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Beer Anniversary: Vanberg & DeWulf

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Today, 30 years ago, Don Feinberg and Wendy Littlefield launched Vanberg & DeWulf, one of the first companies to specialize in importing Belgian beer to the United States. Originally, they conceived of the company as a way to keep visiting Belgium on a regular basis and see the many friends they’d made when they lived there for three years after college, not realizing they’d be part of a larger movement popularizing Belgian beer in the states. At the time, here’s what they were thinking.

We lived in Belgium for three years right out of college and began importing so that when our companies transferred us to the States we would still have an excuse to return to see our friends and visit the places we loved. What began as a hobby turned into a career, and we have a decades-long wacky, improbable fascination with the culture of the country and its brewers.

As my friend Tom Peters from Monk’s Cafe in Philadelphia put it:

Toast to the pioneers of bringing Belgian beers to the US. Don Feinberg & Wendy Littlefield have been bringing us the likes of Duvel, Boon, Dupont, Scaldis and other top-flight Belgian ales for the past THIRTY YEARS! They were at least a decade ahead of the times. Their portfolio helped me start offering Belgian beer in Philadelphia way back in 1985. Without their efforts Monk’s Café probably would not exist, nor any of the other Belgian beer bars that came along later.

Like many bars and beer establishments, they’re taking part in the Coast-to-Coast Toast tonight, lifting a glass of Belgian beer to Vanberg & DeWulf, and especially to Don and Wendy, for their three-decade efforts.

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When I spoke to Wendy last week, she said they expect about 350 places to participate in the toast, and around 200 have even signed-up on the Eventbrite page, where you can see if there’s one going on in your neighborhood. For a full list, by state, of the more than 350 events that were known as of yesterday, check out that list at their C2CT website.

Even if you can’t make it out — I’m staying in and toasting with the missus, for example — toast them in the comfort of your home. It should be easy enough to find one of the great beers they import. Any beer from the following Belgian breweries will fit the bill.

  • Amiata
  • Castelain (also St. Amand)
  • De Cam
  • Dilewyns
  • Dubuisson (Scaldis and Cuvee de Trolls)
  • Dupont (also Moinette, Foret, Les Bons Voeux and others)
  • Slaghmuylder (Witkap Stimulo Singel Abbey Ale)
  • V&D exclusive collaborations with De Troch (Lambrucha)
  • V&D exclusive collaborations with Et Famille (Lambickx)
  • V&D exclusive collaborations with Scheldebrouwerij (Hop Ruiter)

You can also find a list of all 30 of the beers in their portfolio at their C2CT website.

In addition, Don and Wendy have partnered with Untappd, the foursquare of beer. I confess I’ve only been using Untappd for a couple of weeks now, since I finally scrapped my Android for an iPhone 4s. But so far I really like it, in the same way I enjoy checking into Foursquare for absolutely no reason. It’s just fun. Anyway, check in today (and for the next 30 days) with any of the thirty beers in the Vanberg & DeWulf portfolio and you’ll earn a special Belgian beer badge.

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In addition to the badge, you’ll also be entered into a contest to win a trip for two to Belgium, courtesy of the Belgian Tourist Office and Delta Airlines.

Here’s an overview of some of their other accomplishments, and Lew Bryson has a nice tribute he did for a local Philly distributor.

Don Feinberg and Wendy Littlefield were the first to import Duvel, Rodenbach, Affligem, Boon lambics, Blanche de Bruges to the USA. They were the first Americans inducted into the Belgian Brewers Guild in its 500-year history. Ever and always they have represented beers from independent family-run breweries. They were the publishers of the first US edition of Michael Jackson’s The Great Beers of Belgium. They founded Brewery Ommegang on a former hops farm in Cooperstown in 1994. Ommegang was the first US brewery dedicated to all bottle conditioned, cork-finished, Belgian-style beers. They introduced the 750 ml format to the US craft beer scene, and built the first farmstead brewery in the US in a century.

I first met Don and Wendy about fifteen years ago when I worked for BevMo. At that time they were not just importers, but had recently founded and built Ommegang in upstate New York, a partnership with Duvel Moortgat and others. I saw and talked to them both for a number of years after that, but then I didn’t see them for a time after Duvel bought them out at Ommegang and they moved to Chicago. Happily, I was reunited with them when the Craft Brewers Conference took place in Chicago two years ago and I attended a Dubuisson (Bush) beer dinner where we had a chance to really catch up, before heading to the Publican for a nightcap or three. I love their passion for what they do, and how much they love and value their relationship with Belgian culture and its brewers. I hope I remain half as passionate for what I do after thirty years. They’re a great example of just how much fun you can have when you really and truly love what you do.

Happy Anniversary Don & Wendy, here’s to thirty more years of great Belgian beer!

Next Session A Dickens Of A Topic

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Our 58th Session should be a fun one. Our host, Phil Hardy from Beersay, is apparently hoping for an old-fashioned Christmas this year, and at the top of his list is Charles Dickens’ immortal classic A Christmas Carol. Hardy is attempting to merge the two, which, as Dickens himself said of the goal of his novella in the preface. “I have endeavoured in this Ghostly little book, to raise the Ghost of an Idea, which shall not put my readers out of humour with themselves, with each other, with the season, or with me. May it haunt their houses pleasantly, and no one wish to lay it.” We should all aspire to such heights. The basic idea, which by now you must have guessed, is to write about the beers of Christmas past, present and future, or as Hardy tells it in his announcement post, A Dickens of a Topic for December 2011:

A Christmas Carol

The idea for me was based loosely around the visits of three ghosts to Ebenezer Scrooge, but relayed in a post about the beers of Christmas past, present and future.

What did you drink during Christmas holidays of old, have you plans for anything exciting this year and is there something you’d really like to do one day, perhaps when the kids have flown the nest?

Do you have your own interpretation, was Scrooge perhaps a beer geek?

Or maybe it’s all one day. What will you drink Christmas morning, Christmas afternoon and what will you top off the holiday with that evening?

Just a few examples there, but the idea was to keep the topic as open as possible to allow you free rein to write about a subject with a seasonal twist in whatever way the title grabs you.

My own favorite interpretation of A Christmas Carol is the Bill Murray film Scrooged, which I watch each year without fail, tearing up at the end … every … single … time. There, now you now; I’m a sentimental old fool.

Scrooged

Acid rain. Drug addiction. International terrorism. Freeway killers. Now more than ever, it is important to remember the true meaning of Christmas. Don’t miss Charles Dickens immortal classic; Scrooge. Your life might just depend on it…

Or maybe not, but just to be sure, why not write your Dickensian blog post anyway, and post it up on Friday, December 2.

High Alcohol, Low Calories: Bud Light Platinum

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This is a bit of a head scratcher. Though it’s been rumored for a while now, apparently it is coming, as AdAge is reporting that the TTB has given label approval for Bud Light Platinum. Though thought to be somewhere between 6% and 8% a.b.v., AdAge indicated the new low-calorie beer will weigh in at 6% and have 137 calories. Regular Bud Light is 4.2% a.b.v. and has 110 calories. And as regular Budweiser is 5% and 145 calories, it’s hard to see the point. Apparently, the idea is “to tap into the rising popularity of craft beers, which tend to be fuller bodied with more alcohol.” Sure, just throw in some alcohol, that should fool people. Apparently they’re missing the point that craft beer drinkers want flavor, not just higher octane. But given how successful the big brewers have been at convincing people to drink low-calorie light beers, I have little doubt this couldn’t work, too, however illogical I find the very notion of light beer.

ABI has also apparently registered the domain name budlightplatinum.com, but it’s not yet an active website. There’s not even a placeholder there so it may be some time before we see the actual beer. ABI has also not yet made an official announcement or sent out a press release.

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The Bay Brewed: A Rock & Roll Beer Festival

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This sure sounds like a fun new event. The San Francisco Brewers Guild along with City Beer Store and The Bay Bridged is putting on a beer festival and a music festival called The Bay Brewed, which is scheduled to take place on December 3, from 2-7 p.m. at San Francisco’s Verdi Club, located at 2424 Mariposa Street. Here’s some more info from the press release:

Presented in partnership with the City Beer Store and the SF Brewers Guild, a ticket to The Bay Brewed includes unlimited beer tastings from San Francisco Bay Area breweries including 21st Amendment, Anchor Stream, Beach Chalet, Lagunitas, Magnolia, Social Kitchen & Brewery, and Speakeasy, and musical performances from four excellent San Francisco bands: Weekend, Sleepy Sun, Extra Classic, and Terry Malts. Food will be available for purchase courtesy of Rosamunde Sausage Grill.

Christian Cunningham, General Manager of The Bay Bridged, explained the desire to create an event pairing local bands and local craft beers: “San Francisco’s music and beer scenes are both unbeatable when it comes to the talent and creativity of the people involved. The Bay Brewed is our way of bringing together people who like great music and people who like great beer for a unique event that couldn’t happen anywhere but San Francisco.”

Ticket prices are $45 and can be purchased online, or buy them at the door for $55. According to the ticket page, “[y]our ticket purchase includes performances by four great local rock bands — Weekend, Sleepy Sun, Extra Classic, and Terry Malts — and a commemorative mug that gets you unlimited beer tastings all day long from an array of awesome local breweries. In partnership with the City Beer Store and the SF Brewers Guild, you’ll be sampling beer from and meeting the brewers behind 21st Amendment, Anchor Stream, Beach Chalet, Lagunitas, Magnolia, Social Kitchen & Brewery, and Speakeasy, with more still to come.”

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Next Session’s Beery Confessions: “Bless Me Father, For I Have Drank”

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Our 57th Session is a bit of a last-minute hardscrabble just to make it happen, and big props to our host, Steve Lamond, from Beers I’ve Known — who was supposed to host December but stepped in to November’s glass slipper after tragedy struck our original Cinderella. The illustrious Pete Brown was supposed to host November but my reminder e-mail got lost along with his entire new book when his laptop was unceremoniously stolen. By the time the dust settled and he started rebuilding his book again from scratch, Pete understandably asked for a rain check on hosting duties. After a fruitless search, Stephanos stepped up and said he’d be happy to tackle November and so here we are, less than a week away. He’s chosen the topic Beery Confessions: Guilty Secrets/Guilty Pleasure Beer, which Stephanos describes as follows:

One of the things I most enjoy about blogs and personal writing in general is the ability to have a window into another’s life, in a semi-voyeuristic way. So I’d like to know your beery guilty secrets. Did you have a particularly embarrassing first beer (in the same way that some people purchase an atrocious song as their first record) or perhaps there’s still a beer you return to even though you know you shouldn’t? Or maybe you don’t subscribe to the baloney about feeling guilty about beers and drink anything anyway?

You’re also welcome to write about bad drinking experiences you’ve had as a result of your own indulgence or times when you’ve been completely wrong about a beer but not yet confessed to anyone that you’ve changed your mind.

Its fairly wide open, take your pick. Variety is the spice of life as they say (and I hope there’s more than 57 of them…) Blogs are due this Friday (3rd November) but as its short notice I’ll accept submissions until next Friday (11th November)

So get into the confession booth and release all your guilt by writing about it. Trust me, it will be cathartic. You’ll also be helping out Pete Brown, Steve Lamond along with Stan and me by keeping the Sessions going, so you can feel good about that and not feel any more guilt, either. So write ten hail bloody marys and ten how’s your big daddy’s for the next Session on Friday, November 3 — just 3 days from now — though our host has graciously given everyone an additional week, if they need it, to ponder their guilt and fess up.

Oh, and if some kind soul out there wants to host the December Session next month, please drop me a line or leave a comment here. It’s good karma.

Next Session Thanks The Big Boys

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Our 56th Session is a nod of the head, acknowledging the positive aspects of the big, multinational brewers that we so often admonish and criticize. Our host, Reuben Gray at Tale of the Ale, calls his topic Thanks to the Big Boys, which he describes as follows:

What I’m looking for is this. Most of us that write about beer do so with the small independent brewery in mind. Often it is along the lines of Micro brew = Good and Macro brew, anything brewed by the large multinationals is evil and should be destroyed. Well I don’t agree with that, though there may be some that are a little evil….

Anyway I want people to pick a large brewery or corporation that owns a lot of breweries. There are many to chose from. Give thanks to them for something they have done. Maybe they produce a beer you do actually like. Maybe they do great things for the cause of beer in general even if their beer is bland and tasteless but enjoyed by millions every day.

I can think of two right away that I would like to thank (don’t feel the need to limit yourself to one). If you can’t think of any well then here is one quick one. Diageo and Arthur’s Day. At the very least, this is a worldwide celebration of beer. It may be Guinness* orientated but anything that gets people drinking beer and not alcopops is a good thing in my book. If you honestly have nothing good to say about a large brewer, then make something up. Some satire might be nice, It will be a Friday after all.

So put away your poison pen, at least for the day, and wax poetic about a big brewer. Let’s hear your positive vibes for the next Session on Friday, October 7. And yes, that’s this Friday, just three days away.

NFL Football: Pick The Winners At Brookston Fantasy Games 2011

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This is the fifth year for the Brookston Fantasy Football Games. We’ve had a lot of fun over the last four, so if you love football and beer, consider joining us this year, whether you’ve played in past seasons or are a newcomer. The NFL season begins on Thursday September 8, so you’ve got a little over two weeks to sign up.

I’ve again set up two free Yahoo fantasy football games, one a simple pick ’em game and the other a survival pool. Up to 50 people can play each game (that’s Yahoo’s limit, not mine), so if you’re a regular Bulletin reader feel free to sign up for one or even both. It’s free to play, all you need is a Yahoo ID, which is also free. Below is a description of each game and the details on how to join each league and play.

Standings for both leagues will be listed at the bottom of the Bulletin’s right column.

Pro Football Pick’em

In this Pick’em game, just pick the winner for every game each week, with no spread, and let’s see who gets the most correct throughout the season. I’ve added a new wrinkle this year. Since we’re all very busy, and you (or I) might screw up at least one week, you can now throw out your lowest week. All that’s at stake is bragging rights, but it’s still great fun.

Also, a new feature Yahoo added is the ability to keep picking all through the playoffs, so the game will continue through to the Super Bowl, which is pretty cool.

In order to join the group, just go to Pro Football Pick’em, click the “Sign Up” button (or “Create or Join Group” if you are a returning user). From there, follow the path to join an existing private group and when prompted, enter the following information…

Group ID#: 21527 (Brookston NFL Pick To Win)
Password: brookston

Survival Football

If picking all sixteen football game every week seems like too much, then Survival Football is for you. In Survival Football, you only have to pick one game each week. The only catch is you can’t pick the same team to win more than once all season. And you better be sure about each game you pick because if you’re wrong, you’re out for the season. Actually this year they added a new feature and I changed the game so to be kicked out you have to be wrong twice. In that way more people stand a better chance of lasting longer into the season. So get one wrong, and you’re still okay, get a second wrong, now you’re gone for the season. Last man standing wins.

Yahoo also added the new feature to this game, too, where we can keep picking all through the playoffs, assuming our luck holds. So the game could even continue through to the Super Bowl.

In order to join the group, just go to Survival Football, click the “Sign Up” button and choose to “Join an Existing Group”, then “Join a Private Group”. Then, when prompted, enter the following information…

Group ID#: 8850 (Brookston Survival League)
Password: brookston

With 50 players allowed in each game, there’s plenty of room, so don’t be shy. Sign up for one or both games. Beginning after the first weekend of the regular season I’ll post the standings on the home page (at the bottom of the right-hand column) and then each Monday after that through the season. Won’t you join us?

Next Session Turns Sour

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Our 54th Session turns sour … sour beer, that is. Jon Abernathy, who writes The Brew Site, has chosen the topic Sour Beer, which he describes like so:

Instead we’ll be in the heat of the summer and while we’ve had Sessions covering Summer Beers, Fruit Beers, and Wheat Beers already (all which could suitably cover summertime beer enjoyment), it occurred to me that the topic of Sour Beers fits well within the season and (surprisingly!) hasn’t come up yet.

I’ve been gradually exploring Sour Beer and finding myself seeking out and trying various beers which fit into the “sour” realm (yes, I’m purposefully avoiding the word “style” here as it is entirely too loaded): beers inoculated with wild yeasts, soured with fruit (often in conjunction with those wild yeasts and barrel-aging), lactic acid beers like Berliner Weisse-influenced beers and the rare Gose, and so on. It’s a challenging area, both in acquiring a taste for soured beer and in brewing them—fortunately many brewers are being adventurous and branching out these days, giving us many more options.

So that’s our topic for August: Sour Beer. I’ll leave the implementation up to you, but here are some suggestions: seek out and review a sour beer of some kind; write about your experiences with brewing a sour beer; talk about your first sour beer experience; who’s brewing the better sours—Belgians or Americans (or somebody else)?; perhaps a contrary approach—what you don’t like about sour beers. Or if you have the perfect sour beer idea you want to write about, I can’t wait to read it!

Personally, I LOVE sour beer, so this one should be fun. So practice your pucker face and get ready to write all about it for the next Session on Friday, August 5.

Next Session Seeks Redemption, Beer Redemption

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Our 53rd Session takes us down a more spiritual path, the road to redemption … sort of. Our host, John Holl, of his eponymous Beer Briefing, has chosen the topic Beer Redemption, for which he offers the following confession:

One thing about drinking a lot of beer is that occasionally you’re going to have a bad one. Perhaps it was infected or spoiled by light. Perhaps the brewer or brewery was new and still working out the kinks on a particular style. Regardless, you couldn’t finish the beer in your glass and moved onto the next one.

John goes on to tell the tale of a beer that, in his youth, he found all but undrinkable and gave short shrift to ever after, only to discover — years later — that it wasn’t so bad after all. He continues.

In that moment I realized the foolishness of youth and how many earlier chances I passed up to properly taste this beer. These days it is not uncommon to find [his beer] of various styles in my refrigerator. I haven’t actually visited the brewery yet, but they are now high on my list.

So, what has been your beer redemption?

So drink three Bloody Marys (made with beer) and two Old Foghorns and seek forgiveness, my sons and daughters, just so long as you blog about it for the next Session on Friday, July 1. Your beer redemption is at hand. To start you down the righteous path, say the Beer Prayer aloud every night before retiring from the evening’s drinking:

“Our lager,
Which art in barrels,
Hallowed be thy drink,
Thy will be drunk,
(I will be drunk),
At home as I am in the tavern.
Give us this day our foamy head,
And forgive us our spillages,
As we forgive those who spill against us,
and lead us not to incarceration,
But deliver us from hangovers,
For thine is the beer,
The bitter and the lager,
Forever and ever,
Barmen.”

Deborah Carey: Champion Of Change

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Congratulations to New Glarus Brewing co-founder Deb Carey, who was selected as a Champion of Change by President Barack Obama and the White House. It’s great to see someone from craft brewing honored.

Here’s the write-up for Carey on the White House website:

Deborah Carey’s decision to start New Glarus Brewing Company was rooted in doing what was best for her family rather than becoming the local woman who broke down barriers to start a brewery. As she worked on a business plan, her husband Dan, a master brewer, gathered the materials, grains and equipment needed for start-up. In 1993 they negotiated to rent a warehouse in New Glarus, exchanging the lease for stock in the New Glarus Brewing Company.

They sold their home and raised $40,000 in seed money, yet still needed more cash to fund the startup. Deborah pitched her story to local newspapers, and the media attention brought $200,000 from investors. In the early days, the couple worked hard to establish the brewery’s reputation for consistent quality beers. Deborah’s marketing plan was to develop a very loyal customer base. She set up beer tasting classes along with offering brewery tours. Beer distributors started noticing the little brewery that was developing a strong consumer following.

New Glarus Brewing Company has grown to 50 full-time employees, has registered growth in profits of 123 percent from 2007 to 2009, and is Wisconsin’s number one micro-brewery relative to sales volume.