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The Next Session Looks For The Next Great Beer Book

December 24, 2014 By Jay Brooks

session-the
For our 95th Session, our original host has gone missing, so happily Alan McLeod of A Good Beer Blog offered to come to the recuse and host the January Session, his third time hosting. For his topic, he’s asking one simple question. “What beer book which has yet to be written would you like to see published?” You can read Alan’s thought process and more about what he’s looking for in his post “I Answer The Call! Again I Host!!!,” but these are the important bits.

What is the book you would want to write about good beer? What book would you want to read? Is there a dream team of authors your would want to see gathered to make that “World Encyclopedia of Beer and Brewing”? Or is there one person you would like to see on a life long generous pension to assure that the volumes flow from his or her pen? Let us know.

Books&Beer

So put on your thinkin’ caps, let the synapses fire on an open flame. To participate in January’s Session, just come up with the next great beer book. Then on the second day of 2015 — see you’ve got until next year to work on this, plenty of time — post your idea in the comments section to Alan’s announcement. Then get writing. We’ll all want to see that book written by the following year at the latest.

books2

Filed Under: Just For Fun, The Session Tagged With: Announcements, Beer Books

Beer In Ads #1413: Happy Holidays Ahead …

December 23, 2014 By Jay Brooks


Tuesday’s holiday ad is another one for Carling Black Label, this time from 1958, also during the “Hey, Mabel” years, but when they transitioning to “People try it … and they like it!” as a tagline. But I especially love the festive beer glass with the Christmas tree painted on it, complete with presents underneath. Happy Christmas Eve Eve.

Carling-1958-xmas

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Beer In Ads #1412: Nothing So Good … For Good Company!

December 22, 2014 By Jay Brooks


Monday’s holiday ad is for Carling Black Label, from 1955, during the “Hey, Mabel” years. “It’s holiday time … season of good eating and good cheer.” Can’t argue with that.

Carling-1955-holidays

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Diocletian’s Edict On Beer Prices

December 22, 2014 By Jay Brooks

denarius
Today is the birthday of Diocletian, who was born in the year 244 C.E. He was a Roman Emperor, whose reign lasted from 284 to 305. During his time in charge and before, runaway inflation was a growing problem, which caused him to put a cap on prices in 301 C.E. Known as the “Ēdictum Dē Pretiīs Rērum Vēnālium” or Edict on Maximum Prices or occasionally the Edict of Diocletian, it set the maximum prices allowed on a variety of commodities, goods and services.

For example, a sextarius (roughly 500 ml, or about a pint) of Egyptian Beer had a maximum price of 2 Denarii. A Denarius was a common coin in Ancient Rome, beginning around 211 B.C. E. during the Second Punic War, becoming “the most common coin produced for circulation. The word denarius is derived from the Latin dēnī “containing ten”, as its value was 10 asses (later “retarrifed at sixteen asses”). It is the origin of several modern words such as the currency name dinar and the Italian common noun for money: denaro.”

Prsumably because it was better, the same amount of Gallic or Pannonian Beer had a maximum price set of 4 Denarii. Pannonia was a Roman province in the northern part of the empire, and was located in “present-day western Hungary, eastern Austria, northern Croatia, north-western Serbia, northern Slovenia, western Slovakia and northern Bosnia and Herzegovina.” Gaul was the area that is modern-day France.

Egyptian beer was sometimes translated as “Zythus” and at least another translation lists the Gallic or Pannonian Beer as “beer called Camus.” These other translations also list something called “Barley wine of Attica” with a hefty maximum price of 24 Denarii. Attica was the area around and including Athens in Greece. I have no idea if that was anything like our modern barley wine, and I can find no other mention of it in a quick search.

Another translation done in 1876 by an Edward Young, entitled “Labor in Europe and America: A Special Report on the Rates of Wages, the Cost of Subsistence and the Condition of the Working Classes” converted the Denarii prices to the then nearest American equivalent, which the author supposed was one-half cent to the Denarius. Using that scheme, the Egyptian beer would have been 7 cents, the Zythus, or Gallic or Pannonian Beer would have been 14 cents, and the barley wine of Attica 84 cents. Adjusting for inflation 138 years, in 2014 prices the maximum prices for a pint of our three beers would be $1.56, $3.11 and $18.67, which would be pretty expensive, even for 16 oz. of barley wine. But overall, those prices seem pretty decent. Salutaria!

Edict_on_Maximum_Prices_Diocletian
A fragment of the Edict on Maximum Prices, on display in Berlin.

Filed Under: Beers, Just For Fun, Politics & Law Tagged With: Business, History, Politics

Beer In Ads #1411: They Rationed Everything

December 21, 2014 By Jay Brooks


Sunday’s ad is for Budweiser, from 1944. Since the pilgrims traditionally landed today at Plymouth Rock, in 1620, and established a colony there, this ad by Budweiser during World War II contrasts that event with wartime rationing that was going on through the Second World War. Rationing feels so remote to us, but my mother was a “General” in the scrap metal army, or something like that, because my grandfather was a mechanic and that allowed her to amass a lot of scrap metal, apparently. I have a newspaper clipping reporting on her “promotion.”

Bud-1944-mayflower-rationing

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1410: A Blue Ribbon Christmas

December 20, 2014 By Jay Brooks


Saturday’s holiday ad is for Pabst Blue Ribbon, from 1941. “Isn’t Christmas Fun?” A frazzled husband responds. “Could Be! If You’d Only Give Me A “33 to 1″ Chance!” Eventually his wife understands, and he enjoys a beer before turning into a decorating demon, prompting her to suggest he may be getting a whole case of PBRs on Christmas Day.

Pabst-1941-xmas

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Pabst

Beer In Ads #1409: Blatz Mistletoe

December 19, 2014 By Jay Brooks


Friday’s holiday ad is for Blatz, from 1952. According to the ad, while many things have changed in the last century (or more), some things have remained the same, including beer and the use of predatory mistletoe. Who uses such a long ribbon to position it directly above the intended victim’s head? And is it just me, or is the ad showing the backwards slide of women’s rights? The 19th century picture depicts a couple courting, but on somewhat equal footing, sitting side by side on a couch. By contrast, the 20th century (albeit the 1950s) shows the woman standing, serving her beau, as a good woman of that decade was supposed to. I’m not sure I’d call that progress.

Blatz-1952-mistletoe

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Beer In Ads #1408: Yuletide Pabst

December 18, 2014 By Jay Brooks


Thursday’s holiday ad is for Pabst Blue Ribbon, from 1935. According to the ad, during the Yuletide season “It’s time for Pabst.” Happy Holidays!

Pabst-1935-yuletide

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays, Pabst

Beer In Ads #1407: Hammering The Rheingold Wreath

December 17, 2014 By Jay Brooks


Wednesday’s ad is for Rheingold Beer, from 1943, and features Miss Rheingold from that year, Sonia Gover. Holding a hammer in her hand, she’s presumably just hung the wreath. Nice job. Was “The Season’s Greetings” already painted on the wall?

rheingold-xmas-1943

Filed Under: Art & Beer, Beers Tagged With: Advertising, Christmas, History, Holidays

Beer In Ads #1406: 62 Individual Reasons To Drink

December 16, 2014 By Jay Brooks


Tuesday’s ad is for the Coopers 62, from 2011. Although it’s a newer ad, given that I post my own reasons to drink for any given day, this ad certainly spoke to me, despite most of the reasons being fairly pedestrian. But in a sense, that was the point, that any reason was good enough to drink this Australian beer. Whether that’s true, I couldn’t tell you. I like their sparkling ale, but they don’t strike me as a pilsner brewery.

Coopers62

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

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