Todays infographic is currently being pitched on Kickstarter, and was created by Dallas, Texas graphic designer Jason Haynes. His Beer Diagram Poster has eight days to go, and so far he’s raised 21 times the amount he needs to get his poster printed. It’s available in three sizes, and you have about a week to pledge if you’d like to get one of his posters, too.
You can see it larger on the Kickstarter page.
Earlier tonight, the 2013 Good Food Award winners were announced at a ceremony at the Grand Hall in the San Francisco Ferry Building. I had hoped to be there, but have been hunkering down trying to finish my book before SF Beer Week kicks off in a few weeks.
This is the third year for the Good Food Awards, where in addition to beer, they also judge Charcuterie, Cheese, Chocolate, Coffee, Pickles, Preserves and Spirits. The website also includes a ninth category, Confections, but for some reason they’re not listed among the winners. I judged the first year, and again this year. The awards are conducted by the Seedling Projects.
Congratulations to all the winners.
Friday’s ad is from the early 1930s, for Pabst Blue Ribbon, though it references the NRA — not that one, the other one — in this case the National Recovery Administration. The NRA was the agency charged with implementing the National Industrial Recovery Act, passed in June of 1933, as part of the New Deal effort to combat the Great Depression. Since it was found unconstitutional by the Supreme Court in 1935, there’s a pretty short window when the ad most likely ran. Still, the illustration is pretty cool, and looks like the later Beer Belongs ads that the industry ran after World War 2.
Today’s infographic is cheekily titled Beer Me Bro. It was created by Sarah Ostman, a student at Syracuse University, while she was an intern at Lab 42. Here’s her description of the project.
We took a look at a couple different topics surrounding men and beer advertising: how men are portrayed in ads, which factors influence their beer choice, and what types of ads they find most appealing. The most surprising stat? 57% of men said they don’t relate to male characters in beer ads. Check out the infographic below for the low-down on men in beer advertising.
You can see the infographic full size at Lab 42.
Thursday’s ad is for Schlitz, from 1953, showing a scene of a couple camping. They must have just arrived, because he’s just making the fire and her hair looks perfect. Not to mention that kicky sweater ensemble she’s wearing, that looks like the perfect camping outfit. Given the way she’s holding that can of beer up in the air so triumphantly, I think his plan was to take her into the woods and get her drunk. In that, it appears, he may have succeeded.
Good for a quick chuckle. What brewers do, from different perspectives.
Click here to see it full size.
In case you didn’t see this, it’s been up since last November, but it’s pretty funny, and mesmerizing to watch, especially from the laziness of your own couch or office chair. The video is simply workers at a beer distributor in Romania sorting the cases on mixed pallets as the come into the warehouse. I”m not quite sure why it’s called “Sorting Cases of Beer Like a Boss,” I think I’d call it “Sorting Cases Like It’s Friday Afternoon Minutes Before Quitting Time.” Or maybe happy hour was about to start?
Today’s infographic is about homebrewing, or really brewing anywhere. How to Make Beer at Home appeared in the OC Weekly blog in 2011.
The Brewers Association just released the number of breweries in the U.S. as of the end of last year. As of December 31, 2012, there were 2,336, which represents an increase of 387 over the previous year, meaning just over one new brewery opened every single day. Just as staggering; the total number of breweries-in-planning stood at 1,254.
And here’s the breakdown:
Wednesday’s ad is for Watney’s Dairymaid Stout, from what looks to be the 1970s, plus or minus. The first time I ever heard of Watney’s, probably like most Americans, was watching Monty Python, and their reference to “Bleedin’ Watney’s Red Barrel.” One interesting thing from the ad copy. It’s “the perfect mixer with most other beers.” I didn’t realize that was something people looked for in a beer. I also love the line at the bottom, mentioning another one of their stouts. “Watney’s Hammerton Stout: Brewed with Oatmeal & Glucose for Zest.” Yum, glucose. When was that a marketable ingredient?
