Thursday’s ad is for Schlitz, from 1960. It features a perfectly quaffed man in his pajamas and a robe raiding the icebox at 11:45 p.m. He’s got what’s presumably a Schlitz in one hand and a sandwich in the other. Surprisingly enough, that’s exactly what I look like just before midnight most nights … except for the robe … and the pajamas … and the sandwich.
Wednesday’s ad is for Miller High Life, from 1954, during their minimalist period. They seem to be well ahead of the curve showing a variety of different cheeses, including a giant vat of cheese sauce. We all know how well cheese and beer pair together. Unfortunately, I’m not sure Miller High Life has enough flavor to stand up to most of those cheeses, especially the blue.
Here’s a hilarious video from Down Under. Sh!t Beer Geeks Say is a video produced by the folks putting on Good Beer Week, an Australian beer week centered around Melbourne and Victoria, and also the Bridge Road Brewers. I especially love that Vinnie’s “Lupulin Threshold Shift” made it into the list of phrases used in the video.
Tuesday’s ad is for Ballantine, from 1961. While Ballantine may be one of the few American breweries in the 1960s making ales, this ad is for their Double LL, which was a “Light Lager.” You have to admit “Double LL” sounds better than light lager, even if it doesn’t quite make sense. Wouldn’t it just be “Double L” since “Double LL” would actually be “LLLL?” Either way, it’s “the ‘crisp’ refresher…”
Today’s infographic is pretty cool. It was created as design exercise, by Kris Erickson on his blog, EricksonData. It’s what he refers to as a Gephi Viz, this time with beer data. He used the bottled beers listed in the BreweryDB, “and filtered out many of the smaller US brewers (according to number of beers entered into BreweryDB).”
Click here to see the circle full size.
Monday’s ad is for Carling Black Label, from 1948. The ad is in French for the Canadian market and boasts that Carling is Canada’s most popular lager. But there’s no translation for “Mabel, Black Label!” But I’m still not sure why they’re playing tic-tac-toe on the tablecloth.
Today is the 29+16th birthday of Amy Dalton. Amy is the Advertising Manager for All About Beer magazine. As evidenced by the fact that none of the photos below feature Amy alone, she’s a consummate people person. A veteran of the newspaper industry, she’s been selling ads to the beer world now for years and, hopefully, has grown to appreciate the quirks and oddities of most of us in the beer community. Join me in wishing Amy a very happy birthday.
At the reception before the World Cup Gala Awards Dinner, with Tomme Arthur, at the 2008 Craft Brewers Conference.
Amy in between Jim Koch and Rick Lyke, along with Daniel Bradford at the far left, at a Boston Beer Brunch during GABF a few years ago.
All About Beer publishers Daniel Bradford and Julie Johnson Bradford with Amy at the 2007 Craft Brewers Conference in Austin, Texas.
Amy walking down the aisle a couple of years ago.
