Tuesday’s ad is another for Rheingold Beer, again from 1957, and features Miss Rheingold from that year, Margie McNally. The ad features her in pink, with a farm in the background, holding a sprig of wildflowers. That’s some nice-looking grass, but those buildings look a bit dilapidated. How many farms do you know of with manicured lawns?
Monday’s ad is for Rheingold Beer, from 1957, and features Miss Rheingold from that year, Margie McNally. The ad features her painting a small boat light blue, and the color seems to nearly match that of her dress. Her outfit also has white accessories, just like the boat. I think somebody was getting a bit too cute with the design. As my wife might say, it’s all too “matchy matchy.”
The original beer cellars, of course, were caves, where brewers could count on the temperatures staying low enough. I got an e-mail the other day from Dagmar Suarez (not his real name) who writes Detritus of Empire about his series of blog posts on abandoned brewery caves. As a former medical doctor in Wisconsin, most of the more than two dozen posts on old beer caves are located in the Great Lakes area, but it’s a fascinating look back to a time when brewers had to be resourceful to meet their cooling needs.
A brewery cave in Stillwater, Minnesota from the 1870s.
Last week, Boak & Bailey tweeted about what must have been one of the earliest commercial nanobrewery systems. I tried to find out more about the Midget Brewery, though there’s scant information available on the interwebs. Here’s what I found. In 1936, page 30 of the February issue of Popular Science featured a little piece about the Midget Brewery, developed for R&D in Great Britain.
Here’s the full text that accompanied the photograph:
All the operations of a modern beer-making plant are carried out in a working model eight feet high and covering an area of less than five square feet, recently completed for Birmingham University, England. Called the world’s smallest brewery, the miniature establishment will test hops, barley, and yeast, and carry out experiments in brewing research. The model consists of four independent units, capable of producing one gallon of beer apiece from each brew. Brewing conditions in any given plant may be simulated, and it is possible to duplicate any local variety of beer or ale.
Friday’s ad is still another one for Rheingold Beer, from 1958, and features Miss Rheingold from that year, Madelyn Darrow. This time Miss Rheingold is in the boat with her rifle, with woman’s best friend and a few duck decoys.
Thursday’s ad is yet another for Rheingold Beer, from 1951, and again features Miss Rheingold from that year, Elise Gammon. She’s still outside but this time she’s cooking on a cement grill, lit by paper lanterns. That’s one seriously big fork she’s wielding.
Today’s infographic, on the first day of this year’s Great American Beer Festival, is a comparison of statistics from GABF in 1982 vs. 2011, two years ago on the festival’s 30th anniversary. It was created by Joey McDaniel, one-half of the Bay Area blog Wet Your Whistles.
Wednesday’s ad is another for Rheingold Beer, from 1951, and features Miss Rheingold from that year, Elise Gammon. She’s on a city street, with an odd-looking hat — are those ears? — feeding peanuts to a squirrel. Is she wearing the gloves as a fashion statement or to avoid getting rabies?
Tuesday’s ad is for Rheingold Beer, from 1957, and features Miss Rheingold from that year, Margie McNally. She’s smiling widely while out in the marshes for some early morning duck hunting. It must be a cool, brisk day since she’s bundled up so warmly.
Monday’s ad is for Budweiser, from 1961. The ad shows a stylish woman in a pillbox hat, looking at the camera with pursed red lips, with two six-packs of Bud cans in her gloved hands. What could be sexier circa 1961?
