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Historic Beer Birthday: Prosper Cocquyt

June 9, 2025 By Jay Brooks

sabena
Today is the birthday of Prosper Cocquyt (June 9, 1900-October 22, 1954). He was born in Astène, Belgium, near Ghent, and is primarily famous for being an aviator.

Prosper-Cocquyt

Prosper Cocquyt was called “the uncrowned king of the airline pilots.” Shortly after learning to fly, in his early twenties, joined Sabena World Airlines in its inception, and opened several routes for them, including to the Belgian Congo. He flew for them for over 25 years, and was even “the favorite pilot of the Belgian royal family and the personal pilot of the kings, Albert I and Leopold III.” Flying Zone has a lengthy biography of Cocquyt, and so does another website.

He was married to Elza Timmermans, and they had two children, a boy and a girl. It’s possible she was part of the Timmermans brewing family, but I’m not sure. But there’s another reason he’s included here.

When World War I broke out, Cocquyt was only fourteen, and he had to abandon going to school and find work. He was hired by a brewery run by a friend of his father as a mechanic. He distinguished himself by his knowledge of mechanics, and so impressed his boss, at sixteen, he was named chief mechanic, and even received a degree in mechanical engineering and electrical engineering at 21, before abandoning working in brewing to begin his career as a pilot. As far as I could tell, he never looked back.

Prosper-DC4

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: Belgium, History

Beer In Ads #4992: It’s The Celebrated Bock Beer Of The Lebanon Brewing Co. Is Out To-Day

June 8, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Lebanon Brewing Company Bock Beer. The ad was published on June 8, 1889. This one was for Lebanon Brewing Co. of Lebanon, Pennsylvania, which was originally founded in 1856 by Henry Hartman, but went through several owners and name changes. From 1884-1893 it was the Lebanon Brewing Co. This ad ran in The Daily News, also of Lebanon, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Historic Beer Birthday: Pedro Rodenbach

June 8, 2025 By Jay Brooks

rodenbach-logo
Today is the birthday of Pedro Rodenbach (June 8, 1794-January 20, 1848). He was a military officer and fought in the Battle of Waterloo. When he left the army in 1818, he married a brewer’s daughter, Regina Wauters, who was from Mechelen in Belgium. After Pedro’s father died, he and his brothers, Alexander, Ferdinand and Constantijn, bought a brewery in Roeselare. When their agreed-upon partnership ended after fifteen years, Pedro and Regina bought them out. It was originally called Brasserie et Malterie Saint-Georges, but later became known as Brouwerij Rodenbach.

Pedro_Rodenbach_001

This is a translation of his Dutch Wikipedia page:

Pedro Rodenbach was the youngest brother of Alexander and Constantin Rodenbach. Like his older brothers Ferdinand Constantin and he enlisted in the French army. He joined there in February 1811 as a volunteer the Imperial Guard. He made the disastrous Russian campaign note (1812), and was second lieutenant in the 14th regiment of cuirassiers under in March 1813 Colonel About that last action came during the Battle of Leipzig (1813). Back in Belgium, he joined as a lieutenant (Belgian) carabineers, which were integrated into the Dutch army and battled in the Battle of Waterloo (1815).

Rodenbach took in 1818 resigned from the army. He married that year in Mechelen Regina Wauters, a rich brewer’s daughter. After the death of his father in 1820 he began working with his brothers Alexander and Ferdinand and his sister a company which included a distillery and a brewery.

In preparation for the Belgian revolution made by Pedro name to King William I to hand over a petition in June 1829, drawn up by his brother Alexander, the release of Louis de Potter and other political prisoners. At the outbreak of the revolution he was in the front row, he founded the “Reunion Central”, a revolutionary club including Rogier, Chazal and Ducpétiaux. He took charge of a company of volunteers, and drove at the September day gallop to Lille to the exiled Louis de Potter back to Brussels to accompany.

Pedro Rodenbach joined the new Belgian army as a colonel and was tasked to organize the 1st regiment of hunters on horseback. From August 1831 to February 1839 he was the military commander instead of Brussels.

In 1836 he bought the fortune of his wife Regina, his brothers share in the joint venture over. It was renamed Brasserie et Malterie Saint-Georges, later known as Brouwerij Rodenbach. However, he continued to live in Brussels, after his discharge from active military service in June 1839, and the effective management of the company was owned by his wife in Roeselare.

rodenbgeschonder

And this is the history currently on the brewery website:

The Rodenbachs moved from Andernach am Rhein to Roeselare in West Flanders. The Rodenbach line boasted numerous military men, poets, writers, brewers and entrepreneurs, as well as pragmatic revolutionaries and politicians.

Pedro Rodenbach took part in Napoleon’s Russian campaign and was instrumental in the Belgian revolution in 1830, which led to an independent Belgium. Three Rodenbachs were members of the constitutional congress when Belgium was founded. Constantijn Rodenbach was the author of the “Brabançonne”, the Belgian national anthem.

In 1836, Pedro Rodenbach, together with his entrepreneurial wife Regina Wauters, founded the brewery. However, it is Eugène Rodenbach whom RODENBACH has to thank for its unique quality and masterful character. Not only did he study the vinification of beer, but also optimised the maturation process in oak casks, or “foeders” (maturation casks). The world-renowned cask halls with their 294 oak casks, some of which are 150 years old, are protected as part of the industrial heritage of the Flemish Community.

Filed Under: Birthdays, Just For Fun Tagged With: Belgium, History

Historic Beer Birthday: Johann George Moerlein

June 8, 2025 By Jay Brooks

Today is the birthday of Johann George Moerlein, who went by “George” (June 8, 1852-August 31, 1891). He was the son of Christian Moerlein, who founded the Christian Moerlein Brewery in 1853, when his son was one year old. He later joined the firm and was the vice-president at the time of his untimely death at 39.

And while he was obviously involved in the family business for all of his life, he’s perhaps more well-known for something else.

Christian-Moerlein-Beer1890

In 1884, he “got the idea to take a trip around the world. Ten days later he was on his way to traveling a total distance of 35,194 miles by railroad and steamer. Throughout his trip, Moerlein wrote letters documenting his journey which were published in the local papers, The Commercial Gazette and the Volksblatt. The Krebs Lithographing Company of Cincinnati created 110 color illustrations, chosen from a collection of over 800 original pictures gathered during Moerlein’s travels. In 1886 George Moerlein’s “A Trip Around the World” was published.”

George Moerlein (seated) in India.

While having little to with their brewery, the book is still fascinating. Here’s a few more of the illustrations from it:

Singapore.
Constantinople.
Japan.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Ohio, Travel

Beer In Ads #4991: It’s The Time Of Year For Pearl Bock Beer

June 7, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Pearl Bock Beer. The ad was published in 1963. This one was for Pearl Brewing Co. of San Antonio, Texas, which was originally founded in 1883. This ad ran in The Fort Worth Star Telegram, of Fort Worth, Texas.

Filed Under: Art & Beer, Beers, Breweries, Politics & Law Tagged With: Advertising, Bock, History, Texas

Beer In Ads #4990: Oil City Bock Beer

June 6, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Oil City Bock Beer. The ad was published on June 6, 1936. The brewery was the Oil City Brewing Co. of Oil City, Pennsylvania, which was originally founded in 1867, but was only known by the Oil City name from 1933 until it closed in 1936.  This ad ran in The News Herald, of Franklin, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Historic Beer Birthday: Ernest G.W. Woerz

June 6, 2025 By Jay Brooks

Today is the birthday of Ernest Gottlieb Wilhelm Woerz (June 6, 1834-May 9, 1916). He was born in Stuttgart, Stadtkreis Stuttgart, Baden-Württemberg, Germany, but emigrated to the U.S. as a young man and immediately started working in the brewing business, spending a dozen years at the Yuengling Brewery before becoming brewmaster at New York City’s Beadleston & Price Empire Brewery in 1865.

In New York City, the Empire Brewery traded under that name after being founded in 1846, but the business name shifted with changing ownership structures. Woerz became part owner in 1865, when he became brewmaster (and later vice-president and treasurer), it was renamed the Beadleston, Price & G. W. Woerz, Empire Brewery, and in 1877 the name changed again to the Beadleston & Woerz Empire Brewery with his sole partner Ebenezer Beadleston, which it remained until shortly after his death, when it closed for good due to prohibition in 1920.

Here’s his short obituary from the New York Times:

And here’s another obituary:

Filed Under: Birthdays, Just For Fun Tagged With: History, New York

Beer In Ads #4989: You’ll Like Pickwick Bock Beer

June 5, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Pickwick Bock Beer. The ad was published on June 5, 1951. The brewery was the Haffenreffer Brewery of Boston, Massachusetts, which was originally founded in 1870. It was located in the Jamaica Plain area of Boston, and today the site of the brewery is where the Boston Beer Co. operates one of its breweries. This ad ran in The Boston Globe, of Boston, Massachusetts.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Boston, History, Massachusetts

Beer In Ads #4988: Pearl Bock Beer Is Here!

June 4, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Pearl Bock Beer. The ad was published on June 4, 1959. This one was for Pearl Brewing Co. of San Antonio, Texas, which was originally founded in 1883. This ad ran in The Brazosport Facts, of Brazoria County, Texas, which is part of the greater Houston area.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Texas

Historic Beer Birthday: Frank Leonard Eppig

June 4, 2025 By Jay Brooks

eppig
Today is the birthday of Frank Leonard Eppig (June 4, 1864-February 11, 1923). He was born in Brooklyn, New York, and was the son of Leonard or Leonhard Eppig, who owned the Leonard Eppig Brewing Co., but traded under the name Germania Brewery. When his father died, his sons, including Frank as president, continued running the brewery until it was closed down by prohibition in 1920. Frank died in 1923, but the rest of the remaining family reopened the brewery after repeal, but in 1935 sold it to George Ehret Brewery.

zimmermans-salooon-1877


Zimmerman’s Saloon, located at the corner of Graham Ave and Moore Street, in Williamsburg, New York, in 1877, advertising that they carried Leonard Eppig beer.

I’ve been unablt to find any photos of Frank, or much information, but this is Eppig’s obituary from the Brooklyn Daily Eagle, for February 13, 1923:

Eppig-obit

Leonhard_Eppig_Brewery_Poster_Historic

Recently, a descendant of the Eppig family opened a craft brewery in San Diego, which they named Eppig Brewing, and included this infographic in their website:

eppig-history-infographic

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

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