
Today’s beer video is from the National Geographic channel series Megafactories (a.k.a. Ultimate Factories). This show features one of the breweries making Heineken, and aired in 2011. It was Season 5, Episode 10 in the series.
Beer In Ads #1134: It Made A City Famous

Tuesday’s ad is for Schlitz, from 1942. Schlitz used that bear in a number of their ads from around that time period. This one is apparently a graduate (of what I don’t know) and possibly majored in geography, as he’s using a pointer to show us the city of Milwaukee, Wisconsin on a globe. After all, Schlitz was “The Beer That Made Milwaukee Famous.”

Beer In Film #77: Megafactories — Guinness

Today’s beer video is from the National Geographic channel series Megafactories (a.k.a. Ultimate Factories). This show features one of the breweries making Guinness, the one at St. James Gate, it appears, and aired in 2011. It was Season 6, Episode 4 in the series. Even though St. Patrick’s Day was yesterday, I figured even with a hangover, a brewery tour was in order.
Beer In Ads #1133: Guinness Mucha

Monday’s ad, since it’s St. Patrick’s Day, is for Guinness. This Guinness ad is done in the style of Alphonse Mucha. I have no idea when it was created, but it’s a beautiful ad nonetheless. Happy St. Patrick’s Day.

For The Next Session, Write About Writing
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For our 86th Session, our host is Heather Vandenengel, the Beer Hobo. For her topic, she’s chosen Beer Journalism, in other words using your words to write about writing … beer writing, that is. She writes. “It’s time for a session of navel-gazing: I’d like to turn a critical eye on how the media cover the beer industry. And, for a broad definition, I’ll define media as newspapers, magazines, websites, blogs, TV, books and radio.” Here’s what she’s looking for:
What role do beer writers play in the culture and growth of craft beer? Are we advocates, critics, or storytellers? What stories are not getting told and what ones would you like to never hear about again? What’s your beer media diet? i.e. what publications/blogs/sites do you read to learn about industry? Are all beer journalists subhumans? Is beer journalism a tepid affair and/or a moribund endeavor? And if so, what can be done about it?
In the spirit of tipping the hat when someone gets it right, please also share a piece of beer writing or media you love–it doesn’t have to be recent, and it could be an article, podcast, video, book or ebook–and explain a bit about what makes it great. I’ll include links to those articles as well in my roundup for easy access reading.

Here’s her instructions for participating:
- Write a blog and post it on or by Friday, April 4.
- Leave a comment [t]here with a link to your post.
- Check back on Monday, April 7 for a roundup of all the blog posts.

Some of the earliest writing about beer, c. 3000-3100 BCE.
Beer In Film #76: The History of Saint Patrick

Today’s beer video is a short History of Saint Patrick, which gives an interesting historical perspective on the patron saint of Ireland on the day that people drink lots of Guinness, St. Patrick’s Day.
Craft Beer Growth Continues Rapid Acceleration In 2013
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The Brewers Association today released the preliminary numbers for beer sales last year. I thought last years numbers were great, but the 2013 numbers look unbelievable, and accelerate the momentum for craft beer. The preliminary numbers indicate that “craft brewers saw an 18 percent rise in volume, representing a total of 15.6 million barrels, and a 20 percent increase in retail dollar value.”
Here’s more on the news, from the press release:
In 2013, craft brewers reached 7.8 percent volume of the total U.S. beer market, up from 6.5 percent the previous year. Additionally, craft dollar share of the total U.S. beer market reached 14.3 percent in 2013, as retail dollar value from craft brewers was estimated at $14.3 billion, up from $11.9 billion in 2012.
As for the runaway brewery count, the number of breweries races closer to 3,000.
The number of operating breweries in the U.S. in 2013 totaled 2,822, with 2,768 of those considered craft, demonstrating that craft breweries make up 98 percent of all U.S. operating breweries. This count includes 413 new brewery openings and 44 closings. Combined with already existing and established breweries and brewpubs, craft brewers provided 110,273 jobs, an increase of almost 2,000 from the previous year.
And here’s all of that good news, fermented into a colorful infographic.

Beer In Ads #1132: La Bitacora

Sunday’s ad is for La Bitacora, a Spanish beer (I believe) since it reads Barcelona at the bottom right. The top translates as, essentially, brewers of ale. But since Google Translate turns La Bitácora into “the blog,” so maybe it’s not really an old ad after all. But it certainly looks like one.

Beer In Film #75: Tour of Miller’s Milwaukee Brewery

Today’s beer video is an interesting tour of the Miller Brewery in Milwaukee. Most of the tours I’ve taken have been with consumers, brewers or some mix of beer people, but this one was done by Industry Week, who’s mission is “Advancing the Business of Manufacturing.” They also put on an annual IW Best Plants Conference , with seminars and plant tours of local manufacturers. The 2008 conference included this Tour of the Miller Brewing Company’s Milwaukee Plant. As a result, it’s more focused on the manufacturing aspects if the brewery, which is pretty cool.

