Thursday’s ad is for Spaten, from the 1920s. It’s a simple ad with a beautiful illustration. I’m getting thirsty just looking at it.
Beer In Ads #715: Kulmbacher Monchshof Brau
Monday’s ad is for the German brand, Kulmbacher Mönchshof Bräu, from 1935. It’s a beautifully simple ad, with just a nice illustration of a brewing monk, the name of the brewery and the year they started, 1349.
Beer In Ads #703: Hackerbrau
Thursday’s ad if for the German beer Hackerbrau, which is the Hacker in Hacker-Pschorr. The ad is from around 1920, long before they merged again in 1972. The ad was illustrated by Ludwig Hohlwein , who did a number of beer ads during the same period of time.
Beer In Ads #700: Reinheitsgebot Replica
Monday’s ad is the 700th ad in this series! So I wanted to make it something special. This is a replica poster of the original 1516 Reinheitsgebot, one of history’s best marketing gimmicks. I’m not sure who it was created to promote, but it’s still a pretty cool piece of breweriana. Happy 700th.
Oktoberfest 2012 Begins Today
Today at noon the mayor of Munich tapped the ceremonial keg to kick off Oktoberfest. The My Destination travel blog has created an interesting infographic (I confess I love these type of things) with the statistics of just how much food and drink was consumed at last year’s folk festival.
Beer In Ads #695: Heute Bock
Monday’s ad is from 1890, and is for a German, or at least German-speaking, country. The text, “Heute Bock,” translates as “today bock.” I’ve no idea if the ad, undoubtedly a poster of some kind, is for any particular brewery. It looks hand-colored. My guess is it was from a book of some sort. At the top is §11, which here in the states that symbol § is generally used in legal writing for “section” but in Europe it means paragraph in the same way we use the pilcrow sign ¶. So this was likely the cover or title page for Paragraph 11 of something. Anybody got a better explanation, or know what it’s from?
You Just Know This Is Going To End Badly
You just know this is going to end badly … or is it? There’s only one way to find out.
Beer In Ads #603: Lowenbrau-Baienfurt
Wednesday’s ad is for Lowenbrau, from 1900, when everybody used artwork of a pretty gal to sell beer. I think it worked, Lowenbrau is still making beer.
Beer In Ads #583: German Luxury Beer Becker
Wednesday’s ad is for a German pilsner, Becker, advertising in France. I have no idea when the ad is from, though 1970s is my guess based on the hat, the hair and the overt sexual overtones. It’s not exactly subtle. The ad copy, “Bière allemande de luxe,” translates as “German Luxury Beer.”
Beer In Ads #533: Birra Italia Milano
Wednesday’s ad is also for an Italian beer, though it’s by renowned German illustrator Adolfo Hohenstein, who made a name for himself painting in Italy, where he helped to found Italian Art Nouveau. Hohenstein is also considered the “father of Italian poster art,” and this poster was completed in 1906, the year he left Milan and returned home to Germany. I think it’s one of the most beautiful of the time period.
