Brookston Beer Bulletin

Jay R. Brooks on Beer

Socialize

Beer In Ads #1468: House Building

By


Monday’s ad is for Budweiser, from sometime in the late 1940s or early Fifties, is my guess. A couple looks over a tiny house model for what looks like it will be an actual tiny house when built full size. I know it’s just a scale model, but it looks like a one-room studio home with a bathroom, or closet. And how about his fashion sense, that green jacket with the ridiculously large yellow ascot; and striped grey pants?. Is he going to a Packers game or just a player? Maybe it’s a bachelor pad and that’s his sister or girlfriend helping him with the design?

Bud-house-model

Patent No. 2925237A: Can & Bottle Opener

By

patent-logo
Today in 1960, US Patent 2925237 A was issued, an invention of John L. Fox, for his “Can and Bottle Opener.” There’s no Abstract, but the application states that his ” invention relates to a can and bottle opener, and more particularly to a can and bottle opener which can be moved to an out-of-the-way position when it is not being used.

An object of the invention is to provide a can and bottle opener which includes a novel mounting means so that for example with the opener mounted beneath a kitchen cabinet or shelf, the device can be kept in an out-of-the-way position until it is being used, and wherein when the device is being used it can be readily moved to an operative position, and wherein the opener of the present invention is provided with a magnetic means.

US2925237-0

Patent No. 3563424A: Beer Tap

By

patent-logo
Today in 1971, US Patent 3563424 A was issued, an invention of Mack S. Johnston, for his “Beer Tap.” There’s no Abstract, but the application states that his “invention relates to a beer-tapping device and especially to an improved adapter for attachment in the beer outlet of a standard keg. It comprises a metallically enclosed, readily assembled unit, insertable from outside the keg with a laterally offset liquid passageway through the adapter. The offset passage takes optimum advantage of the limited space available while, at the same time, the unit is compatible with existing systems. Also disclosed is a novel metallic locking unit for separating the beer and gas passageways in the adapter as well as a novel flexible resilient check valve for the gas passage through the adapter.”
US3563424-1
US3563424-2
US3563424-3

Beer In Ads #1467: After The Show, Wherever I Go, I Meet This Old Friend Of Mine

By


Sunday’s ad is for Rheingold Beer, from 1960. “After The Show, Wherever I Go, I Meet This Old Friend Of Mine — Rheingold Extra Dry, says the great authority on scat, Cab Calloway.” I’m not sure who the other guy looking in the mirror is, although he is sharing a beer with Cab Calloway, so he’s probably a friend or colleague. I guess the show went well?

Rheingold-1960-cab-calloway

Patent No. 2108096A: Merchandise Display Apparatus

By

patent-logo
Today in 1938, US Patent 2108096 A was issued, an invention of James E. Barsi, assigned to Anheuser-Busch, for his “Merchandise Display Apparatus.” There’s no Abstract, but the application states that “this invention relates to apparatus of the kind that are used for advertising and displaying merchandise and has for its main object to provide an advertising and/or display apparatus that is of attractive appearance and of such construction that, in addition to holding a plurality of samples of the advertised product in such a way that said samples may be easily handled and inspected by the public, it will also display in an attractive manner other articles or packages containing material that is particularly adapted for use in connection with the advertised product. For example, if the apparatus is intended to be used primarily to advertise a certain brand of beer, it will be equipped with a tray or equivalent part for holding a plurality of bottles or cans of beer and it will also be equipped with a shelf or equivalent part for sustaining packages of various kinds of food that are frequently served With beer, such for example, as pickles, olives, cheese, sausage, crackers, etc.”
US2108096-0
US2108096-1
US2108096-2

Patent No. 237884A: Cask For Beer And Other Liquids

By

patent-logo
Today in 1881, US Patent 237884 A was issued, an invention of William Mainzer and John Singer, for their “Cask for Beer and Other Liquids.” There’s no Abstract, but the application states that “the object of this invention is to furnish casks for holding beer and other liquids, so constructed that they can be safely handled and transported without detaching the faucets, and can thus be furnished to the consumer with faucets applied ready for use, and can be returned to be refilled without detaching the faucets.”
US237884-0

Beer In Ads #1466: To My Ballantine

By


Saturday’s ad is for Ballantine, from 1948. A simple Valentine’s Day ad with a great play on words with the title: “To My Ballantine” and showing a woman cutting out a red heart and leaving the three-ring Ballantine logo as the scraps. Those have got to be the longest scissors I’ve ever seen. They look more like garden shears. But nice and simple, with a great illustration in the center. Happy Valentine’s Day.

Ballantine-1948-val

Patent No. 253683A: Apparatus For Raising Beer

By

patent-logo
Today in 1882, US Patent 253683 A was issued, an invention of Peter J. Catterall and Edward Birch, from Manchester, England, for their “Apparatus for Raising Beer.” There’s no Abstract, but the application states their “invention relates to apparatus for raising valves, through one of which the liquid is admitted to the chamber, and through the other the liquid is forced to the bar or delivery-tap” and there “is a section of the three-way tap that admits and discharges the water used to raise the beer or other liquid.”
US253683-0

Beer In Ads #1465: If You Can’t Come To Holland …

By


Friday’s ad is for Heineken, from 1977. In the year I graduated from high school, Heineken was considered “the good stuff” by my step-father’s friends and relatives, which in retrospect is rather sad and indicative of the state of beer at that time. This is also at a time when Holland seemed mysterious, and people really didn’t know much about the European nation. So using such cliched images in their ads like tulips and windmills probably made sense, but looks really dated now. Even the beer glass has a windmill on it.

heineken-windmill

Patent No. 812243A: Circulating System For Beer-Filters

By

patent-logo
Today in 1906, US Patent 812243 A was issued, an invention of Max Stahl, for his “Circulating System for Beer-Filters.” There’s no Abstract, but Stahl describes his invention as an improvement over then-current systems, saying his “invention aims to and does overcome the losses and disadvantages [mentioned earlier in the description], and in brief it consists of providing means whereby the column of beer can be switched off the racking-bench and continuously returned to the filter until stable relations are secured and the beer no longer runs cloudy or contains fibers of filter mass.”
US812243-0