Today in 1881, US Patent 237884 A was issued, an invention of William Mainzer and John Singer, for their “Cask for Beer and Other Liquids.” There’s no Abstract, but the application states that “the object of this invention is to furnish casks for holding beer and other liquids, so constructed that they can be safely handled and transported without detaching the faucets, and can thus be furnished to the consumer with faucets applied ready for use, and can be returned to be refilled without detaching the faucets.”
Beer In Ads #1466: To My Ballantine
Saturday’s ad is for Ballantine, from 1948. A simple Valentine’s Day ad with a great play on words with the title: “To My Ballantine” and showing a woman cutting out a red heart and leaving the three-ring Ballantine logo as the scraps. Those have got to be the longest scissors I’ve ever seen. They look more like garden shears. But nice and simple, with a great illustration in the center. Happy Valentine’s Day.
Patent No. 253683A: Apparatus For Raising Beer
Today in 1882, US Patent 253683 A was issued, an invention of Peter J. Catterall and Edward Birch, from Manchester, England, for their “Apparatus for Raising Beer.” There’s no Abstract, but the application states their “invention relates to apparatus for raising valves, through one of which the liquid is admitted to the chamber, and through the other the liquid is forced to the bar or delivery-tap” and there “is a section of the three-way tap that admits and discharges the water used to raise the beer or other liquid.”
Patent No. 491939A: Process Of Producing Pure Cultivated Pressed Yeast
Today in 1893, US Patent 491939 A was issued, an invention of Charles A. Hansson, for his “Process of Producing Pure Cultivated Pressed Yeast.” There’s no Abstract, but the application begins by stating that he’s “invented certain new and useful Improvements in Processes of Producing Pure Cultivated, Pressed Yeast, of which the following is a specification.”
For the production of a pure cultivated pressed yeast it is necessary to have the fluid out of which the yeast is to receive its nourishment free as far as possible from foreign ferments and bacteria, that is sterilized.
According to methods heretofore used in the manufacture of yeast the sterilizing of this fluid could not have been effected to any advantage because, as the theories now existing indicate, the pepsin and not the lactic acid (the latter serving merely as a mediator) acts as a converter of the albumin into peptones, and as the pepsin contained in the grain is insufficient to transform all albuminoids in the mash into peptones, a comparatively small part of it was so transformed, and the greater part would, consequently, during the process of sterilizing, coagulate and thus be rendered insoluble, that is useless as nourishment for the yeast plant. To overcome this difliculty I make use of an additional increment of pepsin, by adding to the mash, a reinforcing quantity of pepsin and by leaving the mash under the influence thereof, together with some inorganic acid, (when necessary) and at a temperature most favorable for the pepsin, whereby much more of the albumin contained in the raw material is transformed into peptones, and I acquire a fluid which may be submitted to heating sufficiently for sterilizing with but little or no detrimental coagulation of albumin. Through the heating process I am enabled to procure a fluid sufficiently sterilized and thereby practically prepared for a pure cultivated yeast.
Having the fermenting tub covered and introducing into the fluid by mechanical means, sterilized air favorable for the development of the yeast, I avoid its infection which would take place should the fermentation be carried out in the usual way.
Patent No. 2147004A: Beer Can
Today in 1939, US Patent 2147004 A was issued, an invention of Samuel Arnold Wark and Alfred C. Torem, for their “Beer Can.” There’s no Abstract, but this is just four years after the introduction of beer cans, and this is one of the more inscrutable applications I’ve read with statements like the “drawing is intended as informative rather than restrictive.” It also says simply that their “invention relates fluids under pressure are to be held, designed as a can for beer.” The rest doesn’t seem to be as informative, or well-written or even flow like many others. But it looks more like modern cans that the cans from the late 1930s.
Beer In Ads #1465: If You Can’t Come To Holland …
Friday’s ad is for Heineken, from 1977. In the year I graduated from high school, Heineken was considered “the good stuff” by my step-father’s friends and relatives, which in retrospect is rather sad and indicative of the state of beer at that time. This is also at a time when Holland seemed mysterious, and people really didn’t know much about the European nation. So using such cliched images in their ads like tulips and windmills probably made sense, but looks really dated now. Even the beer glass has a windmill on it.
Patent No. 812243A: Circulating System For Beer-Filters
Today in 1906, US Patent 812243 A was issued, an invention of Max Stahl, for his “Circulating System for Beer-Filters.” There’s no Abstract, but Stahl describes his invention as an improvement over then-current systems, saying his “invention aims to and does overcome the losses and disadvantages [mentioned earlier in the description], and in brief it consists of providing means whereby the column of beer can be switched off the racking-bench and continuously returned to the filter until stable relations are secured and the beer no longer runs cloudy or contains fibers of filter mass.”
Patent No. 272261A: Beer-Mug
Today in 1883, US Patent 272261 A was issued, an invention of John E. Jeffords, for his “Beer-Mug.” There’s no Abstract, but Jeffords describes his invention as and its purpose “to provide a neat and a cheap form of mug, which is readily cleansed and not easily broken,” adding that it “consists of a beer-mug made of suitable porous material, glazed.”
Beer In Ads #1464: Pronounce It Mick-A-Lobe
Thursday’s ad is for Michelob, from 1967. Apparently, in the late Sixties people still had trouble pronouncing Michelob. It reminds me of the packaging on Lagunitas, which includes “Say ‘lah-goo-knee-tuss'” on their carriers because when the brewery first opened, founder Tony Magee worried that most people wouldn’t know how to pronounce the name of the small west Marin town. So okay, it’s “Mick-A-Lobe,” “Now that’s an order.” Also, “In beer, going first class is Michelob. Period.” Sadly, that is how the brand was positioned. It even seemed to work for a while.
Patent No. 6100447A: Method Of Barley Transformation
Today in 2000, US Patent 6100447 A was issued, an invention of Liying Wu and Raymond L. Rodriguez, for their “Method of Barley Transformation.” Here’s the Abstract:
A method for stably transforming barley from mature barley seeds as starting material is disclosed. The method involves germinating mature barley seeds until early shoot development occurs, exposing scutellar or embryo tissue cells on the embryo side of germinated seeds, and introducing foreign DNA into the cells. The cells are initially grown under conditions that allow expression of a selectable marker introduced with the foreign DNA, then on a callus-growth medium effective to suppress callus formation in the absence of the selectable marker. Successfully transformed calli can be cultured in suspension to obtain a desired foreign protein, or regenerated into plants, to obtain the foreign protein from the transformed plants, e.g., germinated seeds.
