
Monday’s ad is for Lion Brewing, a.k.a. “Wilkes-Barre’s Best.” It was established in 1905, and I don’t know if the ad is from that time period, but it certainly looks like it.

By Jay Brooks
By Jay Brooks

Today’s beer video is from the magazine Mental Floss, entitled 26 Interesting Facts About Beer, part of a weekly series. This one was shot at Sun King Brewing in Indianapolis, Indiana.
By Jay Brooks

Sunday’s ad is our third postcard for Pilsner Urquell, from what looks to be the 1950s based on the style of illustration on this postcard. This one shows a dapper man riding a red rocket into the air, holding a glass of pilsner in his hand. The air is filled with flying machines, which is what we were promised back then. I’m still waiting for my flying car that folds into a briefcase.

By Jay Brooks

Today’s beer video is part five, the final one in a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.
By Jay Brooks

Saturday’s ad is another postcard for Pilsner Urquell, from what looks to be the 1950s based on the style of illustration on this postcard. SInce it shows a satellite taking Pilsner Urquell to a Moon family or aliens out for a joyride, it’s probably after Sputnik, which was 1957. I love this style of illustration and the idea that they’d been observing earth for some time, but only once we sent up a satellite they would “finally going to drink.” I mean, couldn’t they get take out? Did they have to wait until delivery service began?

By Jay Brooks

This is awesome news, somebody finally figured out a good use for Coors Banquet Beer. ABC News is reporting that a Texas firefighter used cans of Coors’ beer to put out a truck fire. Apparently, Houston fire captain Craig Moreau and his wife were returning home after a trip to Austin when they happened upon an 18-wheel big rig on the side of the road, on fire. The trucker and Moreau used a fire extinguisher, but it quickly ran out. They thought they got it all, but underneath the truck it was still burning, having started in the brakes but spread to a tire.
Moreau asked the trucker what his cargo was, and discovered the truck was full of cans of Coors Banquet Beer. They grabbed cans from the back, and the pair “began shaking and spraying cans of beer on the blaze, and the fire went out.”

“I have no doubt if the beer hadn’t been there, the whole trailer would have burned up,” Moreau said. According to the Houston Chronicle’s coverage, “the tire continued to burn and eventually exploded. Fortunately, the beer worked and the blaze was eventually extinguished.” Go Banquet Beer!

A story in every can, indeed.
By Jay Brooks
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For our 84th Session, our host is Oliver Gray from Literature & Libation. During the day he works as a technical writer and studies the non-technical type by night at John Hopkins, and in his spare time blogs about both lit and getting lit. For his topic, he’s chosen Alternative Reviews, asking you to drink differently, or at least think about the beer differently, perhaps it’s more correct to say review the beer differently. Anyway, here’s how Oliver put it:
We, as beer bloggers, tend to get caught up in this beer appreciation thing, forever chasing an invisible dragon of taste, doing our best to catalog our experiences on the page or in a database. We get obsessed with the idea of quantifying our experience – either so we can remember specifics ad infinitum or use the data as a point of comparison for other beers – and often forget that beer is just as much art and entertainment as it is critic-worthy foodstuff.
So for my turn hosting The Session, I ask all of you to review a beer. Any beer. Of your choosing even! There’s a catch though, just one eentsy, tiny rule that you have to adhere to: you cannot review the beer.
I know it sounds like the yeast finally got to my brain, but hear me out: I mean that you can’t write about SRM color, or mouthfeel, or head retention. Absolutely no discussion of malt backbones or hop profiles allowed. Lacing and aroma descriptions are right out. Don’t even think about rating the beer out of ten possible points.
But, to balance that, you can literally do anything else you want. I mean it. Go beernuts. Uncap your muse and let the beer guide your creativity.
I want to see something that lets me know what you thought of the beer (good or bad!) without explicitly telling me. Write a short story that incorporates the name, an essay based on an experience you had drinking it, or a silly set of pastoral sonnets expressing your undying love for a certain beer. If you don’t feel like writing, that’s fine; plug into your inner Springsteen and play us a song, or throw your budding Van Gogh against the canvas and paint us a bubbly masterpiece. Go Spielberg, go Seinfeld, go (if you must) Lady Gaga. Show me the beer and how it made you feel, in whatever way strikes you most appropriate.
Was there something you always want to try or write, but were afraid of the reception it might receive? This is your chance. A no judgement zone. I encourage everyone who sees this to join in, even if you don’t normally participate in The Session, or aren’t even a beer blogger. This is an Equal Creation Opportunity. All I ask is that you not be vulgar or offensive, since this blog is officially rated PG-13.
My goal is to push you out of your default mode, to send you off to explore realms outside of the usual and obvious. I want you to create something inspired by beer without having to worry about the minutiae of the beer itself. Don’t obsess over the details of the recipe, just revel in the fact that you live in a place where you have the luxury of indulging in such beautiful decadence.

So crack open a beer, and take a sip. After you’re done tasting it in the usual way, start thinking about it differently. What else can you say about it? How else can you talk about it? In what other way can you describe it or write about it? Let everybody know what your take on that beer is on Friday, February 7. Post your response on Oliver’s announcement post or tweet him with your antidote to the boring beer review.

By Jay Brooks

Today’s beer video is part four of a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.
By Jay Brooks

Friday’s ad is for Val. Blatz Brewing and it’s from an old postcard apparently showing a reproduction of a painting that was apparently in a place in Milwaukee, Wisconsin, operated by the Blatz Brewery. Here’s what it said on the back of the card. “This card was mailed from Old Heidelberg Inn, which is maintained for the benefit of visitors to Milwaukee by the Val. Blatz Brewing Co. — brewers of the famous Old Heidelberg, Ester-aged.” I wonder what “Ester-aged” is?

By Jay Brooks
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The 5th annual Winter Brews Festival, produced by the Brewing Network, will be held this year on Saturday, January 25 from Noon to 4:00 p.m. It will be held again in Concord, at Todos Santos Plaza, just two blocks from the Concord BART station. This year’s festival looks to be their best ever, with over fifty breweries confirmed to attend, including a few that we don’t often see in the Bay Area, such as Societe Brewing from San Diego, Jester King, from Texas, and our own Faction Brewing showcasing their beer at one of the first fest’s they’ve attended. Come give Rodger Davis a hard time; you know you want to!

Tickets are currently on sale, and can be purchased online through Eventbrite. Here’s all the details from the press release:
The Brewing Network’s Winter Brews Festival returns to Todos Santos Plaza in Concord on Saturday January 25, 2014 from noon to 4pm to celebrate its fifth year as one of the best craft beer festivals in the Bay Area, and the only winter brews fest!
Nestled between the weekend of the NFL Playoffs and the Super Bowl, this event will showcase dozens of craft beer samples from more than 30 world class breweries; most of which call the Bay Area home. Attendees will enjoy unlimited tastings from breweries such as 21st Amendment, Faction, Firestone Walker, Jester King, Heretic, Ninkasi, Sierra Nevada, Societe, and Stone.
This year, the Winter Brews Fest will be bigger than ever—with more food, more music, and more beer! There will even be non-beer options such as world class mead from Moonlight Meadery out of New Hampshire. Sponsors of the event include the 21st Amendment and White Labs, and proceeds will benefit the local environmental non-profit, the Coral Reef Alliance.
Tickets are now on sale and are $35 pre-sale or $45 at the gate and include unlimited pours and a commemorative glass for the first 1,500 tickets sold. Designated Drivers get in free, however this is a 21 and over only event.
The event is conveniently located just two blocks away from the Concord BART station so mark your calendars for a craft beer infused day for a wonderful cause.
If you haven’t been to this festival before, it’s one of the better Bay Area beer festivals. Here’s some photos from last year’s event to give you a flavor for it.

Food will also be available for purchase.

Did I mention there will be music? This year Forrest Day and Lucas Ohio & the Shamblers will be performing.

See you there!
