
Today’s infographic is entitled The History of Beer, and was created by the Black Sheep Brewery in the UK.

Click here to see the poster full size.
By Jay Brooks

Today’s infographic is entitled The History of Beer, and was created by the Black Sheep Brewery in the UK.

Click here to see the poster full size.
By Jay Brooks
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Are Hops Addictive? I sure hope so. PopSci’s BeerSci series tackles that very question in an interesting article: Are Hops Addictive? So what’s the answer? I’m not telling, but don’t worry. The answer is a click away.

By Jay Brooks
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Today’s infographic is a poster of different common types of beer called Das Bier. It was created by Lemonwood Design.

Click here to see the poster full size.
By Jay Brooks
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Monks famously fasted for the forty days of Lent by supplementing their lack of food with liquid bread; beer. But how long could you really go without food, and especially water? In this interesting article, io9 tackles the question Could you drink beer instead of water and still survive? If the world ends in a nuclear fireball, I want to know how useful my beer cellar’s going to be as part of my survival plan.

By Jay Brooks

Friday’s ad is for Goetz, and their Country CLub Malt Liquor. It’s from 1955 and “Mmm — just wait until you taste it.” That’s not me saying that, that’s what the ad copy says. Notice that can looks smaller? It doesn’t appear to be a 12 oz. can. Maybe that’s the “new” part of “Party Brew!”? I also love this bit of ad copy: “So smooth — so different! Looks inviting … tastes exciting!” Hilarious. What exactly does “exciting” taste like?

By Jay Brooks

I’m pleased to announce that a number of South Bay, Silicon Valley brewers have banded together to form the Bay Brewers Guild, a new trade group for brewers located “South to Monterey, North to The Northern most point of the SF bay, East to all breweries that call the Bay their home (this can include places such as Livermore, Pleasanton, Walnut Creek, etc.), and West to the Pacific Ocean.” The new guild has been brewing for some time now, but it recently became official, and they’re a 501(c)3 non-profit organization as of November 27, 2012.
In a press release announcing their formation, the guild’s stated goals are the following.
They’re just getting started, and will be conducting monthly meetings. ALso, there’s no online presence yet, but I imagine that’s in the works. Executive Director of the new guild is Dan Satterthwaite, who’s a Siebel trained brewer who’s worked for Gordon Biersch and is currently in the process of opening his own brewery in Santa Cruz. If you’re in their geographic area and not currently a member, please contact Dan about becoming involved in the guild. Congratulations to everybody involved.

Founding Members of the Bay Brewers Guild:
By Jay Brooks
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Since today is World Water Day, our infographic for the day is So You Want To Save Water? Though it’s not strictly about brewing or beer, it seems relevant since water is the biggest ingredient used in brewing beer. Two interesting mentions of beer are in the poster. The first is that it takes 19.81 gallons to produce a glass of beer. I’m not sure about the exact number, but I do know many brewers are aware of their own water ratio and work hard to lower it. The second is that you can save 15,582 gallons of water per year if you switched from a daily glass of milk to a daily glass of beer. Now that’s conservation I can get behind.

Click here to see the infographic full size.
By Jay Brooks

Wow, this is big news. My old friend Jeremy Cowan sent me a note this morning about this. His company, Shmaltz Brewing, makers of He’Brew and the Coney Island Craft Lagers of beers, will very shortly no longer be a contract brewer. He’s building a 20,000-square foot, 50-barrel brewery in Upstate, New York — Clifton Park (about 10 minutes north of Albany) — which will have an annual capacity of 20,000 barrels. Production is expected to begin in April or May, with a grand opened currently scheduled for July 7, 2013. He’s been working on the plans for this for a year and was finally ready to announce it to the world. Also, great news, is that his brewer, at least initially, will be Paul McErlean (who I’ve judged at GABF with). Paul oversaw all Shmaltz’s contract brewing before and “created every recipe in Shmaltz’s award winning family of beers.”
Here’s more information from the press release:
After 16 years as one of contract brewing’s loudest cheerleaders, Shmaltz Brewing Company, handcrafters of HE’BREW – The Chosen Beer® and Coney Island Craft Lagers®, is breaking with tradition and opening its own New York State production brewery. Located in Clifton Park, NY, 10 minutes north of Albany’s capital district, Shmaltz’s new home boasts a 50-barrel brewhouse with 20,000 barrels of annual capacity. With a $3.25 million dollar budget and countless hours of planning and preparation, what began as an improbable fantasy only one year ago, has blossomed into a nearly 20,000 square foot brewing reality.
The first stainless kettles were delivered this week and the inaugural brew date is targeted for late-April. Packaging should commence in May and June, and Shmaltz projects bringing 100% of its production in-house by mid-to-late summer. The heart of Shmaltz’s new operation features a custom-made, 5-vessel manual workhorse brewhouse as well as 8 fermentation and 2 bright beer tanks manufactured in the US from Oregon’s JV Northwest. The 120-bottle-per minute packaging line comes from the well respected Italian experts at SBC/BC International. The new Shmaltz brewery will package 12 and 22 ounce bottles and kegs of their diverse core and seasonal favorites. Several new releases and collaborations are on tap for 2013, and Shmaltz will continue their acclaimed exploration of barrel-aging with a current inventory of more than 300 bourbon, rye whiskey, and tequila barrels. The brewery projects hiring upwards of 10 full time staff for the new operation in addition to the dozen staffers currently handling sales, marketing and contract brewing operations. The space also touts a 1,700 square foot tasting room, and roughly 800 square feet of office space.
Even with this new beginning, Shmaltz will be piloted under the watchful and experienced eyes of the same dynamic team that’s brought the craft beer world many years of delicious beer and delicious shtick, including Jeremy Cowan (Proprietor), Bob Craven (General Manager), Matt Polacheck (Art Director), Zak Davis (National Sales Manager), Jesse P. Cutler (PR Director), and Paul McErlean (Consulting Brewmaster who created every recipe in Shmaltz’s award winning family of beers).
A press event and ribbon cutting ceremony will be announced shortly for late April or early May. The official, public grand opening bash will take place on Sunday, July 7, 2013. Specific details will be announced soon. Following the opening, craft beer enthusiasts will be able to enjoy the nectar of the new brewery gods at Shmaltz’s tasting room throughout the year. Brewery tours will be available to the public — times will be announced this summer.
Congratulations to Jeremy and the whole Shmaltz tean. L’chaim.

By Jay Brooks
By Jay Brooks
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Today’s info graphic is titled the Rocket Science Behind Hangovers, from Rahul Desai’s Blog, showing how alcohol effects particular parts of the body, and how they lead to a hangover.

Click here to see the poster full size.
