Monday’s ad is for Falstaff from 1967, and shows two couples on a beautiful beach, with a can of Falstaff where the sun should be. “What a time for a Falstaff,” indeed. I want to be on that beach.
Guinness Ad #53: Tilted Guinness
Our 53rd Guinness poster by John Gilroy is quite a simple one, showing a tilted half-empty glass of Guinness with the slogan “Guinness is good for you.”
Beer In Ads #299: Carling Black Label Scrabble
Friday’s ad is for Carling Black Label, from the Mabel years (most likely the 1950s) and features the wooden tiles from the game of Scrabble. They spell out “Nothing so good for good company.”
Beer In Ads #298: Their Hero Arrives On The Next Bus
Thursday’s ad is from 1940 and is for Budweiser. The ad’s tagline is “Their Hero Arrives on the Next Bus,” and shows two young children standing by a fence eagerly awaiting the arrival of their “daddy” home from work. Read the ad copy on this one, it’s pretty hilarious. And check out at the bottom their “Make This Test” in the center box. “Drink Budweiser for five days. On the sixth day, try to drink a sweet beer. You will want Budweiser’s flavor thereafter.” Or maybe not.
Beer In Ads #297: From Chesapeake Bay Land Of Pleasant Living …
Wedneday’s ad is for Baltimore’s National Bohemian Light Beer. It ran in Life magazine in 1959. The tagline is a mouthfull: “From Chesapeake Bay land of pleasant we bring you this quality beer.” And from the insets at the bottom, the Chesapeake Bay area was also the “land of fun,” the “land of history,” and the “land of good food.”
Beer In Ads #296: Labatt’s … The Spirited Ale
Tuesday’s ad is for Canada’s Labatt’s 50 Ale, which was “Canada’s fastest growing ale because it has “spirit.” I’m not even sure what that means. Perhaps you get “spirit” by sailing? I’m not sure what this was done, it has a 1950s look and the illustration is great, I just don’t get the connection.
Beer In Ads #295: Krueger’s Cream Ale
Monday’s ad is one of the first advertising canned beers, in honor of the anniversary of the first beer can being sold today in 1935. It’s for Krueger’s Cream Ale, the first beer to be sold in a can. They tested the package in Richmond, Virginia, far from their native New Jersey in case the test went poorly to avoid any damage to the brand in their home market.
Guinness Ad #52: Cow Paddy
Our 52nd Guinness poster by John Gilroy shows a farm scene with bossy racing the farmer to the tractor, where a Guinness bottle and pint glass is there for the taking. It uses the tagline “My Goodness My Guinness.”
Beer In Ads #294: Miller High Life, For The Taste Of Your Life
Friday’s ad is for Miller High Life from 1956, displaying a busy, chaotic mess of images including a high life bottle being poured into what looks like a ceramic stein. Then there’s a loaf of a bread and summer sausage with a knife to cut it and napkins (one red and one with a checkerboard pattern) to keep one’s hands clean along with a large pipe and a sculpture of a rooster sitting on a beer keg in the background. With the high life logo hanging in the background, this as just seems way too busy. Sorry for the bad pub, but for me, that’s not in good taste.
“How Beer Saved The World” To Be Revealed January 30
The documentary that the Discovery Channel was rumored to be working on, How Beer Saved the World, is now scheduled to air on Sunday, January 30 at 8:00 p.m. Pacific time. The trailer is a bit overwrought, but they appear to have some good people being interviewed on camera, such as Charlie Bamforth and Gregg Smith. This should be interesting.
If you want a good laugh, check out the ignorant comments on the YouTube page for this trailer. Their hilarity is only matched by their inanity. It’s certainly amazing how effective anti-alcohol propaganda is as evidenced by some of the nonsense being spouted. It’s also funny, and a little sad, to see the contrast between beer people, who can readily admit that there are some people who abuse alcohol and cause problems for themselves and others, and neo-prohibitionists who cannot bring themselves to concede that alcohol has any positive aspects to it whatsoever.