is located, all the controlling means for governing and inspecting the operation of the different parts, whereby all such means are rendered conveniently accessible to the manipulation and view of a single operator whose position of duty is at such centering point.

US878136-0
US878136-1

Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Brewing Equipment, History, Law, Patent, Science of Brewing

Beer In Ads #1810: Alexander Hamilton — “Father Of American Credit”

February 3, 2016 By Jay Brooks


Wednesday’s ad is for Budweiser, from 1915, No. 3 in a series they did in 1914-15 called “Framers of the Constitution of the U.S.A.” The third one features Alexander Hamilton, and tells the story of Hamilton creating the Constitution, and his contributions to creating credit. And apparently he was also a fan of beer. “During Hamilton’s lifetime he used his great influence to encourage and protect the brewing industry. Among all the Fathers of the Republic none knew better than he that honestly-brewed barley-malt beers make for true temperance.”

Bud-framers-1915-alex-hamilton

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Norman Rockwell’s Beer

February 3, 2016 By Jay Brooks

art-beer
Today is the birthday of American illustrator and painter Norman Rockwell (February 3, 1894-November 8, 1978) one of the 20th centuries most famous artists. Known for his wholesome depictions of everyday American life, his paintings appeared on the covers of the Saturday Evening Post for almost fifty years, and he frequently did work involving the Boy Scouts, Boys’ Life and such patriotic subjects as “The Four Freedoms.” For a long time, I had assumed his conspicuous absence from the “Beer Belongs” series of ads that the brewing industry did from the 1940s through the 1960s employing some of the best known illustrators of the day, was because he wanted to maintain his wholesome image. But I later found out that he had done quite a bit of advertising work, including for at least one beer company, the Jacob Schmidt Brewing Co.

There’s also “Man with Sandwich and Glass of Beer,” which I believe was painted for an unspecified beer ad, between 1947 and 1950. I far as I can tell, it was never used, as I’ve been unable to turn up the illustration in any actual advertisement. If someone as famous as Rockwell had done the ad, it would be highly collectible and would turn up somewhere.

rockwell-beer-and-sandwich

But several years earlier, in 1930, he did do an illustration for the Jacob Schmidt Brewing Co., and specifically for their brand, Schmidt’s City Club Beer, which they started brewing in the 1920s as a non-alcoholic beer, though after 1933 it became a golden lager.

Schmidts-City-Club-Beer--Labels-Jacob-Schmidt-Brewing-Company
The City Club Beer label in 1933.

It looks like they continued to use the image, and who can blame them, for years afterwards, both in other ads and merchandising. For example, they used the artwork as the back of a deck of promotional playing cards for the brewery in 1954.

Schmidts-City-Club-Beer-Blotters-Jacob-Schmidt-Brewing-Company_6272-1

I’d seen the ad before, and searched in vain for a decent size image of it, finding only small ones. But then over the summer, “thrifting” (which is what my son calls going to yard sales and thrift shops), I found a coffee table book of Norman Rockwell’s advertising work published in 1985. And lo and behold, there was the beer ad. So I picked up the book, scanned the ad, and here it is below in all of its glory. One of the few beer ads by one of the best known illustrators in America. It includes all his trademark folksy charm, and it still relatively subtle for an advertisement, which the wooden case of beer being the most prominent sign of the brand. The bottles have the City Club labels on them, but they’re hard to see sitting on the table. A very cool ad and definitely one of my favorites.

Schmidt's-norman-rockwell-1930
Click here to see the artwork full size.

Filed Under: Art & Beer, Birthdays, Just For Fun Tagged With: Advertising, Birthdays

U. Penn Students Win Prize For 9 Times Faster Brewing Process

February 3, 2016 By Jay Brooks

u-penn
I tend to be skeptical of anyone who claims to be able to shorten the brewing process, especially by up to nine times, since brewing is a pretty time-honored process, improved little by little over the centuries. And generally speaking, speeding up fermentation has rarely resulted in better beer. Of course, there was that flourish of decades beginning with the industrial revolution that speeded up that process considerably, but since then things have slowed down to a more manageable pace. But that’s exactly what got the winners of this year’s Y-Prize, from the University of Pennsylvania, the grand prize $10,000, “for developing a process that speeds up the fermentation process in beer production by up to nine times — while maintaining alcohol quality and composition.”

The three winners, Alexander David, Shashwata Narain and Siddharth Shah, are students in the Wharton School and the School of Engineering and Applied Science. They’ll received “$10,000 and the rights to commercialize the technology through their company,” which they’ve named “Fermento.”

Y-Prize-2016-Winners-Fermento
The Fermento Team: Alexander David, Shashwata Narain and Siddharth Shah

From UPenn:

The Fermento team selected microfluidic fabrication technology developed by Assistant Professor of Bioengineering David Issadore as the basis of their application.

The alcohol in beer is the product of yeast, which metabolically converts sugar found in barley and other grains into ethanol. This fermentation process typically occur in large batch reactors, where a concoction of boiled and strained grain liquid, known as wort, is left mixed with a carefully controlled amount of yeast.

This stage is one of the major bottlenecks of beer production. It can take up to three weeks, as maintaining the correct amount of yeast is a delicate balance.

“There is only a certain amount of yeast cells one can directly add to a batch reactor,” Narain says, “because overpopulation causes physiological stress on the yeast cells, which in turn reduces reaction rate. It takes time for yeast cells to grow and reach a critical mass to produce enough beer. Moreover, the concentration of sugar available to yeast cells is limited because in a large batch solutions, yeast cells don’t consistently interact with sugar molecules.”

Capable of delivering precisely controlled amounts of liquids to exact locations in a conveyer-belt fashion, microfluidics present a possible solution to both of these challenges. Yeast and wort can be introduced to one another in microdroplets, providing the optimal ratio for fermentation each time.

“Microdroplets to speed up fermentation have been tried in labs, but none of the technologies so far are scalable,” Narain says. “This patented technology actually makes the process industrially scalable for the first time, and in a financially feasible manner.”

So who knows. According to another report, “[t]heir advisors include executives from some of the biggest brewers in the world: MillerCoors, Anheuser-Busch InBev, Biocon India and Heineken. And say what you will about them, but those beer companies employ brewers who know how to make beer. So there may be something to it. It will be interesting to see what becomes of the idea.

Filed Under: Beers, Breweries, Just For Fun, News, Related Pleasures Tagged With: Awards, Pennsylvania, Science, Science of Brewing

Beer In Ads #1809: James Madison — “Father of the Constitution”

February 2, 2016 By Jay Brooks


Tuesday’s ad is for Budweiser, from 1915, No. 2 in a series they did in 1914-15 called “Framers of the Constitution of the U.S.A.” The second one features James Madison, and tells the story of Madison creating the Constitution, and being a moderate beer drinker. “Many a foaming glass of good barley-malt beer he drank with his bosom friend Thomas Jefferson.”

Bud-framers-1915-james-madison

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Patent No. 3559869A: Beverage Cooler

February 2, 2016 By Jay Brooks

patent-logo
Today in 1971, US Patent 3559869 A was issued, an invention of John J. Reynolds, for his “Beverage Cooler.” Here’s the Abstract:

The application discloses a seamless, corrugated paper container having a top opening larger than its base and therefore capable of being nested with like containers. There is disposed therein a keg, bottle or the like of beverage desirably maintained in a cool state. The container may be coated with a moisture proof plastic and a coolant, such as ice, is disposed between the keg and the inner wall structure of the container. The latter is provided with a breakable aperture portion to receive a spigot assembly which communicates with the interior of the keg. The container also has a weakened area to receive, if desired, a drain hose, such area being below the expected water level of the container when the ice is substantially melted. Alternatively, the container is usable as an ice bucket in which case the weakened portions are not broken through.

US3559869-1
US3559869-2

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Brewhog Determines An Early Spring Bock For 2016

February 2, 2016 By Jay Brooks

groundhog-day
Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. the Brewhog — raised up his head this morning and looked around, and this year did not see his shadow. You know what that means? It means an early spring, and earlier spring bock for us. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day from the Punxsutawney Groundhog Club.

groundhog-field-beer

And surprisingly enough, Phil wasn’t the only one. There’s also Shubenacadie Sam in Canada, who likewise did not see his shadow. And in New York there’s Staten Island Chuck along with General Beau Lee in Georgia, both of whom also predicted an early spring. Fingers crossed. And if you don’t have time to watch all of the deliciously wonderful Groundhog Day film today, here it is in a slightly shorter version just over three minutes.

Filed Under: Just For Fun, News, Related Pleasures Tagged With: Holidays, Pennsylvania

Patent No. 911405A: Beer Cooler

February 2, 2016 By Jay Brooks

patent-logo
Today in 1909, US Patent 911405 A was issued, an invention of John D. Hendrix, for his “Beer Cooler.” There’s no Abstract, although in the description it includes this summary:

This invention relates to beer coolers, the object of the invention being to provide a simple and effective beer cooling device which may be sold at a reasonable figure, easily installed, and one which is adapted to be taken apart in order that the several parts thereof may be easily and thoroughly cleansed.

US911405-0

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Kegs, Law, Patent

Beer In Ads #1808: George Washington — “Father Of His Country”

February 1, 2016 By Jay Brooks


Monday’s ad is for Budweiser, from 1915, No. 1 in a series they did in 1914-15 called “Framers of the Constitution of the U.S.A.” The first one features George Washington, and tells the story of Washington presiding over the Constitutional Convention and draws some clumsy parallels between him and Anheuser-Busch. I especially love this one. “Like all of the great men of his time, he was a moderate user of good old barley brews.”

Bud-framers-1915-geo-washington

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

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