Thursday’s ad is for Schlitz, one of their “I was curious” series from the 1950s. This was features some dandy cowboys that look like they could have been the inspiration for Brokeback Mountain.
Beer In Ads #307: Hamm’s, The Better The Water … The Better The Beer
Wednesday’s ad is for Hamm’s, showing two bottles with one of them having the label peel off to reveal a pristine stream. The tagline is “Hamm’s inside story: The better the water … the better the beer.”
Beer In Ads #306: Take Tuborg By The Horns
Tuesday’s ad is for Tuborg, which used to have a much larger market share. It’s sold in over 30 countries, but according to their website not in the U.S. any longer. It’s an old brand, but has been owned by Carlsberg since 1970. I’m not sure when the ad is from, but 70s feels right. I actually have one of the ceramic horn cups, given to me by a old friend and co-worker from a previous job. Now I know where he got it.
Anchor’s Newest Beer: Brekle’s Brown
The story of Anchor Brewery begins shortly after gold was discovered in nearby Sutter’s Mill. That’s when German brewer “Gottlieb Brekle arrived in San Francisco with his wife Marie and infant son Frederick.” In 1854, Brekle applied for U.S. citizenship and 1871 bought an old beer-and-billiards saloon near Russian Hill. That location became “a little San Francisco brewery on Pacific, between Larkin and Hyde,” and 25-years later was known as Anchor Brewery.
On February 16, Anchor will unveil it’s newest beer, an all-malt, single hop brown ale named for the original Anchor brewer, Gottlieb Brekle, who was brewmaster from 1871 to 1888. Brekle’s Brown will then be available on draft only at select locations throughout the Bay Area for the remainder of SF Beer Week from February 17-20. Look for it at better beer bars everywhere.
Beer In Ads #305: For Real Enjoyment … Turn This Ad Slowly To The Right
Monday’s ad is a clever one for Schaefer showing a bottle of Schaefer beer and a beer glass at right angles, with the instructions “For real enjoyment … turn this ad slowly to the right.” Which, if real, would pour the beer into the glass. It’s also interesting that Schaefer is positioning themselves by saying “it’s real beer.” The ad isn’t dated, so I don’t know when it was from or who they would have been subtly targeting as being not real beer with that statement.
Guinness Ad #54: Baby Kangaroo
Our 54th Guinness poster by John Gilroy shows a kangaroo whose joey has been replaced by a pint of Guinness. Though surprisingly she looks quite pleased about the switcheroo.
Beer In Ads #304: Pabst Blue Ribbon Touch
Friday’s ads feature two for Pabst Blue Ribbon from 1956. Both are spot color ads depicting a blindfolded man tasting Pabst and declaring “This one has the touch,” whatever that means.
Below each photo it also reads. “Unmistakable! The taste with the Pabst Blue Ribbon touch.”
Beer In Ads #303: Miss Rheingold Goes Sailing
Thursday’s ad features Miss Rheingold for 1948, Pat Quinlan, on a sailboat. Man, can she wear a smile. I’m no fashionista, but doesn’t that hip skirt look more 1960s than 1948?
Beer In Ads #302: Schlitz, How To Pamper A Husband
Wednesday’s ad is for Schlitz, from 1951. The title of it is “How to pamper a husband,” in this case one who mowed his way to the hammock, where he proceeded to take a nap. I’d like to think my wife would carry a tray holding a bottle of beer poured into a glass, smiling all the way, but I just can’t see it happening. I think it would be something more along the lines of WTF isn’t the lawn done?
Beer In Ads #301: Genesee, Enjoy It Here …
Tuesday’s ad is for Genesee Beer from an ecologically-minded 1967. Half the ad shows an idyllic woodland stream setting held out as the perfect place to enjoy a couple of cans of Genesee Beer with the text “Enjoy it here ….” The other half shows a trash basket with a sign on it; “drop it here” and “American the Beautiful” at the bottom.
