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A Meditation On A Quart Mugg

July 19, 2019 By Jay Brooks

penn-gazette
The Pennsylvania Gazette “was one of the United States’ most prominent newspapers from 1728, before the time period of the American Revolution, until 1800.” In 1729, Benjamin Franklin, and a partner (Hugh Meredith), bought the paper. “Franklin not only printed the paper but also often contributed pieces to the paper under aliases. His newspaper soon became the most successful in the colonies.”

On July 19, 1733, they published a piece entitled “A Meditation on a Quart Mugg.” It was generally attributed to Benjamin Franklin, and for years was published among collections of his writings. However, the current editors of the National Archives are not convinced that it was indeed written by Franklin, and “believe that the essay is not sufficiently characteristic of Franklin’s style to be attributed to him.” Plus, apparently “no external evidence of authorship has been found.” Despite the uncertainty of who wrote it, it remain an interesting, if odd, piece written from the point of view of the mug. It has held beer, among much else, but had more feelings and experienced more humiliations and bad treatment than I had ever thought about before. I must remember to thank my glassware for its service on a more regular basis.

pennsylvania-gazette-july-19-1733

A Meditation on a Quart Mugg

Wretched, miserable, and unhappy Mug! I pity thy luckless Lot, I commiserate thy Misfortunes, thy Griefs fill me with Compassion, and because of thee are Tears made frequently to burst from my Eyes.

How often have I seen him compell’d to hold up his Handle at the Bar, for no other Crime than that of being empty; then snatch’d away by a surly Officer, and plung’d suddenly into a Tub of cold Water: Sad Spectacle, and Emblem of human Penury, oppress’d by arbitrary Power! How often is he hurry’d down into a dismal Vault, sent up fully laden in a cold Sweat, and by a rude Hand thrust into the Fire! How often have I seen it obliged to undergo the Indignities of a dirty Wench; to have melting Candles dropt on its naked Sides, and sometimes in its Mouth, to risque being broken into a thousand Pieces, for Actions which itself was not guilty of! How often is he forced into the Company of boisterous Sots, who say all their Nonsence, Noise, profane Swearing, Cursing, and Quarreling, on the harmless Mug, which speaks not a Word! They overset him, maim him, and sometimes turn him to Arms offensive or defensive, as they please; when of himself he would not be of either Party, but would as willingly stand still. Alas! what Power, or Place, is provided, where this poor Mug, this unpitied Slave, can have Redress of his Wrongs and Sufferings? Or where shall he have a Word of Praise bestow’d on him for his Well-doings, and faithful Services? If he prove of a large size, his Owner curses him, and says he will devour more than he’ll earn: If his Size be small, those whom his Master appoints him to serve will curse him as much, and perhaps threaten him with the Inquisition of the Standard. Poor Mug, unfortunate is thy Condition! Of thy self thou wouldst do no Harm, but much Harm is done with thee! Thou art accused of many Mischiefs; thou art said to administer Drunkenness, Poison, and broken Heads: But none praise thee for the good Things thou yieldest! Shouldest thou produce double Beer, nappy Ale, stallcop Cyder, or Cyder mull’d, fine Punch, or cordial Tiff; yet for all these shouldst thou not be prais’d, but the rich Liquors themselves, which tho’ within thee, twill be said to be foreign to thee! And yet, so unhappy is thy Destiny, thou must bear all their Faults and Abominations! Hast thou been industriously serving thy Employers with Tiff or Punch, and instantly they dispatch thee for Cyder, then must thou be abused for smelling of Rum. Hast thou been steaming their Noses gratefully, with mull’d Cyder or butter’d Ale, and then offerest to refresh their Palates with the best of Beer, they will curse thee for thy Greasiness. And how, alas! can thy Service be rendered more tolerable to thee? If thou submittest thy self to a Scouring in the Kitchen, what must thou undergo from sharp Sand, hot Ashes, and a coarse Dishclout; besides the Danger of having thy Lips rudely torn, thy Countenance disfigured, thy Arms dismantled, and thy whole Frame shatter’d, with violent Concussions in an Iron Pot or Brass Kettle! And yet, O Mug! if these Dangers thou escapest, with little Injury, thou must at last untimely fall, be broken to Pieces, and cast away, never more to be recollected and form’d into a Quart Mug. Whether by the Fire, or in a Battle, or choak’d with a Dishclout, or by a Stroke against a Stone, thy Dissolution happens; ’tis all alike to thy avaritious Owner; he grieves not for thee, but for the Shilling with which he purchased thee! If thy Bottom-Part should chance to survive, it may be preserv’d to hold Bits of Candles, or Blacking for Shoes, or Salve for kibed Heels; but all thy other Members will be for ever buried in some miry Hole; or less carefully disposed of, so that little Children, who have not yet arrived to Acts of Cruelty, may gather them up to furnish out their Baby-Houses: Or, being cast upon the Dunghill, they will therewith be carted into Meadow Grounds; where, being spread abroad and discovered, they must be thrown to the Heap of Stones, Bones, and Rubbish; or being left until the Mower finds them with his Scythe, they will with bitter Curses be tossed over the Hedge; and so serve for unlucky Boys to throw at Birds and Dogs; until by Length of Time and numerous Casualties, they shall be press’d into their Mother Earth, and be converted to their original Principles.

Filed Under: Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: History, Literature, United States

Beer In Ads #3058: Birra Forst—Bier

July 18, 2019 By Jay Brooks

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Thursday’s ad is for Birra Forst—Bier, from 1966, which I think means forest beer, or beer to be enjoyed outdoors. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association. It was created by Swiss artist Rolf Gfeller.

Birra-Forst-Bier

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3057: Bier, Bière, Birra Mug

July 17, 2019 By Jay Brooks

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Wednesday’s ad is for Bier, Bière, Birra, from 1972, with the tagline “Santé!,” or “Health!” From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association. I’m not sure who the artist who created it was, although I think it’s a photograph rather than a photorealistic painting.

bier-biere-birra-1972-sainte

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3056: Cardinal, Our Beer

July 16, 2019 By Jay Brooks

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Tuesday’s ad is for “Brasserie du Cardinal,” from 1960, with the tagline “notre bière,” or “our beer.” From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by Swiss designer Ralph Chavannes.

Cardinal-1960-notre-biere

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #3055: Cardinal Kids Beer Wagon

July 15, 2019 By Jay Brooks

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Monday’s ad is for “Brasserie du Cardinal,” from the 1890s, I think, or thereabouts. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by French artist Louis Théophile Hingre. He died in 1911, which I why I believe this work is most likely from the 1890s or so, since it fits the style at that time, but it really could conceivably be any time prior to 1911.

Cardinal-kids-1890s

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3053: Cardinal La Bonne Bière

July 13, 2019 By Jay Brooks

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Saturday’s ad is for “Brasserie du Cardinal,” from 1955, with the tagline “la bonne bière,” or “the Good Beer.” From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by Swiss artist Pierre-Alexandre Junod.

cardinal-la-bonne-biere-1955

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3052: Cardinal Lady With The Red Umbrella

July 12, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s ad is for “Brasserie du Cardinal,” from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by Swiss artist Pierre-Alexandre Junod.

cardinal-1953

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3051: Cardinal Bock, Fest-Bier

July 11, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for “Brasserie du Cardinal’s Bock, Fest-Bier,” from 1952. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by Swiss artist Pierre-Alexandre Junod.

cardinal-bock-fest-bier-1952

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3050: Cardinal … So Good

July 10, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s ad is for “Brasserie du Cardinal,” from 1962. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by Swiss artist Pierre-Alexandre Junod.

cardinal-so-gut-1962

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3049: Beer Is A Good Thing

July 9, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Tuesday’s ad is for “Bier ist etwas Gutes,” or “Beer is a Good Thing,” from 1957. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association, and was created by Swiss artist Alex Guhl.

bier-ist-etwas-gutes-1957

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

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