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Anchor Announces New Spring Saison

March 5, 2014 By Jay Brooks

anchor-new
Anchor Brewing just released a teaser video announcing a new spring seasonal: Anchor Saison. Here’s what the press release has to say:

Anchor Saison™ Spring Ale (7.2% ABV) is a traditional Belgian-style saison with a California twist. The distinctiveness of roasted Belgian wheat malt is enhanced by the peppery, clove-like flavors of a locally cultured saison-style yeast. And, for this release, Anchor chose three California ingredients — lemongrass, lemon peel, and ginger — whose synergy adds a tangy crispness and herbal spiciness to this sharply refreshing, uniquely Californian saison.

Brewmaster Mark Carpenter suggests pairing the Saison Spring Ale with sushi or Vietnamese cuisine, which perfectly compliments the tangy, citrus notes of the beer.

Released in California this March thru May, Anchor Saison™ Spring Ale will be available in 6-packs and draught at select retailers and at the Anchor Brewing Taproom in San Francisco.

The fourth Zymaster series beer was Fort Ross Farmhouse Ale, so I suspect it was popular enough to launch as their new spring seasonal, perhaps exactly the same or slightly tweaked; perhaps at some point we’ll learn the exact details. The Zymaster farmhouse beer was also 7.2% a.b.v., although the spices seem slightly different. For now, enjoy this old newsreel, a “Special Report” from Anchor Brewing Worldwide News.”

And below is the new label, created to resemble old fruit crate art.

Anchor-saison

Filed Under: Beers, Breweries, News Tagged With: Anchor Brewery, Announcements, California, San Francisco, Seasonal Release, Video

The New Belgian Flag

March 5, 2014 By Jay Brooks

belgium
The Association of Belgium Brewers recently launched a campaign to celebrate Belgian beer … in Belgium. The marketing push, called “Fiers de nos bières” or “Proud of our Beers,” is trying to persuade the people of Belgium what beer lovers all over the world already know: that Belgian brewers make great beer that they should be proud of.

belgian-beer-flag-2
There’s also a website, proudofbelgianbeers.com, and a Facebook page (in Dutch). I’m something of an amateur vexillologist, so by far my favorite part of the campaign is the new Belgian flag that the ad agency DDB Brussels created. Such a simple idea, slightly modifying the existing flag to add some angles and a put a creamy head on the middle of the flag. Genius. You can even buy your own Belgian beer flag for €20.

belgium-new-flag

Filed Under: Art & Beer, Just For Fun, News, Related Pleasures Tagged With: Belgium, Marketing

Beer In Ads #1120: If You Like Beer, You’ll Love Schlitz

March 4, 2014 By Jay Brooks


Tuesday’s ad is for Schlitz, from 1954. The ad is part of a series of ads from that year using the tagline “If You Like Beer, You’ll Love Schlitz.” I’ve featured two others from this series before, and this third one shows a woman by the pool, but wearing a shawl so she doesn’t get too much sun. She’s got her smokes and a bottle of Schlitz, so she’s probably good for a time. With all the jewelry she’s got on, I doubt she’ll be taking a dip in the pool anytime soon.

Schlitz-finer-things

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Film #63: American Eats’ History of Beer, Pt. 5 Of 5

March 4, 2014 By Jay Brooks

brookston-film
Today’s beer video is part 5 of 5, from a episode of the History Channel show American Eats, which aired for one season in 2006. The episode entitled “Beer” was number eleven of fifteen shows.

Filed Under: Beers, Just For Fun Tagged With: Documentary, Education, History, Television, Video

Beer In Ads #1119: Good For You

March 3, 2014 By Jay Brooks


Monday’s ad is a trade ad from The United States Brewers Foundation, from 1959, the year I was born today. This is just the illustration for the ad, with the woman delivering four freshly-opened bottles of Schlitz with four glasses on a tray. What a hostess! It looks like they’re going to have quite a nice barbecue. I’m getting hungry — and thirsty — just looking at it.

USBF-bowling-1959

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Film #62: American Eats’ History of Beer, Pt. 4 Of 5

March 3, 2014 By Jay Brooks

brookston-film
Today’s beer video is part 4 of 5, from a episode of the History Channel show American Eats, which aired for one season in 2006. The episode entitled “Beer” was number eleven of fifteen shows.

Filed Under: Beers, Just For Fun Tagged With: Documentary, Education, History, Television, Video

Beer In Ads #1118: Hot Off The Grill

March 2, 2014 By Jay Brooks


Sunday’s ad is for Schlitz, from the 1950s, probably. This is just the illustration for the ad, with the woman delivering four freshly-opened bottles of Schlitz with four glasses on a tray. What a hostess! It looks like they;re going to have quite a nice barbecue. I’m getting hungry — and thirsty — just looking at it.

Schlitz-hot-off-grill

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Film #61: American Eats’ History of Beer, Pt. 3 Of 5

March 2, 2014 By Jay Brooks

brookston-film
Today’s beer video is part 3 of 5, from a episode of the History Channel show American Eats, which aired for one season in 2006. The episode entitled “Beer” was number eleven of fifteen shows.

Filed Under: Beers, Just For Fun Tagged With: Documentary, Education, History, Television, Video

Beer In Ads #1117: Hackerbrau

March 1, 2014 By Jay Brooks


Saturday’s ad is for Hackerbrau, from the 1920s. Hacker used to be one of the big Munich breweries but merged with Pschorrbräu in 1972 to become the Hacker-Pschorr Brewery. This ad has a decidedly travel adventure in Africa feel to it, and looks like the artistic poster art of that time period.

Hackerbrau-1920s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Film #60: American Eats’ History of Beer, Pt. 2 Of 5

March 1, 2014 By Jay Brooks

brookston-film
Today’s beer video is part 2 of 5, from a episode of the History Channel show American Eats, which aired for one season in 2006. The episode entitled “Beer” was number eleven of fifteen shows.

Filed Under: Beers, Just For Fun Tagged With: Documentary, Education, History, Television, Video

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