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Jay R. Brooks on Beer

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Beer In Ads #233: Stroh’s Beer Salutes The World Champions

November 1, 2010 By Jay Brooks

ad-billboard
With the World Series ending in a Giants victory tonight, this will be the last baseball ad, at least for now. It’s for Stroh’s Beer and celebrates the Detroit Tigers winning the World Series in 1968 (though the ad ran the following year, in 1969).

Strohs-1969-tigers-baseball

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

Beer In Ads #232: Schlitz Pumpkin Carving

October 31, 2010 By Jay Brooks

ad-billboard
With the World Series and baseball ads plus Halloween this weekend, I’m doubling up on ads so I can highlight both baseball and Halloween-themed ones. Today’s Halloween ad is from 1956 and is for Schlitz, depicting some pumpkin carving for Halloween. And to help their creativity along, they’re enjoying a couple of cans of Schlitz, poured into tall pilsner glasses.

schlitz-pumpkin-carving

And here’s just the artwork from the ad.
sch56pumpkin

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Holidays, Schlitz

Beer In Ads #231: Leo Durocher For Rheingold

October 31, 2010 By Jay Brooks

ad-billboard
With the World Series and baseball ads plus Halloween this weekend, I’m doubling up on ads so I can highlight both baseball and Halloween-themed ones. Today’s baseball ad is from 1942 and features baseball legend Leo Durocher, when he was a manager for the Brooklyn Dodgers. Durocher is saying that “My beer is Rheingold — the DRY beer!”

Rheingold-1942-leo-durocher

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

Beer In Ads #230: Hobgoblin, “Afraid of the Dark, Lagerboy?”

October 30, 2010 By Jay Brooks

ad-billboard
With the World Series and baseball ads plus Halloween this weekend, I’m doubling up on ads so I can highlight both baseball and Halloween-themed ones. Today’s Halloween ad is fairly contemporary and is for UK beer Hobgoblin, brewed by the Wychwood Brewery located in Witney, part of Oxfordshire.

hobgoblin_lagerboy_halloween

Filed Under: Art & Beer, Beers Tagged With: Advertising, UK

Beer In Ads #229: Pabst Cool Blue Catch

October 30, 2010 By Jay Brooks

ad-billboard
With the World Series and baseball ads plus Halloween this weekend, I’m doubling up on ads so I can highlight both baseball and Halloween-themed ones. Today’s baseball ad is from the 1970s for Pabst. The “Cool Blue” Pabst baseball player is running to make the catch … of a mug of beer.

Pabst-cool-blue-1970s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Guinness Ad #41: Twisted Tuba

October 30, 2010 By Jay Brooks

guinness-toucan
Our 41st Guinness poster by John Gilroy features the largest, most twisted tuba ever made, whose playing is undoubtedly made possible by Guinness. That’s what gave him “Guinness for Strength” to be able to play such a big tuba.

Guinness-tuba-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #228: When You Know Your Beer …

October 29, 2010 By Jay Brooks

ad-billboard
With the World Series and baseball ads plus Halloween this weekend, I’m doubling up on beer ads so I can also highlight a few Halloween-themed ones. The first of these is a Budweiser ad from 1953 featuring a truly scary mask and a witch holding up a glass of beer to toast a jack-o-lantern along with the tagline “When you know your beer … it’s bound to be Bud.

Bud-1953-halloween

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History, Holidays

Beer In Ads #227: Schlitz The Ump

October 29, 2010 By Jay Brooks

ad-billboard
Friday’s beer and baseball ad is the ninth one featured going into the World Series. The ad is from 1951 and is for Schlitz. It features two players — or perhaps managers? — arguing about something while the ump keeps on smiling, as he pours himself a bottle of Schlitz.

Schlitz-1951-conflict-resolution

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Schlitz, Sports

Beer In Ads #226: Narragansett, Go For Two!

October 28, 2010 By Jay Brooks

ad-billboard
Thursday’s beer and baseball ad is the eighth one featured going into the World Series. The ad is from 1968 and is for Narragansett Beer. The spokeswoman is wearing a Boston Red Sox cap and urging customer to “Go For Two!” Just like the San Francisco Giants tonight.

1968-Narragansett

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

Beer In Ads #225: Falstaff, This Is The One

October 27, 2010 By Jay Brooks

ad-billboard
Wednesday’s beer and baseball ad is the seventh one featured going into the World Series. The ad is our second for Falstaff and appropriately mentions the seventh inning stretch. The ad is from 1963 and starts out with “For your Light-hearted moments … This is the One.” I can’t tell if the ad is photographed or a hyper-realistic illustration. The pair just look so perfect that it’s hard to tell. The veins in his arms, the impish smirk, the perfect hair. Then there’s the woman behind him, throwing off her catcher’s mitt with tousled hair and a perfect come hither smile. The guy actually looks a little bit like a very young Ed O’Neil, the Dad on “Married with Children” and now on “Modern Family.” The text at the bottom begins “Seventh inning! Stretch for a Falstaff!”

Falstaff-1963-baseball

Filed Under: Art & Beer, Beers Tagged With: Advertising, Baseball, History, Sports

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