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Jay R. Brooks on Beer

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Beer In Ads #1138: Eckert & Winter’s Bock

March 22, 2014 By Jay Brooks


Saturday’s ad is for Eckert & Winter’s Bock, from 1877.The brewery only lasted for twelve years, from 1868 to 1880. Afterwards, it became the George Winter Brewery/Brewing Co. The poster was created by a B. Flemm out of Baltimore. It shows a crowned figure (King Gambrinus?) astride five goats, holding up a mug of Bock beer. He’s riding out from two very large brewery buildings in the background. WHat an awesome sight!

Eckert-and-Winters-Bock-1877

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1137: Pabst Rose Window

March 21, 2014 By Jay Brooks


Friday’s ad is for Pabst, from 1896. I don’t know if it was intended as an advertisement or something else, but it’s a beautiful piece of art. The only name attached to the image is “rose window,” which is what it resembles, of course, a popular stained glass design.

pabst-1896-rose-window

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Pabst

Beer In Ads #1136: The Industrial Worker

March 20, 2014 By Jay Brooks


Thursday’s ad is for O’Keefe’s, from 1948. Part of Carling O’Keefe’s “Moulders of ‘Canada Unlimited'” series, whatever that means, the ad features a painting by Rex Woods showing the stereotypical “industrial worker” taking the bus to work. According to the ad, they’re the men “moulding a new era for Canada.”

OKeefes-workers-1948

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #1135: Challenge The World

March 19, 2014 By Jay Brooks


Wednesday’s ad is for The Kamm & Schellinger Brewing Co., from Mishawaka, Indiana. It’s from the 1880s, and seems like a very confident ad, what with having a roaring lion straddling the entire Earth and the slogan “Challenge the World.” Since chances are you’ve never heard of them, I think they may not have won that challenge. World 1, Kamm & Schellinger 0.

Kamm-Schellinger

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Indiana

Beer In Ads #1134: It Made A City Famous

March 18, 2014 By Jay Brooks


Tuesday’s ad is for Schlitz, from 1942. Schlitz used that bear in a number of their ads from around that time period. This one is apparently a graduate (of what I don’t know) and possibly majored in geography, as he’s using a pointer to show us the city of Milwaukee, Wisconsin on a globe. After all, Schlitz was “The Beer That Made Milwaukee Famous.”

Schlitz-bear-globe

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #1133: Guinness Mucha

March 17, 2014 By Jay Brooks


Monday’s ad, since it’s St. Patrick’s Day, is for Guinness. This Guinness ad is done in the style of Alphonse Mucha. I have no idea when it was created, but it’s a beautiful ad nonetheless. Happy St. Patrick’s Day.

Guinness-mucha

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Film #76: The History of Saint Patrick

March 17, 2014 By Jay Brooks

brookston-film
Today’s beer video is a short History of Saint Patrick, which gives an interesting historical perspective on the patron saint of Ireland on the day that people drink lots of Guinness, St. Patrick’s Day.

Filed Under: Just For Fun, Related Pleasures Tagged With: Documentary, Education, History, Holidays, Religion & Beer, Video

Beer In Ads #1132: La Bitacora

March 16, 2014 By Jay Brooks


Sunday’s ad is for La Bitacora, a Spanish beer (I believe) since it reads Barcelona at the bottom right. The top translates as, essentially, brewers of ale. But since Google Translate turns La Bitácora into “the blog,” so maybe it’s not really an old ad after all. But it certainly looks like one.

La-Bitacora

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Spain

Beer In Ads #1131: Jubilator

March 15, 2014 By Jay Brooks


Saturday’s ad is for Jubilator, a French beer (I believe) that’s still being made today by the Schutzenberger Brewery. I’m not sure when this ad/poster was created, but probably around a century ago.

Jubilator-lg

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1130: Russian Beer & Lobster

March 14, 2014 By Jay Brooks


Friday’s ad is for a Russian beer, and I give up trying to figure out what is says. But it is a beautiful ad, the bottle’s cool, the table nicely set with a bowl of lobster, with a view of an impressive castle out the window.

unk-russian-beer

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Russia

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