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Jay R. Brooks on Beer

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Beer In Ads #926: Deportment Excellent

July 8, 2013 By Jay Brooks


Monday’s ad for Budweiser, from 1947. Showing a young boy whose report card was less than stellar trying to soothe the beating he was about to get by bringing his father a tray of Budweiser. I’m not quite sure he really thought this through. Is getting Dad drunk really the way to go here? And what exactly does “Deportment Excellent” mean? I guess I’m getting a failing grade, too.

Bud-1947-report-card

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Hop Flavour Spectrum

July 8, 2013 By Jay Brooks

hops
Today’s infographic is a Hop Flavour Spectrum, created by an Australian company HPA. They describe their Hop Flavour Spectrum as follows:

The Hop Flavour Spectrum has been created through years of research, experimentation and conversations with brewers, and by tasting a few beers along the way. It’s what we believe, and we want to build the spectrum with what you think too. Our hop varieties are divided into four flavour profiles: fruit, floral, spice and resin. This allows brewers to compare varieties and get an understanding of how each hop may impact the flavour of beer.

hop-flavor-spectrum

Then they took that scheme and placed the hops that their company carries on the spectrum, depending on each hops’ characteristics. Beverage World, in describing it, “The Hop Flavour Spectrum goes beyond the limitations of chemical analysis to provide an effective tool for comparing varieties and understanding how each hop may impact the flavor of beer.” You can click on each variety listed to see additinoal information about it. It would be cool to see even more varieties added to the spectrum.

hop-flavor-spectrum
CLick here to see the original interactive chart.

Filed Under: Just For Fun, Related Pleasures Tagged With: Australia, Hops, Infographics

The Science Of Getting Drunk

July 7, 2013 By Jay Brooks

science
Today’s infographic is entitled the Science of Getting Drunk, and shows what happens inside your body when you drink alcohol, how it affects the brain, identify different levels of drunkeness and also what it takes to get there. It was created by Best Colleges Online.

the-science-of-getting-drunk
Click here to see the infographic full size.

Filed Under: Just For Fun, Related Pleasures Tagged With: Infographics, Science

The Geography Of Bars

July 6, 2013 By Jay Brooks

pub-sign
Today’s infographic comes from an Atlantic article on The Geography of Bars and Restaurants. The map uses data from the 2012 census and county business patterns. According to their data, New Orleans has the most bars per households, and San Francisco ranked 8th, with 6 bars for every 10,000 people. It’s also hard to see because the map is relatively small, but there’s a high-density bar area in Northern California in what I believe is Mendocino County.

And while I was mostly interested in the bars, the restaurant data is quite interesting, as well. San Francisco ranked #1 for restaurants per household, with 39.3 per 10,000 residents. That’s roughly one restaurant for every 255 persons.

Trulia_Bar_Density
Click here to see the map full size (and sorry that’s as big as it gets).

Filed Under: Beers, Just For Fun, Related Pleasures Tagged With: Bars, Infographics, Pubs, Statistics, United States

Beer In Ads #925: I Was Curious About Model Trains

July 5, 2013 By Jay Brooks


Friday’s ad for Schlitz, from 1949. It’s from their long-running “I was curious …” series, that featured three-panel stories that always ended with people drinking Schlitz beer. This one features a younger couple visiting the home of an older one, with the older man showing off his model train layout … and, of course, his superior taste in beer.

Schlitz-1949-model-train

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

A Beer Tour Of America

July 5, 2013 By Jay Brooks

maps-usa
Today’s infographic is entitled A Beer Tour Of America, showing their choices for the top ten brewery tours you should take. It was created by Travel Insurance, which describes itself as a “comprehensive online resource for travelers and people looking for more information on travel insurance.”

beer-tour-america
Click here to see the infographic full size.

Filed Under: Breweries, Just For Fun Tagged With: Infographics, United States

Beer In Ads #924: Early American Pioneer

July 4, 2013 By Jay Brooks


Thursday’s ad is an Independence Day ad featuring Early American Pioneer Ben Franklin. In this ad, he’s flying a kite — at night, oddly — but I guess that’s so we can see the three-ring Ballantine logo in lightning.

Ballantine-1941-Ben-Franklin

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

July 4 Infographic

July 4, 2013 By Jay Brooks

4thjuly
Today’s bonus infographic, since this is the only day I can really use it, is about all things “4th of July.” It was created by DegreeSearch.org, and includes a mention o beer as one of the historical factoids in the infographic.

july4th
Click here to see the infographic full size.

Filed Under: Beers, Events, Food & Beer, Just For Fun Tagged With: Food, Holidays, Infographics

Surly Brewing Reveals New Brewery Images

July 4, 2013 By Jay Brooks

surly
Last year, the Twin Cities’ Surly Brewing announced that they would be building a “destination brewery” in Minneapolis’ Prospect Park neighborhood. The StarTribune has recently released images of what the proposed brewery is going to look like. Take a look at the architect’s renderings of the new $20 million brewery.

surly_destination_brewery

Filed Under: Breweries, News Tagged With: Minnesota

Presidential Drinks Of Choice

July 4, 2013 By Jay Brooks

usa
Today’s infographic, in honor of Independence Day, is entitled Presidential Drugs of Choice, showing each out U.S. Presidents favorite alcohol, tobacco or other pleasures. It was originally part of a Kickstarter campaign by Turncoat Wine. It shows each president and then lists their preferences, of which a dozen list beer as one of their favorites.

presidential-drugs
Click here to see the poster full size.

Filed Under: Beers, Just For Fun Tagged With: History, Infographics, United States

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