Tuesday’s ad is for Carling Black Label from 1972 featuring a curio box of Carling beer and related paraphenalia. The slogan is “Brighten Your Holidays With Full Flavor,” though it doesn’t look particularly festive to me. I do love the expression on the blonde’s face in the portrait in the upper right box.

Thursday’s ad is yet another one for Detroit’s Goebel beer, from 1948. I figure I may as well keep the inadvertent theme going. I miss the small bottle, which they call a “bantam.” Except for a few extreme beers, you rarely see them anymore. Even Anchor had to abandon that small bottle they used to use for Old Foghorn. I’m told the bottle just became too expensive. But back to the ad. No time to drink 12 ounces? Surely you can drink a 7 ounce bantam weight beer and still make the train.

Wednesday’s ad is another one for Detroit’s Goebel beer, from 1953, and the last of the overtly winter ads I have. I can’t tell you how many times I’ve been driving up to the house in my sleigh just hoping someone would be holding a tray at the window with a freshly-poured beer. It’s good to have dream.

Tuesday’s ad for Detroit’s Goebel beer is presumably meant for the summer, despite showing a winter scene. The “Midsummer Day’s Dream” slogan is the dream apparently brought about drinking a cold brew. Drink Goebels and you’ll be transported to a winter wonderland. Better bring a coat.