Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #3658: Dave Cowens & Bob Lanier For Miller Lite

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Friday’s ad is for “Miller Lite,” from 1986. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former Boston Celtics basketball player Dave Cowens and Detroit Pistons and Milwaukee Bucks basketball player Bob Lanier.

Beer In Ads #3657: Bob Uecker For Miller Lite

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Thursday’s ad is for “Miller Lite,” from 1982. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former Major League Baseball player and current sportscaster, comedian, and actor Bob Uecker, a.k.a. “Mr. Baseball.”

Beer In Ads #3656: Bubba Smith For Miller Lite

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Wedesday’s ad is for “Miller Lite,” from 1978. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former football defensive end Bubba Smith.

Beer In Ads #3655: John Madden For Miller Lite

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Tuesday’s ad is for “Miller Lite,” from 1985. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former football coach John Madden.

Beer In Ads #3654: Matt Snell For Miller Lite

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Monday’s ad is for “Miller Lite,” from 1978. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. The very first one featured former New York Jets running back Matt Snell, which began the trend of using former athletes along with a few notable celebrities that continued throughout the campaign. While Snell was in the first TV spot, I couldn’t find a print one apart from this later one that ran in a college newspaper.

Below is the very first Miller Lite ad from the Taste Great, Less Filling campaign.

Beer In Ads #3653: Budweiser Saturday Afternoon

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Sunday’s ad is for “Budweiser,” from 1963. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features three men playing pool on a Saturday afternoon with a few beers. The text begins “saturday afternoon….”

Beer In Ads #3652: Another Budweiser Saturday Night

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Saturday’s ad is for “Budweiser,” from 1962. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features a couple out on the town and at a bar, having a good time on a Saturday night. The text begins “saturday night….”

Beer In Ads #3651: Budweiser At The Lake

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Friday’s ad is for “Budweiser,” from 1962. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features a man sitting on the dock fishing with a cigarette and a can of beer in his hand. The text begins “at the lake….”

Beer In Ads #3650: Out Fishing With Budweiser

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Thursday’s ad is for “Budweiser,” from 1963. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features a man in a small fishing boat. He’s holding a can of beer in is hand and looking back at the camera with an inscrutable look on his face. The text begins “out fishing….”

Beer In Ads #3649: Budweiser With The Neighbors

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Wednesday’s ad is for “Budweiser,” from 1963. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features a group of men having some snacks and beer in a kitchen. Curiously, the set they used is the exact same kitchen from another ad called “out in the kitchen” from the same campaign, but with a different tablecloth and wallpaper. The text begins “the neighbors….”