Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #1476: The Bloom Of Health

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Tuesday’s ad is for Anheuser-Busch’s “Malt-Nutrine,” from 1908. Malt-Nutrine was promoted not as a non-alcoholic beer, but as a “pure malt tonic” and sold by druggists and grocers. “The Bloom of Health” that the ad refers to apparently only “blossoms” if you have enough “life-giving blood.” Luckily, Malt-Nutrine is “a blood and strength maker.” Here’s the best bit: “Every drop of it is alive with the health-bringing juices of barley and the vigorous tonic powers of imported Saazer Hops.” You’ll feel good enough to play golf or plow a field.

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Patent No. 447131A: Process Of Making Malt Liquor

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Today in 1891, US Patent 447131 A was issued, an invention of John Griffiths, for his “Process of Making Malt Liquor.” There’s no Abstract, but the description very generally states that the “invention relates to an improvement in the art of making malt liquors by which the quality of the liquor is improved,the cost of production reduced, a considerable saving effected in the time and appliances heretofore required, and a consequent gain realized in the capacity of a brewery.”
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Beer In Ads #1475: The Wise Trainer Of Athletes

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Monday’s ad is another one for Budweiser, this one from 1910. The headline is “The Wise Trainer of Athletes,” but that’s just the start. It continues. “The Wise Trainer of Athletes Knows that the moderate use of a mild stimulant is beneficial to his charges. The vast majority of such men recommend Budweiser Because it is nourishing and refreshing and quickly relieves the tired feeling that may result from physical activity.” My son Porter just joined his middle school’s track team, but I think I’ll hold off on adding beer to his workout regime, at least for now.

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Patent No. 2926087A: Method Of Carbonating A Malt Beverage

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Today in 1960, US Patent 2926087 A was issued, an invention of Frank Otto Rickers, assigned to the George Wiedemann Brewing Co, for his “Method of Carbonating a Malt Beverage.” There’s no Abstract, but the description states that the “one of the principal objects of the invention is to provide a method for carbonating beer at a very much more rapid rate than has been possible heretofore.”
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Beer In Ads #1474: A Congenial Friend, And A Cool, Refreshing Bottle

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Sunday’s ad is for Budweiser, from 1913. Showing an idyllic suburban porch setting, with a tray of beer bottles, and this question. “Where’s more real enjoyment? The shady home-porch, a comfortable chair, a good cigar or pipe, a congenial friend, and a cool, refreshing bottle of Budweiser.” Apparently, in 1913, the St’ Louis brewery was producing 3 million bottles each week. But I wonder how many people in 1913, well before the post-war suburban boom that occurred after 1945, even had a porch like this one?

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Patent No. 2497870A: Container Closure

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Today in 1950, US Patent 2497870 A was issued, an invention of Stanley W. Dennis, assigned to the Crown Cork & Seal Co., for his “Container Closure.” There’s no Abstract, but the description states that the “The present invention relates to closures.” Happily, they expound upon that somewhat:

More particularly, the closure of the present invention is an improvement on closures of the type shown, described and claimed in a number of prior patents to G. W. Booth, owned by the assignee of the present application, such as Patents 1,956,209, Reissue 19,422, 1,956,213, 1,956,214, 1,956,215 and 1,956,217. Certain features of the invention, however, as regards cap structures, have utility and may be used in connection with caps of other types, as will be apparent from the following description and the appended claims.

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Patent No. 619978A: Tap For Beer Or Other Kegs

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Today in 1899, US Patent 619978 A was issued, an invention of Henry Mock, for his “Tap for Beer or Other Kegs.” There’s no Abstract, but the description states that the “invention relates to a tap which is readily changeable from one beer or other keg to another and which insures a tight joint between the tap and the keg, so that all loss of liquid or gas is prevented and the pressure on the liquor necessary for drawing it is easily sustained.
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Patent No. 2147862A: Beer Dispensing Apparatus

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Today in 1939, US Patent 2147862 A was issued, an invention of Hans Sollinger, for his “Beer Dispensing Apparatus.” There’s no Abstract, but the description states that the “invention relates to a beer dispensing apparatus by means of which beer can be dispensed without pressure from barrels situated at a lower level than the faucet,” before going into more detail:

The apparatus is also suitable for dispensing wine and cider and has, in known manner, a packing ange against which the Vessel to be filled is pressed and hermetically closed by the suction action of the air pump. According to the invention the dispensing faucet of the apparatus is connected by a gearing with the air pump by which, when the apparatus is in use, the air is drawn out of the beer glass pressed against the packing surface and then, when the dispensing faucet is subsequently opened and during the filling of the glass, the excess carbon dioxide flowing into the glass passes into the pump whereupon, during the return movement of the gearing, the dispensing faucet is closed, and the air and excess carbon dioxide in the pump is returned by the pump to` the barrel through a filter.

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Beer In Ads #1472: The Pleasure of Yachting Is Incomplete Without Budweiser

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Friday’s ad is for Budweiser, from 1905. At least it’s not just yachting. The full tagline is “The Pleasure of Yachting, Golfing, Fishing, Camping Is Incomplete Without Budweiser.” But since this particular ad’s illustration is aboard a yacht, I have to wonder if there are companion ads on a golf course or campsite. Either way, the ad is certainly going for the outdoorsy demographic circa early 20th century.

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