Our 78th Guinness is the scan of an original mock-up using the tagline “Lovely day for a Guinness.” Most likely it was meant for the time period during World War II given the military men and the Toucans flying in formation.
Beer In Ads #420: SweetWater 420 Fest
Friday’s ad is the 420th beer ad I’ve posted so in honor of that number, today’s ad is for a beer festival, the 420 Fest put on by SweetWater of Atlanta, Georgia. It was done by artist R. Marx for the 2008 festival. Happy 420!
Beer In Ads #419: When You’re Out Of Schlitz …
Thursday’s ad is another one for Schlitz, this time much later, from 1968. Using their popular “When you’re out of Schlitz, you’re out of beer” slogan. The image, though, is a less-than-flattering angle.
Beer In Ads #418: Coming Home From A Day’s Hard Work
Wednesday’s ad is from 1941 for Schlitz, and is certainly a product of its time. Showing a housewife pouring glasses of Schlitz as her work-weary husband waves through the window as he walks home from work. The ad copy is great. “Coming home from a day’s hard work, it’s a truly happy husband who finds Schlitz at the evening meal!”
Beer In Ads #417: Under Peter Ballantine’s Glass
Tuesday’s ad is an old woodcut piece of art used to promote Ballantine Ale. Whether it was used in an advertisement or for some other promotional purpose is unclear. It’s visually telling the presumably mythical story of how the Ballantine three-ring logo was born, when its founder, Peter Ballantine, had set down his glass a few times, accidentally creating a perfect geometric shape known as Borromean rings. As the first woodcut suggests “Under his glass Peter Ballantine found a trade-mark now famous.” The Borromean rings became Ballantine’s logo, which did make the brand very recognizable.
In the second woodcut, the incredibly buff Peter Ballantine is pointing to the rings, presumably showing them to someone else, unless he’s in the habit of pointing and talking to himself, of course. And just look at the grip he keeps on his beer. No one is taking that glass away from him.
Still, pretty awesome art.
Beer In Ads #416: Pabst Makes It Perfect!
Monday’s ad is for Pabst from, it appears, sometime in the 1950s. It’s a double truck ad with a free wheeling high-spirited woman on one side of the fence and her conservative beau on the other. In his cowboy hat and tweed jacket, he’s looking askance at her unfettered emotions, barely moving as he holds on to his bottle of beer.
Guinness Ad #77: Free Kick
Our 77th Guinness ad features a free kick in a soccer … er, football match that the goalie is unable to stop because it was kicked hard enough to propel both the ball and the goalie into the net for a score. The source of that force can be found sticking out of his back pocket: a bottle of Guinness.
Beer In Ads #415: Bursting With Freshness … That’s Hamm’s!
Friday’s ad is for Hamm’s, from 1965, and that is one seriously large bubble perched on top of the open bottle. And although in front of the person is just a white wall or sheet, behind him — at least in reflection — is quite the outdoor setting.
Beer In Ads #414: Burgie! Original California Beer
Thursday’s ad is for Burgie, from 1974, and makes a big deal about its California origins. “The California life. You can live it anywhere, because most of all it’s a feeling. Burgie beer was made for that special feeling. Light. Golden. With the true Western taste. If you live our life, you’re going to love our beer.” The can shows an old-time San Francisco scene and that’s where the can says it was brewed, too. So he kicker is that after lavishing all that attention on California, the tagline veers eastward. “Burgie: Original California Beer. Now in Chicago.”
Beer In Ads #413: A Night On The Town
Wednesday’s ad is for Miller high Life, from 1948, and shows a fancy party and a swanky restaurant with a spiffy view looking out and down on whatever city it’s supposed to be. And at the center of it all, the server is bringing a pilsner glass of Miller High Life.
