Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5301: Heineken’s Bokbier

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s ad was created for Heineken’s Bokbier, which was published around 1910. This poster was made for the Heineken Brewery, which was founded in 1864 by Gerard Adriaan Heineken. The lithograph was designed by Dutch painter Geert Grauss and printed by Senefelder, the company founded by Alois Senefelder (who invented lithography).


Beer In Ads #5300: Senats-Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s ad was created for Senats-Bock, A Doppel-Bock Beer, which was published in 1955. This poster was made for the various breweries in Hamburg, Germany, who annually created a seasonal doppelbock known as “Senats-Bock” or “Hamburger Senatsbock,” which was a traditional strong collaborative Doppelbock that locak breweries each brewed in their own unique creative interpretation of a classic bock style, typically launched with a grand tapping ceremony (Anstich) early in the year, held at the Hamburg Rathaus.  The poster was created by German graphic designer and artist Thomas Abeking.

Beer In Ads #5299: Look Who’s Here — Iron City Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s ad was created for Iron City Bock Beer, which was published around 1938. This ad was made for the Pittsburgh Brewing Co., of Pittsburgh, Pennsylvania and was founded by Edward Frauenheim in 1861.  I assume the ad was done in-house or by their regular agency.

Beer In Ads #5298: Löwenbräu Pale Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s ad is for Löwenbräu Pale Bock Beer, which was published on July 22, 1964. This ad was for the Löwenbräu Brewery, of Munich, Germany, which was originally founded in 1383. It’s funny to me that in trying to position the brand as high-end, they state that it’s “the world’s most exclusive and expensive beer.” This ad ran in the Evening Standard, of London, England.

Beer In Ads #5297: Frankfurter Bürgerbräu Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s poster was created for Frankfurter Bürgerbräu Bock, which was published mayybe around 1900, but that’s just a wild guess. This poster was made for the Frankfurter Bürgerbräu, of Frankfurt am Main, Germany, which was originally founded in 1860, and merged with the Binding Brewery in 1921, and today is part of he Radeberger Group. Unfortunately, I could not figure out who created the art or when it was actually published.

Beer In Ads #5295: My Bock Beer Is Warranted Strictly Pure

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s ad is for Eagle Bock Beer, which was published on July 19, 1877. This ad was for the Eagle Brewery, formerly known as the Old Rogner Brewery, of Indiana, Pennsylvania, which was originally founded in 1875, but lasted only two years under the ownership of John Rogner. It appears to have continued as the Eagle Brewery by Ignatius Krug, but I couldn’t find any additional information about the brewery. This ad ran in the Indiana Democrat, also of Indiana, Pennsylvania.

Beer In Ads #5294: Heute ff Bockbier!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s artwork was created for a generic bock with the title “Heute ff Bockbier!” which translates from German as either “Today Very Fine Bock Beer!” or “Bock Beer on Tap Today.” I’m not sure who or what it was created for, or even when, so could be fairly modern. But I do quite like the art. It almost resembles a Christmas wreath.

Beer In Ads #5293: Meister Brau Gives You More Of What You Drink Beer For

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s ad is for Meister Bräu Bock Beer, among four others, which was published in 1969. This double truck ad was for the Peter Hand Brewery Co. of Chicago, Illinois, which was originally founded in 1891.. This ad ran in the Chicago Tribune, also of Chicago, Illinois.

Beer In Ads #5292: Ayinger Celebrator Doppelbock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s artwork was created for “Celebrator Doppelbock,” which was published around 1910. It was created for the Ayinger Privatbrauerei, or Ayinger Brewery, of Aying, Germany, which was founded in 1877. This label was created by Merchant Du Vin importer, and artist, Charles Finkel, in Seattle, Washington. Notably, this is the 600th bock work I’ve shared.

Beer In Ads #5291: Honolulu Brewery’s Famous Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s ad is for Honolulu Bock Beer, which was published in 1904. This ad was for the Honolulu Brewing & Malting Co., of Honolulu, Hawaii, which was originally founded in 1898. This ad ran in the Honolulu Star Bulletin, also of Honolulu, Hawaii.