Wednesday’s ad is for Birra Poretti, from 1900. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birificio Angelo Poretti, a brewery located in Varese, Italy. The brewery was founded in 1877, but in 1982 the Carlsberg Group bought a 50% stake, which today is 75%. The poster was created by Italian artist Aleardo Villa.
Tuesday’s ad is for Triumphator Löwenbräu, from 1940 or 1950. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This more recent poster is for Triumphator Löwenbräu, a doppelbock brand from the brewery, Löwenbräu AG, located in Munich. The beer is still being brewed today. No one seems to know who the artist was, and at least one source thinks he or she may have been Swiss, although most believe the artist was German.
Monday’s ad is for Gurten Bier, from 1993. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This more recent poster is for Gurten Bier, a beer brand of the former brewery, Gurten Bier AG, located in Gurten, nearby the city of Bern, Switzerland. The brewery was founded in 1864 by Johann Juker, but today is owned by Carlsberg. The poster was created by Swiss graphic designer Reinhart Morscher.
Sunday’s ad is for Bière du Cardinal Friborg, from 1910. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. Brasserie Cardinal was founded in 1788 by François Piller, and is located in Fribourg, Switzerland. The brewery was acquired by Feldschlösschen in 1991. It’s not known who the artist is that created this poster, at least I wasn’t able to discover who made it.
Saturday’s ad is for Pelforth, The Pride of France, from the later 1960s. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. Pelforth is a French brewery founded in 1921 in Mons-en-Barœul by three Lillois brewers (though one sources says 1914). It was originally called Pelican, after a popular dance at the time, but changed its name to Pelforth after World War II. The name is a mash up of Pelican and “forte”, which means strong – and this is the style of beer they brew, including a blonde, brune and amber. Today, the brewery is owned by Heineken.
Friday’s ad is another poster for kühles Bier, or “Cool Beer,” from 1954. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Heinz Fehling, who created both The Beach Babe and The Worker posters the same year. It appears that he may even have used the same models. Unfortunately, I could only find this black and white example of the poster, so it’s possible it was never used. (By contrast, the other two are widely available, even today.)
Thursday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for December 1953, and at the top, it reads.
Jedem sein Pläsierchen,
mir mein Bierchen!
That translates roughly, very roughly I suspect, as “Everyone’s plush, me my beer!” This is definitely one of the odder captions, and I’m sure there must be some idiom that Google Translate is not picking up on. At the bottom of the calendar is printed “Das Richtige für richtigen Durst!” or “Bier, The right thing for real thirst!”
Wednesday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for November 1953, and at the top, it reads.
Ein frisches Bier zur Abendzeit
schafft Frieden und Gemütlichkeit!
That translates roughly, very roughly I suspect, as “A fresh beer in the evening time creates peace and coziness!” At the bottom of the calendar is printed “Bier, Wer schafft, braucht Kraft!” or “Beer, Who creates, needs strength!”
Tuesday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for October 1953, and at the top, it reads.
Für meinen Durst
von schöner Hand —
ein frisches Bier
das lob’ ich mir!
That translates roughly, very roughly I suspect, as “For my thirst from a beautiful hand – a fresh beer I appreciate that!” At the bottom of the calendar is printed “Für richtigen Durst der richtige Trank!” or “Bier, For real thirst, the right potion!”
Monday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. In addition to posters and other promotional materials, the German Brewers Association also produced calendars promoting their beer beginning in 1951. These are the monthly pages from the 1953 calendar, and each of the illustrations is by Austrian artist Rudolf Hermann. He was apparently a somewhat controversial figure, primarily because one of his best-known works was a poster for the Degenerate Art Exhibition that the Nazi’s put on to vilify modern art and artists, but he was also persecuted by the Nazis, too, so it’s unclear what his involvement might have been. This page is for September 1953, and at the top, it reads.
Ob Norden, Süden, Osten, Westen,
ein Bier schmeckt überall am besten!
That translates roughly, very roughly I suspect, as “North, South, East, West,
a beer tastes the best everywhere!” At the bottom of the calendar is printed “Bier, Wer schafft, braucht Kraft!” or “Beer, Who creates, needs strength!”
