Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #484: America’s Earliest Thanksgiving … Was For Corn

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Thursday’s Thanksgiving Day ad is for Budweiser. I’m not sure when the ad originally ran, but clearly it’s from a time when sensitivities toward Native Americans weren’t particularly keen. That’s based on the ad copy, which after the headline — “America’s Earliest Thanksgiving … Was For Corn” — is the following:

With joyous chants and throbbing tom-toms, the Indians celebrated each bountiful harvest of maize. How the red man would marvel to see the part his native grain plays in the nutrition and individual prosperity of modern America!

Later in the ad, the copy connects corn to “its neighbor, barley,” adding. “For, from America’s costliest barley comes Budweiser to adds its distinctive, delicious taste to the fine flavors that make such a world of difference between merely eating and really dining.” Curiously, no mention of rice, though.

Happy Thanksgiving, everybody!

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Beer In Ads #482: Biere de Chartres

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Tuesday’s ad is another by Eugene Oge, a French illustrator who did a number of great beer adverts during his lifetime from 1861-1936. He was a major figure in the Belle Epoque and did many outstanding ads for resorts, food, and all sorts of beverages and brands. This is the third of his I’ve featured, and it’s for a presumably French beer brand, Biere de Chartres.

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Beer In Ads #481: I Was Curious About TV

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Monday’s ad is for Schlitz, from 1950. It’s yet another of the “I was curious” series. In this installment, a couple gets dressed up to go to another well-dressed couple’s house to watch that new-fangled tee-vee that everyone was talking about. I love how the man holding the six-pack of beer is using just his fingertips.

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Beer In Ads #480: Red For Black Label

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Friday’s ad is for Carling Black Label, from 1962. The ad is pretty simple, and I assume I may be missing part of it since there’s no text at all. But the photo is just a red-headed woman wearing all red, with red nail polish, holding a glass of Carling Black Label while looking longingly at the camera. Red for Black Label. Who’s thirsty?

Black-Label-Beer-1962

Beer In Ads #479: Real Gusto Plain

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Thursday’s ad is for Schlitz, from their “Real Gusto” series of ads that took place in the 1960s. This is at least the fourth one of these I’ve featured, and it’s probably one of the tamest. While other ads included a can, a hat and even the Olympics, this is just a smiling man in a plain white shirt gripping his mug of beer as foam trickles down the side, threatening to drip to the ground any second now.

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Beer In Ads #478: Eisbär-Braü Schneider Brive

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Wednesday’s ad is for Eisbär-Braü Schneider Brive. And while I don’t know the pilsner ad’s age, it does contain art nouveau elements, especially those beautiful framing elements, which suggests the decades right before and right after the turn of the 18th century into the 19th. The polar bear with the mug of beer on a tray is cool, too, but that doesn’t look like a pilsner, does it?

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Beer In Ads #477: Herbert Leupin’s Manly Kuhles Bier

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Tuesday’s ad is yet another ad by famed Swiss illustrator Herbert Leupin. Like the last two, I’m not sure what beer this ad is for or when it was created. The ad, of course, is for kühles bier — cold beer — though instead of being like yesterday’s ad showing a “hot” blonde in a swimsuit frolicking in the ocean, this one shows a dashing man about to quench his thirst with a tasty beverage.

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Beer In Ads #476: Herbert Leupin’s Kuhles Bier

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Monday’s ad is an another interesting ad by famed Swiss illustrator Herbert Leupin. Like the last one, I’m not sure what beer this ad is for or when it was created, though he worked mainly beginning in the late 1930s and then took up painting around 1970. So we can safely say it was between those dates. The ad, of course, is for kühles bier — cold beer — though showing a “hot” blonde in a swimsuit frolicking in the ocean doesn’t really seem consistent with that. Still, it’s a cool ad all the same.

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