Today’s infographic is entitled The Beer Breakdown to shows some of the basic differences between ales and lagers, some examples and the brewing process. It was created by Chloe Hoeg for an illustration class she took at Ohio University, where she graduated from in 2012.
Click here to see the infographic full size.
Sunday’s ad is for Ballantine Ale, from 1949. One of their standard layouts from this time period, this one shows a winter time sleigh being loaded into it. I bet their not going to grandmother’s house.
Today’s infographic is a beer flavor triangle from, of all places, Betty Crocker’s Beer 101: The Basics. It’s interesting way to break down the basic flavors in beer, from the triumvirate of malt, hops and yeast.
Click here to see the chart full size.
Saturday’s ad is also for Budweiser, from 1956. Showing a couple through a frosted window, it’s as though someone had used a towel to clear the middle so we could see the scene. As the man pours a beer for his lady, she’s looking so intently at the glass it’s as if her life somehow depended on a perfect pour.
Today’s infographic showing the process of brewing is from an article entitled The Wholesomeness of Brewing on Beer: the Natural Choice, a website set up by the British Beer & Pub Association.
Friday’s ad is for Budweiser, from 1947. Showing a tasty looking spread of meats and cheeses, the only thing missing is some more flavorful beers to pair with them. Still, it’s interesting to see a beer company before 1950 suggesting cheese to eat with beer.
Thursday’s holiday ad is for Schaefer, from 1946. It’s a colorful ad with a bright red background covering half the page with the foreground containing beer, nuts and a pipe.
Today’s infographic is an odd one, entitled The Man With the Golden Liver. It’s a serious (as far as I can tell) review of the fourteen James Bond books written by Ian Fleming, examining how much alcohol the fictional character James Bond drank. The result of their work (reading novels, mostly) was published in BMJ, the British Medical Journal, under the title Were James Bond’s drinks shaken because of alcohol induced tremor? Here’s what they found:
Results After exclusion of days when Bond was unable to drink, his weekly alcohol consumption was 92 units a week, over four times the recommended amount. His maximum daily consumption was 49.8 units. He had only 12.5 alcohol free days out of 87.5 days on which he was able to drink.
Conclusions James Bond’s level of alcohol intake puts him at high risk of multiple alcohol related diseases and an early death. The level of functioning as displayed in the books is inconsistent with the physical, mental, and indeed sexual functioning expected from someone drinking this much alcohol. We advise an immediate referral for further assessment and treatment, a reduction in alcohol consumption to safe levels, and suspect that the famous catchphrase “shaken, not stirred” could be because of alcohol induced tremor affecting his hands.
So they undertook the examination of the drinking habits of a fictional character and concluded he was a high risk drinker, worrying what consequences might befall him. I’d laugh my head off if the goal didn’t appear to be to warn others not to follow his example and drink too much. Has their been a problem with copycats pretending to be British superspies and binge drinking in the process? And that’s been since 1953, when the first book was published. So it’s been sixty years. You think we’d have seen this epidemic by now. If anything, based on the fact that no one reads books anymore, this has to be a waning problem, if indeed it as ever one to begin with.
To be fair, a number of years ago I did something similar, looking through the Fleming novels for instances when 007 drank beer, which I detailed in a post called James Bond’s Beer. But my goal was entertainment, not science, and I had no aspirations to warm people about unhealthy behavior in a character who wasn’t real. The “scientists” who undertook this “study” even have the cojones to say that “the author Ian Fleming died aged 56 of heart disease after a life notable for alcohol and tobacco excess,” suggesting a connection between the author and his fictional creation. Fleming himself always said that he’d based 007 on a Serbian field agent, Dušan Popov, although there are plenty of other contenders.
Another ridiculous caution is their finding that based on their analysis of Bond’s consumption he would have frequently drove a car with a BAC of 0.08 or above, which they note is above the legal limit in the UK. Except that the last Bond work that Fleming wrote was published in 1966. That’s one full year before the UK passed the Road Safety Act, imposing a BAC percentage. So if we’re continuing this absurd line of reasoning, it doesn’t even work by their own standards. At any rate, it’s an interesting infographic, I could just do without the proselytizing.
Click here to see the infographic full size.
