Sunday’s ad is for Blatz Pilsener Beer, from 1945. This is the second ad in the last week or so using the “B” in Blatz with the barley stalks. In this ad, the “Key To Good Taste” is both the church key about to open the bottle and “the finest ingredients, scientifically controlled and laboratory tested.” Umm, sounds tasty.
Today in 1995, US Patent 0472298 B1 was issued, an invention of Yutaka Fujimoto, Takaaki Furuhashi, Katsuoki Kawanishi, and Ryo Sakazume, assigned to Sapporo Breweries Limited, for their “Keg For Draft Beer.” There’s no Abstract, although in the description it includes this summary:
A keg for a liquid to facilitate cooling of the liquid retained in the keg and to keep the temperature of the cooled liquid in the keg, comprising:
a keg body for retaining the liquid therein and having an upper face (3), a lower face (5), a side face (4) and a mouth piece (2) for providing the liquid into the keg body and ejecting the liquid therefrom, said keg body being formed of a keg inner cylinder (1) for constituting a container for the liquid and a keg outer cylinder (6), said keg inner and outer cylinders being laminated together to form a space and air being removed from the space to form a vacuum adiabatic layer (VL) therebetween; characterized in that the keg outer cylinder (6) substantially covers the keg inner cylinder (1) except one of the upper and lower fades (3, 5) of the keg body, and in that a cooling face (Cz) is formed on said one of the upper and lower faces (3, 5) of the keg body where the inner cylinder (1) is not covered so that the liquid inside the inner cylinder (1) can be cooled through the cooling face and the temperature of the liquid inside the inner cylinder is kept by the adiabatic layer defined between the inner and outer cylinders.
Today in 1949, US Patent 2481897 A was issued, an invention of Zack Anderson, for his “Device For Separating Leaves, Stems, and Other Material From Hops.” There’s no Abstract, although in the description it includes this summary:
This invention pertains to separators and particularly to a machine for separating leaves, stems, and other material from hops.
The present invention relates to a machine for separating the hops from the leaves, stems, and other material more efficiently than has heretofore been accomplished. Due to novel features of the machine the separating action is positive and precise. These novel features also enable the machine to accomplish precise results under varying hop-crop conditions.
Saturday’s ad is for Carling’s Black Label and Red Cap Ale, from the 1950s. I guess they were trying to make it look sophisticated with the castle mansion, Rolls Royce and man in a tuxedo. The tickets next to the bottle read “The International Look.” These were apparently their “modern new labels,” and boy howdy does that make the difference in how a beer tastes. This is one approach that the big breweries take that I’ve never quite understood. I understand that packaging is, and should, be updated from time to time, sometimes in small increments and occasionally a complete overhaul. But it’s not really newsworthy, it’s not what consumers care about. I’m arguably more interested in beer labels and packaging than the average beer drinkers, and I find these ads absurd, so how insignificant must they seem to regular folks? Why would they assume it matters that the label has changed? If people notice and sales go up on their own then the new packaging is a success. Telling them they should notice and care that the same beer inside the bottle now has a spiffy new label is, in my opinion, a pretty tough, and pointless, sell.
But if they’re going for sophistication, take a closer look in the bottom right-hand corner. What the hell is that character? A weird barrel-shaped man with a flat head wearing all-white, except for a black top hat and a striped shirt. That doesn’t look particularly sophisticated to me.
Today in 1882, US Patent 264185 A was issued, an invention of James Miller of Oakland, California, for his “Refrigerator.” There’s no Abstract, although in the description it includes this summary:
My invention relates to the class of refrigerators; and it consists generally in the construction and arrangement of peculiar vessels, providing for the holding of the substance to be kept cool, and a surrounding and underlying water-space.
It consists particularly in a deep vessel with vertical sides, and provided with a centrally perforated false bottom, upon which a holding-vessel of smaller diameter and extending above the exterior vessel is placed, whereby a surrounding and underlying water-space is formed.
It further consists in the provision of an airtight cover for the holding-vessel, all of which will hereinafter fully appear.
The object of my invention is to provide a simple, economical, and effective refrigerating device for containing any substance or article which should be kept cool.
I can’t say for certain if this was even used by breweries, but the shape seems to suggest that it may have been.
Today in 1911, US Patent 1003014 A was issued, an invention of Friedrich Strohl, for his “Automatic Keg Washing and Sprinkling Machine.” There’s no Abstract, although in the description it includes this summary:
This invention relates to a combination can-piercing device and drinking cup.
One of the principal objects of the invention is the provision of :a drinking cup provided with can-piercing instrumentalities depending from its bottom wall, guide means for attaching the cup to the top of a beverage can and sealing means associated with the cup and guide means to prevent leakage between the top of the can and the outside of the cup after the top of the can has been pierced.
Friday’s ad is for Carling’s Red Cap Ale, from 1955. Kinda of goofy Canadian ad, all in red. A guy who looks a bit like Bing Crosby sitting in front of a television set, looking back to us with the headline. “Hi there! Get yourself a Beer * and sit down.” I guess there’s not going after the active lifestyle demographic. I also love the tagline at the bottom. “It’s a pure case of pleasure.”
Today in 1973, US Patent 3758008 A was issued, an invention of Mack S. Johnston, for his “Tapping Assembly for Beer Kegs and the Like.” Here’s the Abstract:
A keg adapter for beer kegs and the like with gas and liquid passageways containing normally closed valves, which when opened permit compressed gas to be admitted to the keg and beer to be withdrawn therefrom, said valves being biased toward the closed position by actuators which contain permanent magnets. A tapper is connected to a source of compressed gas and to a beer faucet and contains a tap rod, which, when manually actuated, seals the tapper to the adapter and interconnects the gas source and the faucet with the interior of the keg.
Thursday’s ad is another one for Blatz Pilsener Beer, this one from 1943. It’s for “discriminating people everywhere.” I do love the barley in the script “B,” that looks pretty cool. But my favorite is how they characterize the beer in the copy at the bottom. “Milwaukee’s Most Exquisite Beer.” There were apparently other “exquisite” beers in Milwaukee, but this one was the “most exquisite.”
Today in 1996, US Patent 5553327 A was issued, an invention of Anthony R. Koecher and Kevin M. Schoeller, for their “Hat Made from Cardboard Beverage Container and Method of Making the Same.” Here’s the Abstract:
A hat is constructed from a cardboard product container, for example a 24-pack beer package including a product logo and other graphics thereon. The hat provides a new use for a previously wasted container material, and enables fans or collectors to display their loyalty and support of a particular brand.
This is certainly an odd one to have been patented. I’ve definitely seen hats made from 12-pack containers or similar packages, but I don’t think I knew the process was one that could be, or had been, patented.
