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Jay R. Brooks on Beer

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Beer Film #10: The American Brew Extras, Pt. 3

January 10, 2014 By Jay Brooks

brookston-film
Today’s beer video is part three of a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Film, History, Video

Beer In Ads #1066: The Norman Conquest

January 9, 2014 By Jay Brooks


Thursday’s ad is for Cottage Brewing’s Norman’s Conquest Extra Strong Ale. It’s not really an ad, but how many times will I have #1066 to play around with? Exactly. I had this beer at the first CAMRA festival I attended, at Peterborough, in the mid-1990s.

norman-conquest

The artwork resembles the tapestries so popular when William the Conquerer, a Norman, invaded England and conquered the Britons at the Battle of Hastings, one of the decisive battles in the Norman Conquest.

norman-conquest-btl

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, UK

Embroidered Beer

January 9, 2014 By Jay Brooks

needlecraft-beer
Here’s a fun little project by the Society of Beer Advocates (SOBA), a beer appreciation organization in New Zealand — their motto” “Beer for all the right reasons.” They provide resources for consumers, breweries, bars and restaurants, just about anybody along the distribution pipeline, and define their mission with the following:

  • To promote awareness of beer in all its flavour and diversity
  • To protect and improve consumer rights with regards to beer and associated service
  • To promote quality, choice and value for money
  • To campaign for greater appreciation of traditional crafted beer
  • To seek improvements in all licensed premises and throughout the brewing industry
  • To act as an independent resource for both the consumer, the pub trade, and the brewing industry

Toward that end in 2012 they created a SOBA poster campaign , where they created a quartet of posters aimed at “championing finely crafted, flavourful beers and encouraging responsible enjoyment of craft beer.” A local graphics firm, Base Two, designed the four posters to look embroidered on calico fabric and they all carried the message “Champions of finely crafted flavourful beers.” How cool is that?

Hops Sweet Hops
SOBA_Embroidery_Type_Posters_WEB4

Stop Drinking. Start Tasting.
SOBA_Embroidery_Type_Posters_WEB3

Take Time to Smell the Hops
SOBA_Embroidery_Type_Posters_WEB2

Slow down … Taste the Beer
SOBA_Embroidery_Type_Posters_WEB1

Filed Under: Art & Beer, Beers, Just For Fun, Politics & Law Tagged With: Advocacy, New Zealand, Promoting the Positive

Beer Film #9: The American Brew Extras, Pt. 2

January 9, 2014 By Jay Brooks

brookston-film
Today’s beer video is part two of a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Film, History, Video

Beer In Ads #1065: Pilsner Urquell Keeps You On Earth

January 8, 2014 By Jay Brooks


Wednesday’s ad is for Pilsner Urquell, from what looks to be the 1950s based on the style of illustration on this postcard. Showing a geeky-looking mathematician in front of a blackboard filled with a calculation. I wonder if it’s just gibberish or if it really does express something mathematically — gravity perhaps? But the idea is that if it weren’t for math we wouldn’t be here on planet beer to enjoy our Pilsner Urquell.

pilsner-urquell-card

Filed Under: Art & Beer, Beers Tagged With: Advertising, Czech Republic, History

Beer Film #8: The American Brew Extras, Pt. 1

January 8, 2014 By Jay Brooks

brookston-film
Today’s beer video is part one of a series of extras from the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Documentary, Film, History, Video

Beer In Ads #1064: Brewed With Water From When The Earth Was Pure

January 7, 2014 By Jay Brooks


Tuesday’s ad is for Heilman’s Old Style, though it looks old it could easily be newer but designed to look that way. I love the ginormous beer can towering over the hills in the foreground, with even taller mountains in the distance. A beautiful picture, it’s too bad the beer wasn’t better.

old-style-landscape

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer & Biodiversity

January 7, 2014 By Jay Brooks

biodiversity
I just stumbled on this fun little video comparing biodiversity in the world of nature to the beer industry. It was created by Minute Earth, a YouTube channel showing primarily science videos about our planet. I wonder what inspired them to create Dude beer?

Filed Under: Beers, Breweries, Just For Fun, Related Pleasures Tagged With: Business, Economics, Science, Video

Beer Film #7: The American Brew, Pt. 6

January 7, 2014 By Jay Brooks

brookston-film
Today’s beer video is part six, and the final part, of the film The American Brew that was produced by Anheuser-Busch’s Here’s To Beer campaign in 2008. The DVD is still actually available from Amazon. Enjoy.

Filed Under: Beers, Breweries, Just For Fun, Politics & Law Tagged With: Documentary, Film, History, Video

Beer In Ads #1063: Hull’s Export Beer

January 6, 2014 By Jay Brooks


Monday’s ad is for Hull’s Export Beer, from “Connecticut’s only brewery,” according to the ad. Hull Brewing was founded in 1852 by Ph. Fresenius, and was bought by the Hull family when Prohibition ended, but it later closed in 1977. At one point there were at least 22 breweries in New Haven, Connecticut, so this ad must be later, after all the rest had closed.

Hull-connecticut

Filed Under: Art & Beer, Beers Tagged With: Advertising, Connecticut, History

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