Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5204: Bock Beer! The First Genuine Bock Of The Season

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s first ad is for Heublein’s Bock Beer, which was published on April 4, 1878. This ad was for the Heublien Company of Hartford, Connecticut, which was originally founded by Andrew Heublien in 1862 as a restaurant. They were one of the first companies to sell RTDs (Ready-to-Drink cocktails) in 1875 and soon after, in 1906, acquired the rights to sell, and later manufacture, A-1 Steak Sauce. WHile I couldn’t find anything specific about them brewing beer in the 19th century, they must have had someone brew it for them. This ad ran in the Hartford Courant, also of Hartford, Connecticut.

Beer In Ads #5203: Now’s The Time To Say … Blitz Weinhard Bock For Me!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s second ad is for Blitz Weinhard Bock Beer, which was published on April 3, 1951. This ad was for the Blitz Weinhard Brewing Co. of Portland, Oregon, which was originally founded in 1856. This ad ran in the Oregonian, also of Minneapolis, Oregon.

Beer In Ads #5202: The Bock Beer Time Is Near, And It Comes But Once A Year

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s first ad is for Gleuk’s Bock Beer, which was published on April 3, 1912. This ad was for the Gluek Brewing Co. of Minneapolis, Minnesota, which was originally founded in 1857. This ad ran in the Star Tribune, also of Minneapolis, Minnesota.

Beer In Ads #5201: The Old Brewmaster Says: Spring Time Is “Bock Beer” Time.

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for Rainier Bock Beer, which was published on April 2, 1913. This ad was for the Rainier Brewing Co., of Seattle, Washington, which was originally founded in 1878, though during American prohibition they did brew Rainier in Canada at a brewery located in Kamloops, British Columbia. This ad ran in The Vancouver Sun, of Vancouver, British Columbia, in Canada.

Beer In Ads #5200: Voigt’s “Bock Beer” Just Arrived

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s first ad is for Voigt’s Bock Beer, which was published on April 2, 1913. This one was for the Voigt Brewing Co., of Detroit, Michigan, founded in 1866 by William Voigt.  This ad ran in The Flint Journal, of Flint, Michigan.

Beer In Ads #5199: Spring Is Here!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s second ad is for Rheingold Bock Beer, which was published on April 1, 1899. This one was for the Liebmann Breweries, of New York, New York, a.k.a. Rheingold Brewery, which was originally founded in 1854 by Samuel Liebmann.  This ad ran in The Miami News, of Miami, Florida.

Beer In Ads #5198: Heim’s Bock Beer! Ready To-Day

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s first ad is for Heim’s Bock Beer, which was published on April 1, 1899. This one was for the Ferdinand Heim Brewing Co., of Kansas City, Missouri, which was originally founded in 1884. This ad ran in The Kansas City Star, of Kansas City, Missouri.

Beer In Ads #5197: Bock Beer! On Tap After March 30

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s second ad is for Poth Bock Beer, which was published on March 31, 1893. This one was for the F.A. Poth Brewing Co., of Philadelphia, Pennsylvania, which was originally founded in 1864. This ad ran in The Times, of Trenton, New Jersey.

Beer In Ads #5196: Bock Beer & Baseball, Both Here — That’s All!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s first ad is for Tacoma Bock Beer, which was published on March 31, 1917. This one was for the Pacific Brewing & Malting Co., which was founded in 1897 in Tacoma, Washington. They also had a location in San Jose, California that was founded as the Krahenburg & Co., or Fredricksburg Brewery, in 1872, but apparently was bought by the Tacoma brewery who called by their own name from 1933-1951. But the ad below lists San Francisco, California, not just in the ad but San Francisco is printed on the bottle depicted in the ad, as well, so perhaps they had a facility in the city there. This ad has one of my favorite text blurbs from any ad: “Buck up, man! ‘Now is the Winter of our discontent made glorious’ by Spring’s greatest teams — Bock Beer and Baseball.” This ad ran in The Bulletin, also of San Francisco, California.

Beer In Ads #5195: … I’m The Bock You’re Looking For …

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s second ad is for Gunther’s Bock Beer, which was published on March 30, 1934. This one was for the Gunther Brewing Co., of Baltimore, Maryland, which was originally founded in 1900 by George Gunther, or 1881, according to the ad itself. This ad ran in The Evening Sun, also of Baltimore, Maryland.