Beer In Ads #2953: The Beer Glass

April 3, 2019 By Jay Brooks

Wednesday’s ad is for an untitled work I’m calling The Beer Glass, from 1960. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’m not sure if this was part of posters promoting beer by the German Brewers Association, the Swiss Brewery Association, or something entirely different. It was created by Swiss artist Willi Eldenbenz.

Below is a more crude scan or photo of the same illustration printed in a magazine, or book, which gives some idea of how it may have been used. It seems likely that whatever was on the facing page gives this more context.

Beer In Ads #2952: The Smoking Beer

April 2, 2019 By Jay Brooks

Tuesday’s ad is for an untitled work I’m calling The Smoking Beer, from 1960. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’m not sure if this was part of posters promoting beer by the German Brewers Association, the Swiss Brewery Association, or something entirely different. It was created by Swiss artist Willi Eldenbenz. If you didn’t already notice it, take a close look at the shape that the smoke from the cigarette creates.

Beer In Ads #2951: The Bicycle Beer Clown

April 1, 2019 By Jay Brooks

Monday’s ad is for Der Fahrradclown, or the Bicycle Clown, from 1966. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This was part of a series of postcards promoting beer by the German Brewers Association. It was created by German artist Jo Müller.

Beer In Ads #2950: The Boat Beer Clown

March 31, 2019 By Jay Brooks

Sunday’s ad is for Der Bootclown, or the Boat Clown, from 1966. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This was part of a series of postcards promoting beer by the German Brewers Association. It was created by German artist Jo Müller.

Beer In Ads #2949: The Babysitting Beer Clown

March 30, 2019 By Jay Brooks

Saturday’s ad is for Der Kinderwagenclown, or the Baby Carriage Clown, from 1966. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This was part of a series of postcards promoting beer by the German Brewers Association. It was created by German artist Jo Müller.

Beer In Ads #2948: The Standing Beer Clown

March 29, 2019 By Jay Brooks

Friday’s ad is for Der Stehclown, or the Standing Clown, from 1966. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This was part of a series of postcards promoting beer by the German Brewers Association. It was created by German artist Jo Müller.

Beer In Ads #2947: Hurra! Bier!

March 28, 2019 By Jay Brooks

Thursday’s ad is for Hurra! Bier!, from 1937. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This was not part of the series of posters promoting beer by the German Brewers Association, the Swiss Brewery Association, and others, in the mid-20th century, but it seems to be in the same spirit of promoting beer generally. Many websites attribute it to French painter and lithographer Théodore Géricault, but he died in 1824, so it seems unlikely he created it nearly 100 years before the beer poster’s heyday, so it must have been someone else. The language appears to be German, so it likely wasn’t done in Géricault’s native country. It appears to have been made in Vienna, Austria by printmaker Paul Gerin, at least that appears on at least one copy of the print I found online. The small logo that’s visible above her left shoulder is for Gallery Otto, an Austrian art gallery that was founded in 1934, so the date at least makes sense. But there’s still no credible information about the artist who created the poster, which is a shame.

Because I couldn’t leave it there, I did finally discover that the original may have first appeared in the September 1937 issue of an Austrian magazine. The scan below is from that magazine, called simply “Wiener Magazine” (Viennese Magazine) which I found at ANNO – AustriaN Newspapers Online, described as “Historic Austrian newspapers and magazines online.” It appears to have been on page 100, which seems to be the back page of the magazine. Sadly, there’s still no information about the artist, but there is some satisfaction in possibly having found the origin of the art.

Beer In Ads #2946: Drinking Beer Helps Agriculture

March 28, 2019 By Jay Brooks

Wednesday’s ad is another ad for Wer Bier Trinkt, Hilft Der Landwirtschaft, or literally Those who drink beer, help the agriculture, from the 1960s. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This was not part of the series of posters promoting beer by the German Brewers Association in the mid-20th century, but may have been a collaboration between the brewers’ group and an agriculture trade organization.

Beer In Ads #2945: Drinking Beer Helps Agriculture

March 26, 2019 By Jay Brooks

Tuesday’s ad is for Wer Bier Trinkt, Hilft Der Landwirtschaft, or literally Those who drink beer, help the agriculture, from the 1960s. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This was not part of the series of posters promoting beer by the German Brewers Association in the mid-20th century, but may have been a collaboration between the brewers’ group and an agriculture trade organization.

Beer In Ads #2944: Fresh From The Beer Barrel

March 25, 2019 By Jay Brooks

Monday’s ad is for Frisch vom Fass Bier, or Fresh from the Beer Barrel, from 1966. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist H. Heintz.

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