Friday’s ad is for the Frank Fehr Brewing Co., from 1950. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer as a pairing with Boston baked beans and bacon. I think is well before the days when advertising agencies hired professional food stylists to make the food look perfect, and as appetizing as possible. And while they’re still using their tagline, “It’s Al-ways Fehr Weather,” I confess I don’t understand why there’s a hyphen in always.
Thursday’s ad is for the Frank Fehr Brewing Co., from 1951. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer as a pairing with fish. I do love how they’ve cut the lemons on the fish so they look like flowers, that’s a nice touch. I’m not sure about the sides, though, which seem to include lima beans and what I think are some sad-looking French fries. They’re getting a lot of mileage out of their tagline. “It’s Always Fehr Weather.”
Wednesday’s ad is for the Frank Fehr Brewing Co., from 1951. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer as a pairing with food, although that is one seriously scary looking dish. What the hell is that thing? Is it a slap of meat in Jell-O. I see a bone, I think? And what’s on top, it may be rice but could just as easily be something far worse. Sheesh!
Tuesday’s ad is for the Frank Fehr Brewing Co., from 1950. The Louisville, Kentucky brewery is advertising their Fehr’s XL Beer for summer and also selling branded coolers for your picnics with this tagline. “Take Fehr’s along. It’s Good!”
Monday’s ad is for Knickerbocker Beer, from 1954. This is number 5 in a series by the Jacob Ruppert Brewing Co. The fifth one shows the “Christening Of Kip’s Bay,” illustrated by Lumen Martin Winter. It depicts the story of an incident during the Revolutionary War, with text by author Washington Irving. “Kips Bay was an inlet of the East River running from what is now 32nd Street to 37th Street.” According to Wikipedia:
Kips Bay was the site of the Landing at Kip’s Bay (September 15, 1776), an episode of the American Revolutionary War and part of the New York and New Jersey campaign. About 4,000 British Army troops under General William Howe landed at Kips Bay on September 15, 1776, near what is now the foot of East 33rd Street. Howe’s forces defeated about 500 American militiamen commanded by Colonel William Douglas. The American forces immediately retreated and the British occupied New York City soon afterward.
Sunday’s ad is for Knickerbocker Beer, from 1954. This is number 4 in a series by the Jacob Ruppert Brewing Co. The fourth one shows when “Dutch Weight,” illustrated by Lumen Martin Winter. It depicts a rather weird story of Native Americans being cheated by Dutch traders, with text by author Washington Irving.
Saturday’s ad is for Knickerbocker Beer, from 1954. This is number 3 in a series by the Jacob Ruppert Brewing Co. The third one shows when “Dutch Landing at Communipaw,” illustrated by Lumen Martin Winter. It depicts a rather weird story of Native Americans committing suicide after hearing a trumpet, with text by author Washington Irving.
Friday’s ad is for Knickerbocker Beer, from 1954. This is number 2 in a series by the Jacob Ruppert Brewing Co. The second one shows when “Hudson Sights Manhattan,” illustrated by Lumen Martin Winter. It depicts a rather fanciful story of this event, with text by author Washington Irving.
Thursday’s ad is for Knickerbocker Beer, from 1954. This is number 1 in a series by the Jacob Ruppert Brewing Co. The first one shows the “Purchase Of The Island Of Manhattan,” illustrated by Lumen Martin Winter. It depicts a rather fanciful origin story for the Purchase of the Island of Manhattan, as told in the text.
Wednesday’s ad is for Buckeye Sparkling Dry Beer, from 1961. Buckeye Brewing was in Toledo, Ohio. The ad shows three different size bottles of Buckeye Beer bowling. This is at a time when the TV show “Bowling for Dollars” was the highest rated sports show on television, so it makes sense. But the anthropomorphized bottles still look a little unsettling to me, though I can’t quite put my finger on exactly why.
