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Historic Beer Birthday: Jacob Betz

November 10, 2025 By Jay Brooks

betz
Today is the birthday of Jacob Betz (November 10, 1843-November 16, 1912). Betz was born in Bavaria, but moved to America when he five years old. When he was 32, he bought a brewery in Walla Walla, Washington, renaming it the Star Brewery (though some sources say 1874, when he would have been 31). It was also known as the Jacob Betz Brewing Co. From 1904, when a “syndicate of local saloonkeepers and capitalists” bought the brewery, with Betz retaining an interest in it, it was then called the Jacob Betz Brewing and Malting Co. In 1910, it merged with another Walla Walla brewery, the Stahl Brewing Co., and was then known as the Walla Walla Brewing Co. until closing for good in 1910.

Betz-Jacob-1913

betz-letterhead

Here’s a profile of Betz published in “Washington, West of the Cascades” from 1917:

Jacob Betz, ever a good citizen, active in support and furtherance of Tacoma’s best interests, was born on the l0th of November, 1843, in the Rhine province of Bavaria, Germany, and his life record spanned the intervening years to the 10th of November, 1912. He was educated in the schools of Germany and America, having been brought to this country in 1848 when a little lad of but five summers. He arrived in California before the Civil war and there engaged in mining until 1870, when he removed to Walla Walla, Washington, where he erected a brewery which he operated for a long period. During his residence in eastern Washington his interests became extensive but at length he disposed of all of his holdings in that part of the state and in 1904 established his home in Tacoma. Here he purchased the Sprague block on Pacific avenue and at once began to remodel the building, which he improved in every way. He converted it into two hotels and also changed the store buildings and he installed therein the largest heating plant in the city. He also purchased the Hosmer residence at 610 Broadway and remodeled it into a most beautiful and attractive home. Since his death his family have carried out his plans and have erected an addition to the Sprague block on Fifteenth street. This property affords an excellent income to his heirs.

Mr. Betz was married in Walla Walla to Miss Augusta Wilson, who removed from California to Washington in 1866. To them were born five children, namely: Katherine; Jacob, Jr., who is deceased; Eleanor; Harry; and Augustus.

Mr. Betz was appreciative of the social amenities of life and found pleasant companionship in the Union and Country Clubs, of both of which he was a member. He also belonged to the Independent Order of Odd Fellows, in which he filled all of the chairs. In politics he was a republican, ever active in support of the party, working earnestly for its interests. Five times he was honored with election to the mayoralty of Walla Walla and five times to the city council and it was during his administration that the waterworks fight in Walla Walla was on. He won the case for the city in the United States supreme court and thus gave to the city one of its most important public utilities. In business and in public affairs his judgment was keen and penetrating and his opinions sound and logical. What he accomplished represented the fit utilization of his innate powers and talents.

star-brewery

Gary Flynn, in his Brewery Gems website, points out that the profile above concerns itself primarily with his time in Tacoma, rather then Walla Walla, and adds the following:

[A]t the age of sixteen, Jacob returned to Germany to learn the brewing trade. Seven years later, Jacob departed Hamburg on the “Germanic” arriving back in the U.S. on August 6, 1866. It is unclear what he did next. The above account suggests that he tried his hand at mining, but another, more plausible account has him working in a couple of eastern breweries in the late 1860’s.

Flynn add additional biographical information, which you can read at his Biography of Jacob Betz.

Fire Dept parade, Alder St; Denny, Drumheller, Betz Brewery

Betz-Brewery-1909
And this was the brewery in 1909.

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Washington

Beer In Ads #5090: Salvator Season In Munich

September 28, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s work is another one for Salvator Doppelbock, which was created in 1861. This one was for the Paulaner Brewery (Paulaner Brauerei München) of Munich, Germany, which was originally founded in 1634. It’s an original drawing is called “Die Salvator-Saison in München” (or “Salvator Season in Munich”) at the Munich City Museum, although they don’t know who the artist was who created this highly detailed drawing.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Beer In Ads #5088: Salvator Doppelbock

September 26, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s lithograph is for Salvator Doppelbock, which was published in April of 1840. This one was for the Paulaner Brewery (Paulaner Brauerei München) of Munich, Germany, which was originally founded in 1634. The poster is called “Verschiedene Szenen beim Salvatorbier” (or “Various scenes at the Salvator beer”) at the Munich City Museum, although they don’t know who the artist was who created it. But here’s a translation of their description:

Salvator, a Doppelbock beer, dates back to the 17th-century Munich Paulaner monks, who sought a culinary way to bridge the austere Lent period. Under the motto ‘Liquids don’t break the fast,’ they brewed a particularly strong and high-calorie beer that soon enjoyed widespread popularity even outside the monastery walls. After secularization in 1806, the Paulaner brewery, and with it the recipe for the fortifying Doppelbock, passed to master brewer Franz Xaver Zacherl, who named the beer ‘Salvator’ (Latin for ‘redeemer’). Zacherl’s continuation of the traditional annual tapping of the strong beer, laid the foundation for the festivities during the strong beer season known as the ‘Fifth Season.'”

Filed Under: Art & Beer, Beers, Breweries Tagged With: Advertising, Bock, Germany, History

Beer In Ads #5083: Löwenbräu Bock-Bier

September 19, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Löwenbräu Bock, which is from the 1920s and was created for the Löwenbräu Brewery of Munich, Germany, which was originally founded in 1383. The artist who created the poster was Otto Obermeier (1883-1958), who was born in Germany. I’m not sure when it was completed, though my best guess is the 1920s or 30s. The poster is described like this on one auction site: “A giant anthropomorphic goat playing a pan flute ferries a German family on its back, the father holding a frothy glass of bock beer, in front of a full moon.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Beer In Ads #5080: Berg-Bräu Ur-Bock

September 16, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Berg-Bräu Ur-Bock Beer, which is from the Privatbrauerei Bergbräu of Uslar, Germany, which was originally founded in 1868. It was created in 1948. The artist who created it is unknown, at least to me.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Beer In Ads #5077: Dinkelacker Bock Beer

September 11, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s poster is for Dinkelacker Bock Beer, and was published in 1940. This one was made for the Dinkelacker Brewery, of Stuttgart, Germany. The brewery was founded in 1888, and is still in business today. This one is for their Bock Beer, showing a man and his pet goat. It was created by German artist Otto Ottler.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Beer In Ads #5074: Salvator

September 8, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s poster is for Paulaner’s Salvator Doppelbock, and was published in 1909. This one was made for the Paulanerbrau, or the Paulaner Brewery, of Munich, Germany. The brewery was founded in 1634, and is still in business today. This one is for their Salvator, showing a nobleman and a monk. The monk is holding what is presumably the bock beer, but I’m not sure how to read the expression on their faces. It was created by German artist Moser Heinrich.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Beer In Ads #5060: Hospitality Demands Our Pale Bock Beer

August 22, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Thomas Brau Bock Beer, which was published on August 22, 1935. This one was for the Gebrüder Thomas Bierbrauerei of Munich, Germany, which was originally founded in the Middle Ages, but merged with Paulaner in 1928. To be fair, it’s really a small part of a full-page ad for a market chain called “George W. Loft Markets,” in upstate New York, with locations in New Rochelle, White Plains, and the Bronx. This ad ran in The Standard-Star, of New Rochelle, New York, and the exact same ad also ran in the Daily Reporter of White Plains.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History, New York

Beer In Ads #5039: Bockbierfest

July 30, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is not for an actual beer, but instead is something Bock related. As we move increasingly past the typical bock beer season, the number of unique ads are becoming harder to find, and today only this odd little gem stood out. This ad is for films being shown in Cleveland, Ohio, and presumably the various theaters have a single owner since the one ad has listings for eight different theaters in different locations. The ad was published on July 30, 1931 in The Plain Dealer, of Cleveland, Ohio. The one that stood out was the Alhambra Theatre, which was located at 10403 Euclid Ave. This ad ran on a Thursday and was promoting a new film imported from Germany entitled “Bockbierfest,” released the previous year in Europe. Bockbierfest was about to debut in three days, on Saturday. The ad refers to the novie as a “Rollicking, Hilarious Comedy of the annual Bock Beer Festival.”

Here’s a close up of the listing from the Alhambra:

Bockbierfest was not a film I’d ever heard of before, so I did a little googling to see what I could find. Several websites give the following synopsis:

Underwear manufacturer Livius Heintze is a vehement anti-alcoholic and thus is very much against the marriage of his daughter Hedwig to the brewery owner Raumert. Heintze’s second, illegitimate daughter Emmi also wants to give her father a heart attack by marrying the hops merchant Seidl.

From what I can gather it was only shown in German and the only copy I could find for sale online had no subtitles or dubbing available. It starred Carl Boese, Ludwig Stössel, Margarete Kupfer and Margot Landa, none of whom I was familar with.

The website SIMKL also gives some information about the film:

Bock Beer Fest (1930) – A German Comedy Classic

Released in 1930, Bock Beer Fest is a German comedy film directed by Carl Boese. This early talkie is a light-hearted, entertaining movie that showcases the director’s skill in blending humor and wit.

The film follows the story of a group of friends who try to outdo each other in a series of comedic misadventures. With its witty dialogue and physical comedy, Bock Beer Fest is a hilarious portrayal of friendships and the chaos that ensues when they get together.

What makes this film stand out is its historical significance. As one of the earliest German talkies, Bock Beer Fest showcases the early days of sound in cinema. The film’s direction and cinematography are noteworthy, highlighting Boese’s expertise in capturing the essence of the era.

Interesting Facts:

  • Bock Beer Fest was one of the first German films to use synchronized sound, making it a milestone in the country’s cinematic history.
  • The film’s title, “Bockbierfest,” refers to a traditional German beer festival, which is a central theme throughout the movie.

Trude Brionne played “Emmi – ihre Tochter”
And Margot Landa starred as “Hedwig – beider Tochter”

You can also watch it in German, in two parts, on YouTube. Here are links for Part 1 and Part 2.

Filed Under: Art & Beer, Beers, Just For Fun, Related Pleasures Tagged With: Advertising, Bock, Film, Germany, History, Movies, Ohio

Beer In Ads #5025: Löwenbräu Pale Bock Beer

July 15, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Löwenbräu Pale Bock Beer, which was published on July 15, 1964. This one was for the Löwenbräu Brewery of Munich, Germany, which was originally founded in 1383. This ad ran in The Evening Standard, of London, England. The text is pretty hilarious, and that final tagline: “Löwenbräu the world’s most exclusive and expensive beer.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, Great Britain, History

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