Our 93rd Guinness ad shows a very prolific fisherman who’s clearly waaay over the catch limit for the day. But I guess he had to fill the boat with fish before he felt entitled to a Guinness. I confess I work that way, too. I’ll deny myself a beer until I finish an article or even a post to motivate myself to get it done. Somehow it tastes sweeter — or hoppier — that way.
Friday’s ad is another one for the Japanese beer Sapporo, this one from 1935. What a great expression on her face as she looks longingly and lovingly at whoever just poured her the glass of beer.
Thursday’s ad is for the Japanese beer Sapporo, from 1927. I don’t know if the woman really is a geisha, but it made for a snappier title. Plus, it’s a cut above the usual ad in artistry.
Wednesday’s ad is for Artois, when the brewed more than just Stella. I don’t the ad’s age, but it certainly looks retro and highly stylized. Anybody know when they used the slogan “Pass on something good?” But the ad isn’t even about the beer, but the glass, which apparently is “A Glass Crafted To Keep Beer Colder” with an arctic setting to drive home the point.
Tuesday’s ad is an another old classic, by Eugene Oge, a French illustrator who did a number of great beer adverts during his lifetime from 1861-1936. He was a major figure in the Belle Epoque and did many outstanding ads for resorts, food, and all sorts of beverages and brands. This is the second of his I’ve featured, the first being Biere au Diable. This one, Biere Du Lion, I think was a Wallonian brand, from Brasserie Vervifontaine? I love the expression on the drinking fat man.
Monday’s ad is an interesting ad by famed Swiss illustrator Herbert Leupin. I’m not sure what beer this ad is for or when it was created, though he worked mainly beginning in the late 1930s and then took up paintings around 1970. So we can safely say it was between those dates. I love the simplicity, though, and the cartoonish hand holding up the umbrella.
Our 92nd Guinness ad features the iconic seal carrying two trays of food, urging thirsty Guinness drinkers to “Have a Snack” as he balances a pint of Guinness on his nose. “My Goodness: indeed.
Friday’s ad is a 1960 ad for Budweiser cans, showing the “Smart way to buy Bud … Pick a Pair.” The ads shows a housewife, oddly backlit, picking up a six-pack of Bud cans.
Thursday’s ad is a 1942 ad for Ballantine. Given that it’s the middle of World War 2, showing off new American technologies such as this beautiful new train engine — my son Porter would be salivating over it — makes sense, especially with that forward looking tagline: “How American it is … to want something better.”
Wednesday’s ad is a pre-war 1937 ad for Budweiser. A stylized pin-up fortune teller is peering into her crystal ball containing a crystal beer. Seeing the Budweiser, she declares “I see you have excellent taste.” See, I knew those fortune tellers were fakes.
