Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #235: Colt 45 On The Playboy Jet

November 3, 2010 By Jay Brooks

ad-billboard
Wednesday’s ad is for the malt liquor Colt 45 and a contest where someone could win a “completely unique weekend on Playboy’s Jet.” I picked the ad because I’m getting on a plane early tomorrow morning and it is decidedly not the Playboy Jet. Does Playboy even have the jet anymore? My guess is no, and for that reason I have no idea when this ad is from, though it seems like the 1970s is a safe bet. But as the text for the contest begins, which makes me wonder, “do I deserve [a] Colt 45 weekend?” Does anyone?

Colt-45-playboy

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing

Beer In Ads #234: Miss Rheingold On Voting

November 2, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is for Rheingold beer, features Miss Rheingold for 1956 — Hillie Merritt — holding a stuffed elephant and donkey for the election that year, which would have been held November 6, 1956. That was the year Dwight D. Eisenhower defeated Adlai Stevenson. Oddly enough there’s no text whatsoever about the election or politics of any kind, and in fact if it weren’t for the plush political symbols it could be a completely generic beer ad. Happily, however, the stuffed animals are there. Look closely at them. Is it just me, or does the donkey look like he’s laughing while the elephant is wearing a somewhat maniacal expression?

Rheingold-1956-3

Filed Under: Art & Beer, Beers, Politics & Law Tagged With: Advertising, History

Beer In Ads #233: Stroh’s Beer Salutes The World Champions

November 1, 2010 By Jay Brooks

ad-billboard
With the World Series ending in a Giants victory tonight, this will be the last baseball ad, at least for now. It’s for Stroh’s Beer and celebrates the Detroit Tigers winning the World Series in 1968 (though the ad ran the following year, in 1969).

Strohs-1969-tigers-baseball

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

Beer In Ads #232: Schlitz Pumpkin Carving

October 31, 2010 By Jay Brooks

ad-billboard
With the World Series and baseball ads plus Halloween this weekend, I’m doubling up on ads so I can highlight both baseball and Halloween-themed ones. Today’s Halloween ad is from 1956 and is for Schlitz, depicting some pumpkin carving for Halloween. And to help their creativity along, they’re enjoying a couple of cans of Schlitz, poured into tall pilsner glasses.

schlitz-pumpkin-carving

And here’s just the artwork from the ad.
sch56pumpkin

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Schlitz

Beer In Ads #231: Leo Durocher For Rheingold

October 31, 2010 By Jay Brooks

ad-billboard
With the World Series and baseball ads plus Halloween this weekend, I’m doubling up on ads so I can highlight both baseball and Halloween-themed ones. Today’s baseball ad is from 1942 and features baseball legend Leo Durocher, when he was a manager for the Brooklyn Dodgers. Durocher is saying that “My beer is Rheingold — the DRY beer!”

Rheingold-1942-leo-durocher

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

Beer In Ads #230: Hobgoblin, “Afraid of the Dark, Lagerboy?”

October 30, 2010 By Jay Brooks

ad-billboard
With the World Series and baseball ads plus Halloween this weekend, I’m doubling up on ads so I can highlight both baseball and Halloween-themed ones. Today’s Halloween ad is fairly contemporary and is for UK beer Hobgoblin, brewed by the Wychwood Brewery located in Witney, part of Oxfordshire.

hobgoblin_lagerboy_halloween

Filed Under: Art & Beer, Beers Tagged With: Advertising, UK

Beer In Ads #229: Pabst Cool Blue Catch

October 30, 2010 By Jay Brooks

ad-billboard
With the World Series and baseball ads plus Halloween this weekend, I’m doubling up on ads so I can highlight both baseball and Halloween-themed ones. Today’s baseball ad is from the 1970s for Pabst. The “Cool Blue” Pabst baseball player is running to make the catch … of a mug of beer.

Pabst-cool-blue-1970s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Guinness Ad #41: Twisted Tuba

October 30, 2010 By Jay Brooks

guinness-toucan
Our 41st Guinness poster by John Gilroy features the largest, most twisted tuba ever made, whose playing is undoubtedly made possible by Guinness. That’s what gave him “Guinness for Strength” to be able to play such a big tuba.

Guinness-tuba-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #228: When You Know Your Beer …

October 29, 2010 By Jay Brooks

ad-billboard
With the World Series and baseball ads plus Halloween this weekend, I’m doubling up on beer ads so I can also highlight a few Halloween-themed ones. The first of these is a Budweiser ad from 1953 featuring a truly scary mask and a witch holding up a glass of beer to toast a jack-o-lantern along with the tagline “When you know your beer … it’s bound to be Bud.

Bud-1953-halloween

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Holidays

Beer In Ads #227: Schlitz The Ump

October 29, 2010 By Jay Brooks

ad-billboard
Friday’s beer and baseball ad is the ninth one featured going into the World Series. The ad is from 1951 and is for Schlitz. It features two players — or perhaps managers? — arguing about something while the ump keeps on smiling, as he pours himself a bottle of Schlitz.

Schlitz-1951-conflict-resolution

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Schlitz, Sports

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